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How to make it easier for Google to analyze the structure of an e-commerce website?

8 minutes of reading
How to make it easier for Google to analyze the structure of an e-commerce website?
Category SEO

Do you have an e-commerce website? If so, then you might be struggling to make sure it appears highly in the search engines that people use when they look for products to buy online. Luckily, there are a few key things that you can do to help Google and other search engines better understand the structure of your e-commerce site, allowing them to more accurately and completely display your products in their search results – which will result in more sales.


Why in modern times you cannot run away from optimization and positioning?

Today, every business wants to rank higher on search engine result pages in order to increase traffic and generate more revenue. When you optimize your site, you are making it easier for Google to understand how the site is structured (so that they can index the content) and what a visitor will find when they explore certain sections of the site. Doing so helps build trust with visitors as well as make it easier for them to complete their desired tasks. It also creates an opportunity for adsense or other advertising programs to target your site’s visitors more effectively.

Competition in the online world

There are over 20 million online stores on the web. It is becoming increasingly difficult for sites with poor data or content organization to rank well on search engines. The competition among online retailers is growing and shoppers are looking at more than just price when shopping online. They want quality, convenience, and social interaction. If a site has bad data or content organization, it will have a hard time ranking well on search engines.

Basic checklists. How to make friends with Google robots?

Google’s search algorithm is constantly being updated. One of the things that makes a site more attractive to Google is its ability to be read by the robot. In order to make this happen, you need to follow these three steps.

Analyze website structure

Google is constantly trying to make its algorithm better at understanding what users are searching for and presenting those results in their search engine. One way they do this is by improving their crawling abilities, which means that they can better see the content on your site and rank accordingly. Check what is your indexation level and crawl budget in Google Search Console and Google Analytics.

Technical SEO and user experience

In order to make sure that Google understands how to crawl and index the content on your e-commerce site, you need to implement a few technical SEO practices.

Clean HTML code on every page

It is a good idea to make sure the HTML code on all of your pages is clean. This means making sure that all tags are closed, there are no duplicate or unnecessary tags, and that everything is in lowercase. This can help make it easier for Google’s crawler to read and index your site, as well as improve how fast the page loads in a browser.

Use sitemap.xml

Sitemap.xml is a document that describes a web site and, when submitted to Google, will help the search engine better index the site. This means that users are more likely to find what they’re looking for when searching on Google (and less likely to land on pages irrelevant or unrelated). A sitemap provides an overview of all the pages in a site and where they are located within the site directory.

Make sure you have a robots.txt file

The Robots.txt file is a list of instructions that tells search engines what parts of your site they should and shouldn’t index. The main advantage of having this file is the ability to instruct bots on how they should or shouldn’t access or index certain parts of your site.

Use rich snippets

Rich snippets are snippets of information that can be automatically included in search engine results pages when a person searches for something. Those fragments can appear as a result of structured data markup, which can help make it easy for search engines like Google to analyze the structure of an e-commerce website.

Conduct keyword research

It is best to conduct keyword research before designing or building a site because it will help you decide what information should be included on the site and how to prioritize content. The keywords you choose should also be relevant, specific and descriptive of the products or services that are offered by your company.

Take care of meta tags

Meta tags are tags that appear in the header of a web page. They are used by search engines, including Google and Bing, to determine the type of content on the page. This is important because they help search engines categorize pages so they can provide accurate results when someone searches for something. When using meta tags, it’s important to include keywords related to your business or product. Doing this will allow you to rank higher in search engine rankings and drive more traffic back to your site.

Use breadcrumbs menu, categories and filters

The best way to make it easy for Google to analyze the structure of your site is by using breadcrumbs, categories and filters. Breadcrumbs are a navigation tool that tells the visitor where they are on a website. Categories help users find products or services related to what they are looking for. Filters allow users to narrow down their search.

Content marketing

By writing blog posts and other articles on topics related to your business, you can provide visitors with a better experience and help Google index your site more easily. Making content creation an important part of your marketing strategy will make all the difference in how many people come to your website each day.

Improve product descriptions

The most important part of any product page is the description. It’s what potential customers will read before they make a decision. By optimizing your product card for search engine results pages, you’ll be able to get noticed more by potential customers looking for products like yours. Additionally, product cards increase conversions since users can clearly see what they are buying when they see a product card.

Think about the images and videos

It is so important to use visuals to help people make decisions about what to buy as opposed to plain text. This helps visitors understand exactly what they are receiving before committing to a purchase. Compress the sizes to avoid loading problems. Ensure that each material has high quality. hen you upload images onto your website, make sure you add alt text that will give Google the information needed in order to categorise and index the content of the image.

Find duplicate content

Duplicate content is when a page has the same or similar content to another page on the site. This can happen if you copy and paste text from one page to another, or if you have a template with different products that all have the same content. You might also have duplicate content if you don’t take care in changing out images, videos, or other media between pages. You must beware of this, otherwise the robots will not be able to determine which page is more important in the ranking, and consequently all of them will drop.

Link building strategy

Link building is a process of strategically building links from external websites to the target site. These links help search engines like Google better understand the structure of an e-commerce website, and thus rank the site higher in their SERPs. Link building can be done through guest posting on other blogs, online forums, social media platforms, and much more.

It’s not just about how well your site ranks, though. It’s also important that Google can make sense of the pages on your site and how they’re linked together. The best way to do this is by making sure you have no broken links on your site. If a link doesn’t work when you click on it, the engine assumes that either your page or the other page doesn’t exist. Either way, you’ll get penalized.

Search Engine Marketing

Search Engine Marketing is a great way to make your business known in the digital world. Landing pages help you create a more specific audience and make it easier for Google to analyze the structure of an e-commerce website. With their help, you will be able to have better rankings on search engines and find customers that are interested in your product or service. PPC, on the other hand, can generate leads.

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Last thoughts

The goal of any e-commerce site is to show the searcher all of the information they need about a product or service, and make it easy for them to buy. By following these simple guidelines, you can make sure that Google can interpret what’s on your site and index it correctly. Remember that you can use the knowledge, skills and tools of SEO experts at any time.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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