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How to use e-mail marketing to generate more leads?

5 minutes of reading
How to use e-mail marketing to generate more leads?
Category SEO

Your website is the best place to start with your lead generation strategy, but it’s not the only one. In fact, e-mail marketing can be an extremely effective way to reach out to potential customers and learn more about them as you try to convert them into leads who will eventually become paying customers. Here are some lead generation strategies that you can use in conjunction with your website to help you generate more leads through emails.


Always up to date: e-mail marketing

Worldwide, more than 4 billion users use email. Simply put, it is about using them for promotional purposes. Before the era of instant messaging and social media, email was a king. Many people think that promotion in this way is no longer relevant – nothing could be further from the truth. It is one of the best methods of establishing a long-term relationship with the client, which is influenced by personalized messages. One of the biggest advantages of this kind of marketing is measurable. This means you can find out exactly who read your message and whether the user took any further steps.

Lead generation – can it be combined together?

Emails can be a great way to generate leads for your business. By building a list of subscribers and sending out targeted messages, you can reach potential customers. Plus, e-mail marketing is relatively inexpensive and easy to get started with. You just need to find a service provider that works best for your needs. Start by promoting your blog posts or other content online and asking readers to subscribe via email in order to receive future updates. If someone fills out the form on your website, add them to your mailing list right away!

Choose your template wisely

The first step in effective e-mail marketing is to choose a template that will be eye-catching and easy to read. You want your recipients to be able to quickly scan the email and see the most important information. Keep the layout simple and clean, and make sure your call-to-action is prominently displayed.

If you are running a campaign with a discount offer, let people know how long they have to take advantage of it. It is also important to give recipients an incentive for signing up for your newsletter or checking out your website. People are more likely to do something if they know there’s something in it for them. Sending newsletters with specials from time to time can also drive sales. These are just some of the ways you can use e-mail marketing to generate leads and grow your business.

Engage your audience with content they want

If you want to generate more leads with your e-mail strategy, start by engaging your audience with content they actually want. Ask yourself what kinds of information would be most useful or interesting to them, and then structure your emails accordingly. In addition, be sure to include strong CTAs so that recipients know what you want them to do next. They may click through to learn more about your product, sign up for an offer on their birthday, enter a contest, or make an inquiry. Finally, make it easy for subscribers to unsubscribe if they don’t want any future messages from you—most providers will even give you the ability to track unsubscribes in real time!

Personalize each mail using the correct tools

You can use a tool like Mailchimp to personalize each email you send. This means that you can add the recipient’s name, company, and other information into the body. This makes your messages more likely to be opened and read, and it also helps build trust with potential leads. Try to vary what you write in the email for each person – it may not always be about the same product or service.

Offer valuable rewards in exchange for information

In order to get people to sign up for your list, you need to offer them something valuable in exchange. This could be a discount on their first purchase, a free shipping code, or even just a helpful e-book or white paper. Whatever you choose, make sure it’s something that will entice people to sign up.

Segment and analyze your audience for better results

To get the most out of your strategy, you need to segment your audience and analyze their needs. This way, you can create targeted content that resonates with each group and leads them further down the sales funnel. You should also keep track of how your campaign is performing so you know what’s working and what isn’t. The last thing you want is to be sending out emails that no one is opening or clicking on.

Luckily, there are a few ways to find out if people are engaging with your content: social media posts, email open rates, bounce rates, unsubscribes, time spent on site/page etc. By measuring these metrics against an appropriate benchmark (the average of other similar companies), you will have a better idea of where you stand and which areas need improvement.

Don’t forget mobile users!

It’s important to remember that not everyone reads their email on a desktop computer. In fact 49% of people open their emails on mobile devices. So it’s important to make sure your campaigns are optimized for mobile users. This means using a responsive design and making sure the CTAs are clear and easy to tap on a small screen. For example, when someone clicks on contact us you could provide two options: one link that opens up a contact form and another link with text giving them directions for how to contact you by phone or postal mail.

Wrapping up

If you’re looking for a way to generate more leads, e-mail marketing may be the answer. By building a list of subscribers and sending out regular messages, you can stay top-of-mind and increase the likelihood that people will do business with you. Plus, e-mail marketing is relatively inexpensive and easy to get started with.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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