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How to check the user experience level during an SEO audit?

5 minutes of reading
How to check the user experience level during an SEO audit?
Category SEO

What does it take to create a great user experience? Why do some websites’ UX strategies succeed, while others fail? Many factors go into creating and maintaining a great user experience, and many more are involved in choosing the right user experience strategy for your website. In other words, here’s how you can determine whether or not your website has great strategies or if they need work.


The mystery of user experience

User experience is a term used to describe how a person feels about using your website. To put it simply, UX is what happens when someone visits your site and interacts with it. A good user experience can make users feel happy, engaged, and confident in their ability to use your site. The opposite is true as well – a poor user experience can make people frustrated, disappointed, and leave them feeling like they are unable to do anything on the site.

Google has never confirmed whether user experience is a ranking factor for them. However, there are plenty of theories suggesting that it is. One theory states that Google wants to provide users with the best possible experience and will rank pages higher if they provide a better user experience. It should be emphasized that the UX level has an impact on click-through rates, traffic, conversions, bounce rate, leads and sales.

An audit

The user experience level of your website impacts how people will feel about coming back to your site. And it’s not just about whether or not they like the content, but also how easy it is for them to find what they’re looking for on your site. As a result, this could impact your rankings as well. If you’ve ever tried searching through a website that was difficult to use and navigated in strange ways – only to finally find what you were looking for – then you know exactly why we talk about UX design. It can make or break a business online. Let’s check what to check during such an audit.


Start by checking for HTML structure. If there are any tags in the code, they should be closed before moving on to anything else. In order to check this, you need a developer tool such as View Source or something similar. You can also look at some of the popular search engines that display a preview of what your site looks like if you do a search for your website name, like Google and Bing, which will show you how your site looks from an outsider’s point of view.

Site structure

The most important thing you can do for your users is make it easy for them to find what they’re looking for. You should strive to provide a logical, intuitive website structure that makes sense for your visitors and encourages them to browse deeper into your site. A good user experience can also increase conversion rates by making the checkout process more straightforward and enjoyable.

Usability and accessibility

Usability refers to how easy it is for people to use a website. It’s important because you want your site visitors and potential customers to be able to find what they’re looking for quickly and easily. If your site is hard for people to use, then they’ll leave your website and look elsewhere. Usability also means making sure that everyone has equal access – no matter who they are or what equipment they’re using.

Site errors

A site error is when something goes wrong on a website and prevents a user from accessing it. It may be as simple as running out of disk space, or it could be due to some more complicated issue like malware, code errors, or a power outage. Checking for these errors is important because they can lead to reduced revenue, lower customer satisfaction and worse search engine rankings.

SEO-friendly content

SEO-friendly content is crucial for your site’s success, but it can be tough to know if you’re doing it right. Conduct customer surveys to understand customer needs and issues. Analyze organic search results for similar keywords or topics as your company. Review competitor websites for design/content similarities or differences. Consider on-site features that improve a user’s experience like navigation bars, videos, menus, images, infographics and interactivity. Make sure there are clear paths from the homepage to more detailed information about products and services so customers can find what they want with ease.


Website speed is one of the most important aspects of a user’s experience on your site. It takes mere seconds for users to make a judgment call and leave your site if it takes too long to load. Slow loading time could also mean that you’re losing out on potential customers as well as money. To avoid this, consider using GTmetrix, Google PageSpeed Insights or Yahoo! YSlow to check your website speed.

Mobile version experience

A company might have a great desktop site, but if it doesn’t provide a good mobile experience, its ranking will be hampered in SERPS. Make sure your content is easily readable and navigable on a smaller screen. Ensure that all links are clickable. Test your website with mobile phone emulators. See if you can edit or add text using just your thumbs on the device’s keyboard. Is there enough contrast between the background and font color? Is navigation easy? Can users find what they’re looking for quickly? With responsive design, most of these problems should be solved.

Last words

Every website needs a user experience audit, especially if you don’t have one already. It doesn’t matter if you have a site with millions of visitors each day or your own personal blog, it’s important that you take time to create a user experience audit and make sure that your site is providing a positive experience for visitors.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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