Order a free seo audit

How to perform an effective image optimization audit?

5 minutes of reading
How to perform an effective image optimization audit?
Category SEO

Images are an important part of any website, especially if you’re selling products or services. However, images can also be some of the most difficult elements to get right, since they’re not just graphics—they’re also important content in your site that needs to be optimized and searchable as well. For example, it’s easy to upload an image with file size in the hundreds of kilobytes or even megabytes rather than limiting it to kilobytes or less.


What is image optimization and why is it important for your strategy?

Images are an important part of any website or blog. They can help break up text, add visual interest, and give readers a break from all the words on the screen. But if they’re not properly optimized, they can also slow down your site and make it harder for people to find what they’re looking for. Whether platform you use, there’s something you can do to get more out of your images.

Image optimization is the process of reducing the file size of an image without compromising quality. This is important because it can help improve website performance by reducing page load times. Additionally, it can also help you save on bandwidth and storage costs.

Who should think about it?

Images are an important part of any website or blog. They can help make your content more visually appealing and can also help convey your message more effectively. If you manage a website, it’s important to understand how your images are impacting your site’s performance. An image optimization audit can help you identify areas where you can improve your image file sizes, load times, and overall quality.

How do I check if my images need optimization?

There are a few ways you can check if your images need optimization. One is to use Google’s PageSpeed Insights tool. Just enter your URL and click Analyze. If your site could benefit from image optimization, you’ll see it listed as a suggestion under the Opportunities tab.

Another way to check is by looking at the file size of your images. If they’re larger than 100kb, they could be too big. The third and final way to check is by loading a website and then taking a screenshot of it in full-screen mode. If the photo appears pixelated, blurred, or fuzzy when viewed on this setting, then it needs optimizing.



Images are an important part of any website or blog. They can help break up text, add visual interest, and support your content. To avoid issues, you need a high-quality images. The basic premise is that images should be as small as possible without compromising quality in order to load quickly on a page without slowing down the loading time. In order to make sure your images are working hard for you, you need to ensure they’re high-quality. That means they should be clear, relevant, and sized appropriately.

File name

Your file name is important for image optimization because it can help you rank higher in search results. Be sure to use keywords in your file name and avoid using numbers or special characters. Remember, the goal is to make your file name as descriptive as possible.


It’s important to keep file size and compression in mind when optimizing images for the web. File size can affect load times, and compression can impact image quality. One good rule of thumb is to keep your image files below 100kb, or 8MB if you want an uncompressed PNG. The PNG format is great because it supports transparency, but be aware that it also has a larger file size than JPEGs. If you want a smaller file size with no transparency, choose JPEG.

Alt tag

An alt tag is a text description of an image that tells search engines what the image is. This is important because it helps your website appear in image search results. With an optimized, descriptive alt tag, you can increase traffic to your site by ranking higher. Alt tags are also important because they help with accessibility – making your site more usable for people with disabilities.

Title tag

Your title tag is one of the most important aspects of on-page SEO. It tells search engines what your page is about, and it appears at the top of your browser window when someone visits your site. When you create a new blog post, make sure you enter an accurate and enticing title tag that reflects the content of your post.

Structured data

Properly formatted structured data can help your images appear in Google Image Search and other search engines. It also tells the search engine how to display your image when it’s viewed on a computer, tablet or mobile device.


This file tells search engines what pages are on your website and how often they’re updated. If you don’t include a sitemap, Google might not index any of your site’s content.

Responsive images

With more and more people viewing the web on mobile devices, it’s important to make sure your images are responsive. That means they should be the right size for the device they’re being viewed on. To do this, use a max-width media query in CSS with two options: max-width for desktop monitors and max-device-width for mobile devices.

Make an appointment for a free audit of your website
Order a free seo audit

In conclusion

An image optimization audit is an important step in making sure your website is running at its best. By taking the time to optimize your images, you can improve your site’s speed and performance, which can help improve your search engine ranking and overall user experience. The steps we’ve outlined here are easy and quick enough that they don’t require a lot of work from your team or resources. So what are you waiting for? Let’s get started!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 7
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

Off-site strategies for local SEO. How to get more visibility on the web?
Off-site strategies for local SEO. How to get more visibility on the web?
In marketing, the basis of action is a plan. How to combine offline and online business? What SEO tactics to use to increase your profits locally?
Spell it. How to find keywords when planning strategy for local SEO?
Spell it. How to find keywords when planning strategy for local SEO?
Keywords are the mantra of optimization and positioning. It does not matter if we are talking about international or local strategies. What are keywords? How to find them by running a local business?
Hotel SEO
Hotel SEO
Search engine optimization (SEO) is the process of getting your property on top of Google search results. As more people search for hotels using mobile apps and computers, it's essential to ensure your website is easy to find.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.