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How to scale your link building efforts for maximum impact?

7 minutes of reading
How to scale your link building efforts for maximum impact?
Category SEO

Link building can be one of the most effective ways to boost your search engine rankings and overall online visibility, but it can also be one of the most time-consuming and expensive tasks that you have to face as an entrepreneur. Fortunately, with some advanced planning and some smart strategic thinking, you can scale your link building efforts and achieve maximum effectiveness at the same time. Here are some tips for achieving that goal.


What is scalability?

Scalability is the capability of a system, network, or process to handle a growing amount of work as its input increases. What this means is that an organization can continue producing work at the same speed even when more work comes in. This way they can keep up with demand while simultaneously improving efficiency and reducing costs.

Why you should scale your link building strategy?

Link building is a way to build relationships with other websites, using links that exist on these sites. In order to grow your business and share your message with the world, it is essential that you build quality links from other sites.

If you want your business to be seen on the first page of Google, your link building efforts have to be at an all-time high. If you’re not sure how you can reach this goal, this blog post will show you the best ways to scale your link building strategy. Scaling up will take some time so start small first. When you’re starting out, it can be challenging to scale up quickly without causing harm to your site or rankings. Once you’ve developed a solid foundation, that’s when you can think about expanding aggressively.

Evaluate the scope of your project

Since link building is a never-ending job, it’s important to consider how you’re going to scale your efforts so that they are sustainable. There are three main approaches I’ll outline here.

  • The first and most time intensive, but also the most natural way is by managing your own outreach. This approach works well if you have multiple people on staff or an outsourced team. It requires one person to oversee all the work being done while delegating tasks as needed.
  • The second approach is using social media platforms to do your outreach. You can promote your posts and make requests in these channels without any additional cost. A downside of this approach is that there will be less face-to-face contact with site owners which some may prefer over emailing them directly.
  • Finally, the third method is outsourcing some of your outreach to professionals who specialize in link building.

Know what metrics you need

Don’t forget to track everything. Conduct a regular link audit

A regular link audit helps you stay on top of new content opportunities and ensures your previous link building efforts are not wasted. By auditing the state of your inbound links each month, you can identify those with the best opportunity for improvement and strategize how to tackle them.

Saturation vs scarcity

Posting on a given topic day after day (saturation) is a strategy that many blogs employ, but there are many potential pitfalls to be aware of. On the other hand, having scarcity with link building means that you will only post sporadically on some days and then post frequently on others.

There are pros and cons to both approaches. The advantage of saturation is that your readership becomes more accustomed to your content over time, which can result in higher engagement levels in the long run. However, saturation may lead to burnout as well as fatigue from your content if posted too often or if it’s not varied enough.

Quantity vs quality

As with any endeavor, there is a trade-off between quantity and quality. The key is finding the balance that suits your objectives. However, the quality is always more important in Google’s eyes. It’s better to have 10 high-quality links than 100 low-quality links. Quality is also the biggest factor in determining how long it will take before your link starts showing up on Google’s results pages.

Scalable tactics

Use relevant anchor text

Anchor text is the visible, clickable text in a hyperlink. It is the most important factor in determining both what a search engine will display in its search results and where a webpage will rank in those results. That’s why anchor text is such an important part of any link building strategy. Choose the right one for you: brand, generic, naked one, exact match, partially matched or image. Anchors are especially useful in the context of website quality evaluation by search engine robots. They help them find their place in the structure of the website, understand its content, and therefore are also a form of positioning with the use of keywords.

Focus on authority backlinks

Developing authoritative backlinks not only will help you maintain and sustain a higher search engine ranking, but also increase your site’s popularity. One of the most popular ways to achieve this is by earning links from high authority sites. In order to do so you should create high quality content, try to guest post, use social medias, connects with websites from your industry.

Diversify your link sources

Ideally, you’ll want links from a variety of sources, including media sites, blogs, forums and directories. Adding lots of different types of links will make it easier to appear in a wide range of search engine results pages. Keep in mind that when you’re getting started, many smaller websites may be willing to link back just because they like your content. As time goes on, though, the number of companies trying to achieve the same thing as you can become overwhelming. You have to keep links natural. It means that you need dofollows, nofollow, UGC, and sponsored links.

Analyze competitor’s links

Competitors may also be at a high risk of having their links removed, as these websites link to each other through outbound and inbound links. Additionally, blogs with high domain authority that use up-to-date linking techniques are often the target of these penalties. Use competitor’s analysis to find new places where you can create backlinks. Collecting data on your competitors will help you understand who the top competitors are within your industry and what tactics they’re using online.

Stay up to date on tools

One of the keys to building scalable link building efforts is identifying and using a variety of tools. These can range from brand monitoring tools that show you how your competitors are doing, or make suggestions on places where you should be linking to, or content management systems that let you store information about your social media feeds, press releases, and articles.

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Last words

There is no doubt that getting links takes time, and the internet is evolving constantly. With better algorithms, more restrictive link building policies, and aggressive policing by search engines, link building has changed significantly in recent years. The days of easy ranking are gone. That doesn’t mean you should stop trying, it just means that there’s a new process. Thats why the scalability is so important. You have to find scalable ways to get your name out there if you want your business or website to succeed.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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