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How to collect customer data in the lead generation strategy?

8 minutes of reading
How to collect customer data in the lead generation strategy?
Category SEO

It may not seem like it, but you are surrounded by an almost inexhaustible supply of customer data, both online and off. Wherever you turn, you’ll find relevant data that can help you make better decisions about your business operations and growth strategies. With so much information readily available, why do so many companies still struggle with poor customer data collection? The answer lies in the way they go about collecting their data – or lack thereof.


Contemporary marketing

There have been significant changes in marketing over the past few decades: more interesting ideas, new solutions, a nonstandard client approach, closer contact with recipients. It’s all thanks to the Internet and the new innovative approach to marketing that has evolved over the last few years that reflects the changing reality.

Modern marketing is a lot more complex than it used to be. The tactics are the same – marketing, advertising, public relations, but the channels have changed. With social media and digital advertising becoming so popular, marketers now have access to data like never before. And that data allows them to optimize their strategies better and reach bigger audience.

Who is the modern consumer?

The modern consumer is a savvy shopper who takes the time to research their purchase beforehand. They want information that is tailored specifically for them and they want it now. If a company doesn’t provide these things, they’ll find someone who does. The best way for a business to get in front of this customer is through social media marketing and collecting customer data through lead generation. In today’s digital age, with consumers having so many options to choose from, businesses need to offer something that sets them apart.

Why do you need as much data as possible about your customers?

Knowing your customer is an important aspect of any business. It helps you better understand what they want, where they are in the buying cycle, and how best to reach them. Understanding who they are and what their needs are makes it easier to create more personalized messages that will resonate with them. The more data you have, the more knowledge you have about your needs, and thus you will create a better tailored strategy.

Ideas how to collect data

Data can be collected in various ways. The two primary tools you need to use are Google Search Console and Google Analytics. However, nowadays personalization matters – every customer wants to feel pampered. For this reason, if you want more accurate data, you must also refer to other methods.

Registration panel

An online registration panel is a great way to collect customer data, especially if you’re looking for more than just an e-mail address. This can be as simple as a two-field contact form, or it can be more complex with fields for demographics, interests, and other information.

How to create an SEO-friendly registration panel?

Create an easy-to-use registration form. Make sure the form is straightforward, without any confusing fields or text. Include a section for contact information, so you can follow up with potential customers and market new products to them in the future. Include a section for basic demographic questions, like age and location, so you can better target your audience if necessary. Provide checkboxes for pre-checked boxes such as consenting to receive e-mail from you and signing up for a free offer, then allow visitors to uncheck those boxes if they do not want that information shared. Be sure that when someone completes the form and submits it, he or she will receive an email confirming their submission has been processed successfully.


There are many different ways you can collect customer data. Forms are a great way to collect information about your customers and their contact preferences, as well as any other information that is relevant to the business. You can tailor forms based on the needs of your company. You can reach for forms that allow you to download files, register for events, pop-ups, siderbars, displayed only on a specific URL, dynamic or static, and even those that ensure anonymity.


E-mail is a great way of collecting customer data. It’s one of the most cost-effective ways, and you can use it to build a relationship with your customers. Messages also give you information on how people use your product or service and what they think about it. You may be able to get valuable feedback from them by asking for their opinion or getting them involved in surveys.

How to create an SEO-friendly e-mail message?

The first step is to set up your lead capture form. Include a clear, concise and compelling headline that captures the reader’s attention, compelling subheadline, an introductory paragraph, a call-to-action button or link that clearly states what the reader should do next. Make sure your contact information is at the bottom of your form. Personalize your message by using the recipient’s name or some other detail about their background. Build anticipation for what you’re going to say by mentioning a topic you will discuss or provide more information about in the body of the email – this creates interest in what you have to say and encourages people to read on.


Polls are one of the most effective ways to collect data from your customers. To make a poll, you need to create a questionnaire that includes at least two questions. They are great for gathering information on what your customers want, or what they think about a certain topic. Polls can also be used as an incentive for people who take it and answer it correctly. You could ask your customer’s opinion about how you can improve their service, then offer them something if they provide feedback.

How to create an SEO-friendly polls?

This is a great way to gather feedback and data from your potential customers. Create a poll with two or three questions. Include keywords in the title, content and link of the poll. Add a section for comments after each question. Encourage participants to share on social media by adding a link for participants to tweet or post on Facebook.


In order to collect customer data, it is important to know where customers hang out. Forums are a great place for this. Customers often post queries and problems on forums, which can be answered by experts in the field. If a customer is having trouble with their product or service, they might post a question that needs answering. This could be a great opportunity for you.


Reviews allow potential customers to see what others think about your company, and the products or services you offer. In addition, reviews are a great way for you to get feedback from customers on how you can improve your business. With customer feedback in hand, you can take steps to improve the overall experience of your brand. What’s more reviews are are one of the ranking factors.

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The relationship betweeen SEO and e-commerce

It is important for a business to rank well on search engines in order to attract potential customers. Ranking higher on search engines will increase the number of people who visit your website, and this can lead to more sales. The majority of people do not click past the first page of results when searching online, so it is important that your website ranks as high as possible on search engine pages.

How to analyze collected data?

Analysis is a crucial step in the lead generation process. It’s easy for data to pile up, but it’s important that you take time to analyze the information that you’ve collected and decide what you’re going to do with it. The first thing to consider is whether there are any patterns among your customers. If they tend to have similar responses on the surveys, then you might want to tailor your marketing strategy accordingly. Once you’ve analyzed your collected data and come up with a plan of action, make sure you put those plans into action so you can see whether or not they work.

Marketing automation software

It is a type of software that automates marketing tasks and functions. For example, this could be lead generation e-mails or automated customer surveys. It can also be used for things like lead scoring and lead nurturing. Using a variety of features such as reporting, tracking and optimizing, it is important to have access to all the data in one place. An additional benefit of using these types of programs is being able to keep track on who opened what emails so you know what information needs tweaking.


At the end of the day, it doesn’t matter how cool your product or service is. If you are not providing value, people will go elsewhere. That is why it’s important that you take the time up front to collect customer data and listen to what they have to say about your product or service. You might find that some of your assumptions about what customers want are wrong and in order for you business to grow, you need change course.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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