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How to optimize SEO meta tags for greater visibility?

5 minutes of reading
How to optimize SEO meta tags for greater visibility?
Category SEO

Optimization can be difficult, especially if you don’t understand everything that goes into it. One of the biggest SEO mistakes you can make is not optimizing your meta tags, since these tags play an important role in defining and describing your content to search engines like Google and Bing. In this article, we’ll discuss how meta tags work, what they mean for your strategy, and how to optimize them for greater visibility in search results.


What are meta tags and why are they important for SEO?

These are text snippets that describe the content of the web page inside the HTML source code in the <head> section. All the information that appears in search results comes from this data. They act as a communicator for search engine robots visiting our website and – at first glance – are not available to users. They are used by search engines to help index and rank pages.

Types of meta tags

When it comes to SEO, meta tags are one of the most important elements on your website. These tags provide information about your website to search engines, which in turn helps improve your website’s visibility and ranking. There are many types of meta tags:

  1. tag title,
  2. meta description,
  3. meta robots,
  4. index,
  5. noindex,
  6. follow,
  7. nofollow,
  8. verify,
  9. ALT,
  10. tag Google Search Console,
  11. tag Unavailable_after,
  12. meta refresh,
  13. tag Original-source,
  14. tag Open Graph.

The most important tags

Tag title

When it comes to on-page optimization, the title tag is one of the most important elements. It’s also one of the easiest tags to optimize, so there’s no excuse not to get it right. Here are five tips for optimizing your title tags for greater visibility in search engines:

  1. Keep it short and relevant.
  2. Include keywords and key phrases.
  3. Use keyword variations when possible.
  4. Avoid clichés and use a natural tone.
  5. Include an original image or graphic to make your content stand out.

However, remember that the appropriate length of the title tag is between 60-70 characters. However, do not stick to it very strictly, it is more about the width of the letters and how much space they take – the tag should first of all be fully visible.

Meta description

This tag is used to describe the content of the page in a nutshell. It is visible to the user and displays in the SERP right below the page title. It is therefore a form of encouragement to use the full version of the website.

As in the case of the title tag, it is worth using keywords and call to action – but try to make it non-intrusive. The optimal length of the description is 150–170 characters, otherwise it will be cut.

Meta robots

This is where it is a bit more difficult because we have a set of tags to choose from. They send various signals to robots, e.g. the index tag allows you to index the page and is set as the default one, the noindex tag is designed to block indexing, the follow tag allows you to follow links, and the nofollow tag on the contrary, while the verify tag is a verification for domain ownership, while ALT is used to describe the graphics on the site.

Other tags: Tag Google Search Console, Tag Unvailable_after, Meta refresh, Tag Original-source, Tag Open Graph

It is also worth knowing other tags that affect the visibility of our website and its rating.

The Google Search Console tag is Google’s verification tags. The Unavailable_after tag excludes out-of-date pages, e.g. with seasonal offers or contests. Meta refresh allows automatic page refresh. The Original-source tag allows you to specify the source of the material used, mainly in the context of articles. On the other hand, the Open Graph tag gives the possibility of synergy with social media. Thanks to it, we can see who and when share our content.

SEO. How do I add tags?

If you want to add a tag to your page, edit the html code by adding appropriate markings to its structure. In the case of websites running on WordPress, it is enough to use the All in One SEO plugin.


Tags and domain

Domain names are an important part of any website and play a significant role in its search engine optimization. By including relevant keywords in your domain name, you can increase the chances of your website being found by people searching for those terms. This affects our image on the Internet, and also allows us to mark our place on the ranking list.

Google vs. meta tags. Why is the search engine changing my tags?

There’s been a lot of talk lately about Google changing how it displays meta tags in search results. This has led many people to wonder why the search engine is doing this, and what it means for their own website visibility. They’ve also been wondering if they should be making any changes to the way they use meta tags on their own site.

Algorithms scan the content of the page, extracting the most important information from it in terms of the intentions of searching for users. If they are changed, it means that the browser is trying as best as possible to match the results with the queries.

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Wrapping up

If you take the time to optimize your SEO meta tags, you’ll be rewarded with greater visibility in the search engine results pages. This, in turn, can lead to more traffic and conversions for your website. So don’t neglect this important step in your strategy!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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