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How to get rid of unwanted links from a website?

Wiktoria Czerw
Content Editor
6 minutes of reading
How to get rid of unwanted links from a website?
Category SEO

Do you need help with the presence of unwanted links on your website? If so, you’re not alone. Unwanted links can slow down your website, cause it to be flagged by search engines, and even lead to security risks. Fortunately, you can take a few simple steps to get rid of unwanted links from your website and improve your website’s performance. In this blog post, we will discuss how to identify and remove unwanted links from your website.


Unwanted links, also known as backlinks, are links from other websites to your website. They can come from various sources and range in quality, from high-authority sites to spammy sites. Unwanted links can affect your website’s ranking in search engine results and may even lead to a penalty from Google if they’re deemed to be unnatural or misleading.

The purpose of backlinks is to help search engines discover and index your website so that it can appear higher in the search results. However, if the links come from sources with a bad reputation or are manipulative, they won’t help your website’s performance and could even result in a penalty.

Unwanted links usually come in the form of sponsored posts, guest posts, comments, or forum postings that link back to your website. The most common example is when a company pays someone to write an article on their behalf and include a link back to their website. This practice is known as link spamming, and it’s frowned upon by Google.

Unwanted links are a major issue when it comes to website maintenance. Many types of unwanted links can be detrimental to your website’s performance, visibility, and reputation. It’s important to understand the different types of unwanted links in order to remove them and protect your site effectively.

Spam links are the most common type of unwanted link. These links are typically posted by bots or malicious users in the comments section of a website. They contain irrelevant content and often link to low-quality websites. It’s important to monitor your website for these types of links and remove them as soon as possible.

Broken links are also considered unwanted links because they lead visitors to an error page instead of the intended destination. These links can occur if you move a page on your website, delete content, or if an external site linking to yours changes its link. It’s essential to regularly check for broken links and update them with active ones.

Unnatural links are links from sites that have no relevance to your website or content. These links may be from websites that have a low domain authority or are known for generating spammy content. Unnatural links can hurt your site’s credibility and performance, so it’s significant to identify and remove them as soon as possible.

Outdated links are those that point to resources or content that is no longer available on your site. This can happen if you delete a page, but other websites still have it linked to their site. Outdated links should be updated or removed, as they can harm the usability and reputation of your website.

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Removing unwanted links from your website can be tricky, but it’s not impossible. Here are some methods you can use to get rid of them:

  1. Identify the source of the unwanted link: It’s important first to find out where the link is coming from before attempting to remove it. If it’s coming from an external website, you’ll need to contact that website and ask them to remove it.
  2. Contact the website owner: Once you have identified the link source, you should contact the website owner and ask them to remove it. If they don’t respond or refuse to take down the link, you may need to contact their web hosting provider for assistance.
  3. Use the Disavow tool: The Disavow tool, which is available through Google Search Console, allows you to submit a list of URLs that you would like Google to ignore when it indexes your site. This means that any links from those URLs will be ignored and will not affect your rankings.
  4. Set up 301 redirects: If you want to get rid of an unwanted link permanently, you can use 301 redirects. This type of redirect will send users and search engine crawlers from the old URL to the new one.
  5. Monitor your backlinks: Finally, make sure that you regularly monitor your backlinks and keep an eye out for any new ones that may appear. This way, you can identify any potential unwanted links and take action quickly.

Common mistakes to avoid

Removing links without fully understanding the implications: It is important to understand that when a link is removed from a website, it may have an adverse effect on the website’s overall rankings and performance. Before removing a link, it is influential in assessing how it may affect the website’s performance and whether removing it would benefit.

Ignoring the number of outbound links: Too many outbound links can be detrimental to the overall performance of a website. Therefore, keeping track of the number of outbound links and removing any unnecessary ones is essential.

Not monitoring backlinks: Regularly monitoring backlinks is essential to identify any potentially harmful or unwanted links. If any are found, they should be promptly removed or disavowed.

Failing to use the right tools: Using the right tools can make the process of removing unwanted links much easier. Some tools can help automate this process and make it more efficient.

Not properly redirecting removed pages: If a page with a link is removed, it is important to ensure that it is properly redirected. Please do this to avoid errors and broken links.


Getting rid of unwanted links from a website is an essential task for site owners and webmasters alike. Unwanted links can hurt your website’s reputation and rankings, so it’s critical to be aware of their presence and take action as soon as possible. With the proper techniques and tools, you can easily locate and remove these links from your website. As a final reminder, double-check all links you delete or update so that no valid links are removed accidentally. Taking the time to manage your website’s links properly will help keep your site safe and secure.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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