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How to use data-driven content in link building strategies?

7 minutes of reading
How to use data-driven content in link building strategies?
Category SEO

The success of your link building campaigns is only as good as the content you use in them. But what’s the best way to make sure your content gets noticed, shared and linked to? By using data to craft your content, you can make it more relevant and interesting to readers, ensuring that it has the greatest possible chance at spreading far and wide across the internet. Here are some tips on how to use data-driven content in your link building strategies to improve your search rankings and increase awareness of your brand online.


Data-driven strategies

Understand the types of data you can use

Data is one of the most important things that you need when it comes to running your company. It helps you make decisions, which will have a huge impact on the future of your business. However, not all data is created equally. There are many types of data. These include data on where customers live, purchase history, behavioral habits, and demographics. Collecting these types of data provides valuable insights into the needs of your customers which can lead to content creation strategies based on their preferences or interest.

Data driven in online marketing

Data-driven content is a hot trend in online marketing, but you may not know how it can help your business strategy. With the use of data, you can create more persuasive and engaging content for your site, which will improve your search engine optimization and give you a competitive edge over other businesses.

To see what this looks like in action, take a look at these three pieces of data that could be used to make content more persuasive: 55% of people are more likely to buy a product if they see an image illustrating its usage; 72% of people would rather read about new products on a blog than on social media; 80% of customers trust information from blogs and articles about products or services before making a purchase.

By using data driven content in your link building strategies, you’ll have an advantage by producing high-quality content that persuades potential customers.


The first step is to compile a list of keywords. This may require digging around and doing some research. The best place to start is your industry’s major search engines, like Yahoo!, Bing, and Google. You can also refer back to the posts you’ve written. Once you have a list of keywords, it’s time for the next step: compiling a list of web pages that rank high on those keywords.

Content creation

You can use data-driven content as a way of building relationships with influencers and producing content that is highly relevant. This not only makes it more likely that they will link back to your site but also helps increase the likelihood of them sharing it on social media. The next step is to produce something that you think your target audience will be interested in reading. Using this strategy means you are generating an amount of content that people would want to share, which has shown to be effective for increasing traffic.

Bounce Rate

Even though Google’s ranking algorithm is constantly changing, the bounce rate of your website will always be a factor. A high bounce rate can suggest that you are not providing your visitors with what they’re looking for. You should update your content to provide more value and lower the bounce rate. If a visitor leaves after only viewing one page on your site, this may also indicate that there is something wrong with the page itself and it should be examined.

Link building

As a business owner, you are no doubt aware of the importance of creating and maintaining high quality links for your website. The reason why link building is so important is because it helps search engines rank your content higher when they crawl the web. The key to successful link building is finding websites that are relevant and authoritative, meaning they have a high domain authority and an engaged audience, who will be interested in your content.

Analyze competitor backlinks

Competitive link analysis is an important part of any SEO campaign. It’s important for understanding the link profile of your competitors as well as for getting insight into which links are getting clicked on and shared by both your competitors and their customers. There are a number of tools that will allow you to do this, but one of oour favorite is Ahrefs’ Site Explorer tool.

A data-driven content strategy is a site’s way of standing out and establishing its authority on the topic by generating original, high quality content. This type of content provides additional value for your reader by adding research and insights you wouldn’t find anywhere else. How to start?

Gather the data

More than ever, people are turning to data as a source of information. As a result, content marketers need to take advantage of this trend by incorporating data into their link building strategy. When you create content that is relevant and timely, it will be easier for people to share it with others and drive more traffic your way.

Identify your target audience. Determine what type of data they care about, and how they use the data. Create a dataset that is relevant and interesting to your target audience. This can be done through a poll, survey, or research. Share your dataset with the public by putting it on an online platform or sharing it on social media channels. Keep track of how many people view the dataset and where they found it. Monitor feedback from those who have viewed your data for additional insight. You might find out that some people are interested in different types of information than you originally thought, which could lead you to create more data sets.

Visualize your data

Infographics, data visualizations, and diagrams are all great ways to show your audience the information they need. The key is to make sure that you’re not just showing them a bunch of figures, find out what the numbers mean, and why they matter. Make sure you have an opinion on what these stats mean for the reader so they can engage with it as much as possible. These are an interesting type of content because they provide a lot of information quickly while remaining visually appealing.

Create linkable content

Search engine crawlers have the ability to detect and interpret keywords, making them a powerful tool for your content marketing strategy. By implementing keywords strategically throughout your website, you’re telling Google what your site is about. This then helps you rank higher on search engine results pages for specific keyword queries. Additionally, by including links with relevant anchor text pointing back to your site from other sites on the web, you can increase traffic and generate more leads. The best way to identify where you might find potential link partners is through niche research.

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Last words

A robust content marketing strategy is the key to a successful link building campaign. When you use data-driven content, you are not only able to target your ideal customers with laser precision but also provide them with valuable information. This approach will not only help you build links and grow your business but also make you a thought leader in your industry.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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