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How to get valuable backlinks from reviews and engage readers to generate UGC links?

7 minutes of reading
How to get valuable backlinks from reviews and engage readers to generate UGC links?
Category SEO

Google attaches great importance to content and authority. Consequently, one of the determinants of the evaluation is the positive user experience related to the use of our website. How can they express it? First of all, through user generated content and reviews. Both of these elements are extremely important when planning a link building strategy. They make us gain more and more trust and recognition, and this translates into a ranking position. If you’re looking for ways to improve the performance of your visibility, these tips should help you do just that!


High quality backlinks not only provide your site with relevant, trustworthy traffic, but they also make it more likely that you’ll rank well in search engine results pages. If you want organic, uninterrupted growth of your site’s popularity, you should always strive to create high quality content that’s worthy of linking to. One way you can do this is by asking people what they think about your work and sharing their thoughts with others. Link building is the process of acquiring hyperlinks that point to your website. Links are a crucial factor in ranking higher on Google’s search engine.

How Google evaluate links?

Google has been working hard to ensure that the search engine delivers the most relevant, reliable, trustworthy and authoritative content on the web. To evaluate a link, they look at how many quality resources point to it; how much these high-quality resources trust it; how well it’s used in the page it points to;ho w good the page it points to is. Lastly, the strength of a link is determined by its relevance, anchor text, age, authority, and trust.

Google algorithms are constantly evolving, so the only way to know if a link will help your site rank higher is by following Google’s guidelines. Google wants quality sites, which helps make it easier for users to find relevant information when they search. Essentially, if you have quality content on your website, other high-quality websites will want to link back or cite your site.

Is user experience important? Why?

Building an internet presence is hard enough, but without a strong focus on user experience, your chances of gaining Google’s love are slim. Great user experience will lead your visitors through a pleasant journey that will encourage them to return again and again. UX provides the content that tells search engines what your page is about and how to rank you. It’s all about maximizing the positive user experience on the site. They include not only the content, but also the interface, navigation, loading speed, adaptation to mobile devices, and much more.

First identify your niche

The first step in planning a good strategy is to set goals, both short-term and long-term. It does not matter if you are a blogger, you run a company website or an online store – you must have traffic. In addition, setting certain checkpoints will allow you to make better use of your SEO (Serach Engine Optimization) resources to build a strong link building strategy.

What is user generated content?

User generated content, or UGC, is any type of media that users create. These can be pictures, blog posts, videos, etc. Think of it as your own blog post about a topic where you ask your audience to contribute by sharing their thoughts in the comments section. This can lead to multiple blogs linking back to your site (because they’ve found value in it) which is great for SEO purposes.

All you have to do is find a way to encourage this user-generated content so that people link back to your site when they talk about your product. The most common ways are through discounts, giveaways, and review requests.

Why do you need it?

In order to maintain your search engine ranking, it is important that you attract quality content that is relevant to your niche. Links such as blog posts or articles are great, but one of the best ways to go about this is by utilizing user-generated content such as testimonials or product reviews. Additionally, they are one of the ranking factors for Google.

How important are reviews for your SEO?

Speaking about reviews. Maintaining a positive reputation is incredibly important in any business, but it’s even more critical in the online world. After all, if people know you’re reliable, they’ll be more inclined to give you their business in the future. And obtaining this positive reputation isn’t always easy. When people search on Google, they rely on other’s opinions when they can’t find all the information they need.

There are two types of link building you can utilize when you have guest reviews on your site: review links or embedding the review. Review linking is where an individual will leave a link at the end of their post, while embedding is a bit more complicated. The next time someone leaves a positive review on your site, be sure to thank them by adding them to your blog’s ‘Reviewed By’ page. This offers extra credibility to their name as it has now been linked with yours via other respected sites. Embedding their review into one of your posts is another option if they do not provide a link. You will need to find the right spot in one of your posts that would work best with this type of inclusion; it should offer enough content without looking cluttered or overwhelming.

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Know-how. What to do in practice?

Creating unique content

For search engine optimization purposes, a content strategy may be one of the most important decisions you make. Creating fresh, original content that focuses on subjects your target audience is interested in will help you capture high quality backlinks, improve rankings, and establish yourself as an expert on the subject.

Start asking your clients questions

When you write a review, you know what your opinion is. To improve the overall quality of your blog posts, start asking your clients questions. Receiving feedback in-person is always better than through e-mail because it’s often easier to ask follow-up questions and come up with a solution quickly.

Listing your products on review sites

Third-party review sites can be one of the best places to receive referrals, especially when you are new on the market. Sites like Facebook, TripAdvisor, Amazon, Yelp and Twitter offer customers a place where they can share their opinions about products and services. This feedback is critical for generating trust within your audience.

Offer incentives

To entice readers to share their thoughts about your product or service, you can offer them an incentive. Offer discounts, prizes, or shout outs on social media. Offering review requests will also increase your likelihood of getting reviews.

Getting natural social shares

Don’t just get UGC links and reviews to use on your business website, think about social media. Put UGC links in your Twitter bio, the summary of your Instagram account, and the description of a pinned post on Facebook. Also, sharing photos on Instagram or personal Facebook posts can also contribute to these shares if they’re relevant. All of this translates into free advertising and a good return on investment.

Ask influencers for reviews

Engaging influencers by asking for reviews will not only result in a link, but can be a gateway to build more relationships with bloggers. A lot of the time, these people would do the review for free if you provided the product for them. It’s a win-win for everyone.

Follow up with e-mail newsletter subscribers

Don’t forget about your newsletter subscribers. It’s important that you show appreciation when they click through to read your blog posts by following up with an e-mail newsletter. This also gives you the opportunity to retarget potential new subscribers who aren’t quite ready yet.

Closing thoughts

Link building is a necessary part of any successful search engine optimization strategy. A great way to build links is by getting them through reader engagement such as generating user-generated content, also known as UGC. Sites that frequently receive commentary, responses, or shares are much more likely to rank well in search engines due to the increased trust factor. UGC is an excellent way for businesses to build on their social media presence without having their name tied directly into the content.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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