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How to check if your SEO agency follows the current trends?

7 minutes of reading
How to check if your SEO agency follows the current trends?
Category SEO

Your search engine optimization agency should be staying up to date on the latest trends in the industry, so you know your company is getting the most out of its services. However, not every agency stays up to date on changes as they happen, so you may have to do some research to make sure your agency follows current trends and best practices in SXO. If you want to hire an agency that knows how to reach these top spots, there are some things you can do to ensure they know what they’re doing before signing on the dotted line.


How much has internet marketing changed?

Internet marketing has changed a lot in the last few years. There are more people on the internet than ever, and everyone is looking for something different. This means that marketers need to be able to change their strategies at a moment’s notice, or they’ll miss out on potential sales.These days it isn’t enough just to know what Google thinks – you also need to know what your customers (will) want. The landscape is constantly changing, so it’s important to have a marketing agency that is up-to-date and knowledgeable about current trends.

Two inseparable elements of success: trends and business

Trends and business go hand in hand. What’s good for one, is good for the other. The same applies to trends in the search engine optimization world. Independent running of a business and additional monitoring of the environment is a huge amount of work that is difficult to do independently in order to maintain the quality of the services offered. It should be remembered that our audience groups are going through generational changes – stopping at only one of them may result in problems in the future. That is why we try not to stick with just one trend but follow all possible developments so as not to miss anything. So how can you check if your agency follows current trends?

How to predict future trends?

In the past, trends have been incredibly easy to predict. Now, it’s a little more difficult because of how fast they come and go. But there are some indicators that will help you figure out what is likely to come in the future. One way is to take note of influencers who are shaping current trends. Another way is to check where Google ranks results on trending topics, like with these key words paleo diet or selfie. You can also take a look at emerging search terms as well as see what’s being talked about on social media. With all these options available, you’ll be able to quickly and easily tell if your agency knows what they’re doing when it comes to staying current with SEO strategies.

You already have an agency, what next?

Check if it is up to date with trends

Choosing a good agency is just the beginning. It is not enough to leave their jobs and wait for success. You need to know what they are doing every day and how they are progressing on your project. Remember that you have to demand quality when paying for services. A good agency will always be happy to show clients reports and statistics, but if they refuse or don’t want to, it’s best to get another one.

Look at their website

The website is a showcase – not only yours, but also the agency’s. If she cares about tracking trends, she will implement them on her own website first. See what’s on it and what’s missing from yours and other sites. In addition, a good agency also runs a blog where it boasts of its knowledge and skills. There you can check what topics are discussed and whether they relate to the trends of the future.

Ask to see previous projects for comparison

In order to make sure that your agency is following the current trends, ask for a list of their previous projects. This will give you an idea of what types of services they offer and if they have experience with your industry. You can also use this opportunity to see how their work compares against other agencies in the same field. You may not be able to get examples from every project but don’t be afraid to ask for more details about specific projects or topics related to your business.

Ask what techniques and tools they use

There are a number of ways you can check if your SEO agency is following the latest trends. One way is to see what techniques and tools they use – if they’re following current trends, they should be using the most advanced techniques and tools available. Another option would be to ask them about the recent changes in Google’s algorithms.

Ask for a strategy plan

When deciding whether to hire a company ask for a strategy plan. It can give you an idea of what the company will provide and how they will go about it. You should also look at the agency’s website to see if they are talking about current trends. A lack of attention to current or upcoming trends may be a sign that their services may not be up-to-date enough for your needs.

Define the schedule for the reports

Once a quarter, an agency should create an updated report to reflect the changes in the industry. These reports should be created with caution, as they can lead to more work on behalf of the agency. That said, it’s important that your company stay abreast of current trends and ever-changing algorithms. It’s also important to have clear communication between you and your agency about what you’re looking for in these reports.

Stay in touch – talk

One of the best ways to keep up with the latest trends is by staying in touch with your agency. By asking questions and being involved in what’s happening, you’ll get a better understanding of where your company is going. It also helps if you work closely together on projects so that you know how they’re working and how they’re thinking.

You also need to be up to date – read, search, check trends

You also need to make a minimum contribution. You have to search, read, talk to clients to know what to require and what to propose to the agency. The world is changing so fast, if you stop paying attention for just one second, someone else will be ahead of you.

Check website traffic, click-throughs and conversion

You should also monitor your website traffic and see if the agency is providing a good ROI. You can also check the click-through rates on your website and see if they are up to par with other sites in your industry. Lastly, you should look at conversion rates on your site and compare them to other companies in your industry as well.

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Last words

Whether you’re a business owner who wants to make the most of their marketing budget or an agency looking for more clients, it’s imperative to know what your agency is doing behind the scenes. The days of using manual link building are over, and if they’re not following current trends, you need to find someone new. With so many different things happening in the industry, it can be difficult to keep up with all that needs to be done. That’s why we created this list of tips for checking if your agency is uo-to-date.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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