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How to use the Moving Man method for link building success?

6 minutes of reading
How to use the Moving Man method for link building success?
Category SEO

A big part of search engine optimization revolves around building backlinks to your website from other websites, which are an important factor in helping you rank higher in search engines like Google, Yahoo! and Bing. Although there are numerous link building techniques you can use, the Moving Man method has been tested over time to be one of the most effective at driving high-quality links while staying on the right side of Google’s search engine algorithms that help determine your search rankings.


The key to sucess

Links are one of the most important aspects of SEO, especially when it comes to ranking in Google. This is because links are essentially a vote of confidence on your site. The more votes you have, the better chance you have of ranking higher in search engines. Quality backlinks are the most important. The issue with trying to build quality backlinks is that it’s difficult and time consuming – two things that may not be realistic for all businesses. One method that can help make this process easier is using the Moving Man Method.

What is the Moving Man method?

Moving Man is an innovative new linkbuilding technique created by Brian Dean at Backlinko, who is fast becoming an authority on link building. Imagine that broken links are especially helpful for this. To find the perfect links for your site, reach out to people who have links similar to the ones you want on pages that are defunct or have ceased service or stopped linking to pages. This strategy is very co-creative, because it works positively for both parties – so it builds a strongly supportive community, and as we know in the digital world it is extremely important. It allows you to take care of organic ranking, referral traffic, and faster indexing.

You have two main types according to Brian’s theory:

  • Links to specific pieces of content. For instance, a specific article on his site. One benefit of this approach is that you can rank for any topic or keyword of your choosing.
  • Links to your domain. You can ask people to link to our homepage, because of the vaule of your content.

Opportunities. What is the uniqueness of this strategy?

Research provides you with information you can use to formulate your strategy. What makes the Moving Man method different from other strategies is how you use that information. In return for providing them with helpful information that will improve their sites, you’re providing them with motivation to do the same. The biggest benefit of this strategy is that it builds links naturally. Another big advantage is that you don’t need a large audience to make it work. All you need are a handful of people and a few emails – there’s no list building required.

The ultimate guide to link building with the moving man method. How to put the strategy into practice?

Quality backlinks are links that come from webpages with a high domain authority (DA) and a high page rank (PR). These links have more weight than other links because they are considered editorial. The higher the DA and PR, the better. In that case, you must to understand that link building takes time, patience, creativity and strategy to be successful.

Step 1: Find outdated resources

Start by finding outdated resources like old blog posts, articles, and tutorials that are no longer being updated or have a very low domain authority. The reason you want these is because they can still be relevant but may not be receiving any traffic from Google due to their age.

How can you find pages that will match? Free tools like Moz, Ahrefs and Majestic can help you find links that are a good match. You can use a basic link checker on any of these tools to see how many backlinks a page has, how strong they are and what their anchor text is. You can also copy and paste your content into the find related box in each tool which will show you other pages with similar content.

Step 2: Find sites linking to the old resource

A broken link is a link that leads to a page that does not exist. This can happen when a site has been reorganized, or when there was an error in coding. Broken links are especially bad because they bring customers to dead pages and make your website look unprofessional. You can keep an eye out for sites in your industry that change their name or logo and offer them your help.

Step 3: Reach out and get your links

The last thing you need to do is reach out to everyone that still links to the outdated page. Tell them the date it was updated and kindly request that they swap their link for yours. And because you will add value to their site twice – once from the heads up about their outdated link and again by showing them my valuable resource – people were more than happy to add my link to their page.

Re-creating content worth linking to is a great way to get your content noticed on Google. The more content you produce, the higher chance that one of your posts will be seen as relevant by someone else and they’ll link to it. Re-creating content worth linking to can have even better results than creating something new because if someone sees your post, shares it, and links back to you in their post about it, you’re bound to rank better in Google for this particular keyword.

Last words

When it comes to building links, there are a number of tactics that you can employ. You might want to consider using different strategies for different stages of your marketing campaign or even for different niches. However the Moving Man method is worth knowing.

In your industry, find out which sites have rebranded, shut down, or been taken offline. Using a backlink checking tool, look for sites linking to the old resource. Then, you can suggest using your link as a replacement for these links that may have a negative effect on their search engine ranking. That’s all.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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