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How to use images and videos in link building strategy?

7 minutes of reading
How to use images and videos in link building strategy?
Category SEO

Link building is an integral part of any successful online marketing strategy. Since the dawn of the internet, many companies have done their best to build up a network of links pointing to their website, helping improve their search engine ranking and website authority. Link building has evolved over time to encompass more than just text-based links pointing to your website. Today, videos and images play a large role in modern link building strategies. So, how do you make the most of using images and videos in your link building? Read on to find out!


No matter what your goal is for your business, getting links from other sites back to your website can be beneficial. Links provide free advertising, allow more people to discover you through search engines. In its simplest form, link building is the process of increasing the number of hyperlinks that exist pointing back to your website. Getting external links has many benefits such as ranking higher in Google search engine results pages.

Power of visual content. Why use images and videos?

Did you know that 75% of all content consumed online is video? Research shows that visual content often ranks higher than other content types, including text. Plus, images on websites encourage interaction between the website visitor and the web designer. If you want your website to rank higher in Google, be sure to include plenty of visuals on your site. Link building is the process of boosting your rankings on search engines like Google, Yahoo, and Bing by creating backlinks. Image sharing sites, social media profiles, and video networks are perfect platforms for boosting rankings.

Increase user engagement

When it comes to building links for your business, images and videos are not only a good way to improve user engagement with your website, but they are also a powerful way to get links. There are many benefits of using photos or videos in your content marketing strategy that can help increase the visibility of your brand on search engines. For instance, when you include an image with your blog post you will see an increase in click-through rates (CTR) from social media platforms such as Facebook and Twitter. You will also have an increased time spent on site (TOS) rate as visitors will spend more time browsing through your blog post if there is an interesting image next to it.

Share buttons in link strategy

One key strategy in building quality links to your site is using social media. Share buttons are one of the easiest ways for your website visitors to link back to your site when they want their friends or followers on various social networks, such as Facebook, Twitter, Google+, LinkedIn, Pinterest, etc., see what they are doing. Sharing is a two-way street.

Images SEO basics

  • Make sure that the images you use for link-building purposes are good quality, meaningful, shareable, and related to the content. The topic of your blog post should determine what kind of images to include.
  • It’s also important to find an appropriate length for the posts – you don’t want to overload your readers with too many pictures, but a lack of them can be disappointing as well.
  • Break up your text with relevant and interesting images to provide color and break up long chunks of text.
  • When it comes to placement, make sure they are placed appropriately throughout the post or embedded in such a way that they’re easy for readers to access. If you’re using more than one image, try to stagger their appearance so there isn’t a large cluster at the top or bottom of the page.
  • You’ll want to go through your photos beforehand and weed out any blurry ones, so you can avoid low-quality content appearing on your site.
  • Lastly, add captions underneath each photo if possible so that viewers know where they came from and why they were included in this post.

The value of a high-quality images for your brand

High-quality images are worth their weight in gold because they have a high perceived value. Not only do they increase the chance of users clicking on your link, but they also help establish trust in your content. They are the visual representations of what you’re trying to say, so make sure your message is clear with high-quality images.

Link building strategies with images

Images are popular on social media, so optimizing images for Facebook, Twitter, Pinterest, and other sites where people share them is a great way to drive traffic back to your site. It’s easy – just find the right image that’s related to the content you’re publishing and upload it with a concise description. You can even include links in the description. Then just share it.

Remember that not all links are created equal. There are certain types of links that will help your site grow faster than others, such as deep-links and infographics. Sharing relevant images with external sites is also a great way to get your content in front of new audiences, or catch the eye of influencers on social media.

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Videos SEO basics

Video SEO is a powerful way to get your website’s message across with your audience. Making a great video can be challenging but worth the effort if you want it to generate results. The first step in creating a winning video for your blog post is deciding what the topic of the video will be. That should help you decide how long the video should be and what type of quality it should have. You also need to determine where you are going to upload the video so that it gets seen by as many people as possible. Be sure to include relevant keywords, tags, and descriptions about the video. Make sure not to include any copyrighted material because this could result in being penalized by search engines like Google or YouTube.

Expand your reach with video

Video is an excellent tool for expanding your reach and attracting visitors because it offers many advantages over other types of content. The first big advantage is that it looks more interesting. These days, we’re so used to scrolling past images or reading blocks of text in order to get the information we need on a website. We live in a visual world, after all.

Another huge advantage of video is that it takes less time to consume than any other type of content. A recent study found that 75% of people who watched videos said they watched them for longer than 10 minutes, while only 25% said they read articles for more than 10 minutes at a time. Video also has the power to convey emotion far better than any other type of media.

Link building strategies with video

Video content is becoming a more popular way for companies to promote their business. Whether you’re trying to get more views on your YouTube channel or increase traffic to your website, video marketing can help you reach new audiences. Video production can be complicated and expensive, but YouTube has a simple video editor for people without any previous experience or skills. You only need to create a good video to get the link. People are constantly exchanging and transmitting them.


Link building is an important aspect of a successful SEO strategy, and there are many ways you can incorporate visual content in your link building campaign. Experiment with different types of content, and test what has the best response from your audience. Remember that the more links you get on your site, the higher Google will rank it. So don’t be afraid to reach out to websites with similar audiences for guest blogging opportunities.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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