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How to find your target audience for SEO success?

7 minutes of reading
How to find your target audience for SEO success?
Category SEO

If you have no idea who your target audience is, you’ll waste time and money on search engine optimization tactics that won’t help your business grow. In this blog post, we’ll discuss why your target audience plays such an important role in your visibility strategy and how you can use it to identify your best customers so you can serve them better.


Who is the target audience?

Finding your target audience is the first step to any successful content marketing campaign. Once you know who your audience is, you’ll be able to create relevant, engaging and original content that they will like and share. This also means using the right keywords, writing a catchy headline, and driving them through your content with good navigation. Plus, after implementing these strategies your site should rank higher on Google search engine results pages – which means more traffic to your website.

Your target audience is who you want to reach with your business. There are two main components to target audience: demographic and psychographic. Demographic groups are often split into age ranges, genders, family types and socio-economic groups. Psychographic groups will have traits that are more specific like interests, values or attitudes. The key is to understand both.

How important is the target audience for SEO?

Having a target audience will help with the design and promotion of your website because you’ll know who you’re marketing to and what appeals to them. It also plays a huge role in search engine optimization because the more targeted your site is, the better it’ll rank for specific keywords in Google’s search index.

One way you can do this is by ensuring your site meets certain criteria for Google, like making sure you have a clear structure and adding keywords and links at strategic points. Another strategy is using social media to promote your site on networks like Facebook, Twitter and LinkedIn. With these two strategies combined, you’ll be well on your way to finding an effective SEO strategy that reaches both people who are looking for information online as well as those who will be browsing through the list of search engine results pages.

Google uses many different algorithms to rank websites. But the one that you’ll hear about most often is called PageRank. PageRank was named after Larry Page, one of Google’s founders. It measures how good a site is at helping people find relevant information by weighing things like incoming links and keyword frequency. The main thing you need to know about page rank is that the closer your target audience is to the content on your site, the better your page rank will be.

How to check what the recipients are looking for in the network?

Search intent and types of your target audience

Search intent tells you how interested a searcher is in a specific search query. In other words, it answers the question what is this person looking for. If you want to get new leads from its website, you need to understand the intent of a person’s search. We can distinguish four main search intentions:

  • Informational search queries are what most people typically go to Google for. People turn to the search engine when they want information on a particular topic. This is the best kind of audience for your blog because you know that people are searching for your content. However, you need to make sure that your site is built around informational keywords, not just general keywords. If people aren’t coming back to your site, it’s likely because they didn’t find what they were looking for in their first search.
  • Each search engine algorithm evaluates a website based on what content it has, how the web page is designed, and how well it fulfills a user’s needs. Navigational search is determined by what the website or web page specifically covers. Each site should have its own specific target audience, so the content can be tailored to their needs. The navigation bar on your website should have links that direct people to other parts of your site for additional information about a particular subject if applicable.
  • Commercial search intent is connected with looking for products or services to buy. This includes anyone who is looking for a product or service, whether it be consumer goods, professional services, travel and hospitality services, information about finance and banking, or something else. To get their attention, you need to create compelling content on your site and offer quality content as well.
  • The last one is transactional intent. This is the type of post that if you’re looking to make a purchase or a transaction on your website, it’s going to speak to you. And that’s really important for what we want from our content because not only are you trying to attract people who are in market for your product, but also people who are looking for reviews and guidance.
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Ways to find ideal customer

What exactly do you want to achieve?

First of all, think about what your goal is: short distance and long distance. This will allow you to create an action plan that should be completed with a few extra steps. mIf you’re not sure how to find your target audience, these steps should help you get started:

  • conduct a competitors audit
  • conduct on-page and off-page audit of your website;
  • make a list of words and phrases that describe your business;
  • try to create a reader or buer persona (personas are descriptions of archetypal customers who might use your product or service).

Have a strong website structure

Start with the overall layout of your website, then think about how each page is organized. The most important thing to remember when designing a website is that the content should be easy to find and read. When users go to your site they need to be able to find what they are looking for as quickly as possible. This means that there should be an intuitive way for them to navigate around the site and it should not take too long for them to reach their desired content.

Create content based on keywords they search

Every blog post you write should be created with specific target audiences in mind. Your target audience can come from a wide variety of places, including your followers on social media, previous blog posts and even the search engine results page. It’s important to know what your target audience is looking for because it will help you create quality content that will resonate with them and make them want to become regular readers. Use your knowledge about search intent.

Get natural links from relevant websites

In order to rank well in search engines and get natural links from authoritative websites, you need to focus on building relationships with bloggers who have relevant content and making it a point to comment on other blog posts on a regular basis. Posting useful comments that are unique can also go a long way for your rankings.

Measurement is important

The strength of your internet presence as well as search engine ranking is largely determined by how visible your content is to target audiences. It’s not enough to just put out a blog post that looks good – if you want organic traffic, your target audience has to be able to find it. Google Analytics and Google Search Console can help you track whether or not people are finding your content and the kind of keywords they’re using when they do.


Many companies overlook their target audience and focus more on other aspects of the business. This can lead to weak marketing efforts, loss of customers, and worst-case scenario: complete failure. These customers are your lifeblood, so you need to listen to them closely if you want a successful business. They’ll give you information that you may have never even thought about before and this will help set your business apart from others in the same industry.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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