Order a free seo audit

How to use Google Search Console and Google Analytics in link building?

6 minutes of reading
How to use Google Search Console and Google Analytics in link building?
Category SEO

Building backlinks can seem like an impossible task, especially if you don’t have the right tools at your disposal. While it would be best to hire an external consultant or dedicate a team of people to doing this, most businesses and organizations are stuck doing this themselves because of the costs involved in doing so. Luckily, there are two powerful online tools you can use to make the link building process easier, cheaper and more successful.


In the world of digital marketing, there is one thing that matters more than anything else. That one thing is visibility. If you are not visible, then you are not making sales. In order to be visible, you need to a strong link building strategy.

Link building is the process of trying to get other webmasters to add a link to your website on their site. These links will help you rank higher on search engine pages. The best way to do this is by creating great content that people are going to want to share with others, which will lead them back to your site. A good rule of thumb for creating content is always use quality over quantity, which can be hard for some people because it may take more time than just publishing something quick for an instant payoff.

How many external links should lead to a given site?

Links are the lifeblood of any website, so you should try to get as many backlinks to your site as possible. Google’s algorithm has a history of favoring higher quality sites with more links pointing to them, so there’s no limit to how much you can do. The key is just to make sure that each link is coming from a reputable source, because you don’t want to look spammy.

How and where to check if the obtained links are actually working?

Google Search Console and Google Analytics are a marketers best friends when it comes to link building. They can tell you what the organic search visibility is for your site, which pages have a high bounce rate, who is linking to you, and much more. These tools will give you a deep understanding of where your site needs improvement while also informing you of any progress that has been made.

Google Search Console

Google Search Console is a tool that allows you to monitor the performance of your site. It will show you how your site is ranking in search engine results pages, as well as what keywords are triggering those rankings. It will also show you the number of impressions, clicks, and click-through rate for each keyword. You can also see what sites are linking to yours and what anchor text they’re using.

It lets you see what people are saying about your site, which sites are linking to yours, and how well those links are performing. You can even use it to find broken links on your site that could be harming its rankings.You can also set up alerts for yourself with both tools so that whenever something happens, you’ll know about it right away. In a competitive industry like link building, where a good link is worth its weight in gold, this information is priceless. Knowing when someone has linked to your site or talked about you on social media allows you to act quickly and reach out before they forget who you are.

Google Analytics

It offers a wide range of reports on how visitors engage with your website. It’s a great resource for identifying what content is the most popular, how people find your site, where they come from, and how much time they spend on your site. It also lets you identify broken links and errors that can affect your search engine ranking.

Google Analytics tracks your site as a whole while the new search console tracks individual links. It is better for big picture data, but if you want to analyze specific URLs on your website, use the search console. The two programs work together very well, so it is worth using both of them to make sure you’re getting all the right data. You should also be aware that Google Analytics does not show any information about links from people outside of Google properties (like social media sites). If you are looking for this type of information, use the search console. This platform will also show how many visits each page has received over time, what country people came from, who landed on this page, and where they were located when they clicked onto this page. There are also details about how many visits per day there were for each day in this timeframe.

How to use these tools together?

The most important part of link building is to first use the right tools. Google Search Console and Google Analytics are two great tools that can help you identify links that already exist, which can then be used as a starting point for your efforts. To start, enter your domain name into the search bar on either tool. You will see a list of all links found.

Use Crawl Errors Section

This section will show you the errors that have occurred when crawling your site. These errors can range from 404 pages to pages that are not found, to broken links on your website.

Use Index Status Section

You’ll see whether or not your site has been indexed by Google, how many pages have been indexed and when they were last crawled.

Use Sitemaps Section

Sitemaps are the best way to communicate with search engines about your website. The most important parts of a sitemap are the XML file itself, the site map image, and all links to pages on your website. By submitting these files you can tell search engines what content is on your site, which will help them better crawl your site.

Using Robots.txt

A Robots.txt file is a text file containing the instructions for web crawlers or robots about which pages on your site to crawl and which pages not to crawl. The file is placed in the root directory of your website, or at an arbitrary location if you want only a specific set of pages to be indexed.

Final thoughts

The post is part of a series on link building. In the first post, we talked about how to find the right keywords to target. In this post, we will focus on two different tools that will help you monitor your website’s progress. These are two amazing tools to have in your arsenal when it comes to link building. It can be tedious work, but with these two programs at your side, it becomes much easier.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 1
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

How to use data-driven content in link building strategies?
How to use data-driven content in link building strategies?
Hoping to build your link profile? Link building is the most effective tactic. One such ones is using data-driven content strategy. How to start implementing it?
Check the benefits of working with an SEO agency!
Check the benefits of working with an SEO agency!
Optimization and positioning is a real challenge that requires knowledge and specialized tools. So why is it worth choosing an SEO agency that will develop an effective action plan?
Why is blogging important for SEO? – the impact of valuable content on the positioning
Why is blogging important for SEO? – the impact of valuable content on the positioning
Is blogging beneficial to SEO? By establishing your website as a relevant solution to your clients’ questions, blogging helps to improve SEO quality.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.