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How to build a powerful link building strategy with e-mail outreach?

7 minutes of reading
How to build a powerful link building strategy with e-mail outreach?
Category SEO

Growing your website’s organic search traffic is hard work, but it’s necessary to get more targeted visitors to your site. While there are plenty of link building strategies you can try, email outreach is one of the most powerful and effective ways to build more backlinks to your website, build relationships with other industry influencers, and increase your social media exposure as well. This guide will help you create an effective link building strategy with email outreach that will help you get more targeted traffic from Google and social media sites today!


Why e-mails?

E-mails are personal, which allows you to create a connection with the recipient. You can also track whether or not your e-mail was opened, and if links within the e-mail were clicked. This helps you to gauge the effectiveness of your e-mail and make necessary adjustments. Additionally, e-mails are less likely to be caught by spam filters than other types of outreach (such as cold-calling). E-mails work better for smaller sites and blogs that don’t get a lot of traffic or attention from readers. The larger the site is, the more people are being contacted on any given day so your message may get lost in the shuffle.

E-mails and link building connection

You may be wondering how email and link building could possibly be connected. After all, link building is all about getting links from other websites, while email is used to communicate with people, usually on a one-to-one basis. However, email can actually be a very effective tool for link building, if used correctly.

If you send out e-mails that are appropriate and relevant to the person you’re contacting, it’s possible that they’ll want to promote your content or website in some way. In this post I’ll show you how it’s done so that you can get more traffic for your site by using email outreach as part of your strategy.

The pros and cons of e-mail outreach

E-mail outreach can be a great way to build links, but it can also be time-consuming and challenging. You need to have a clear strategy in place before you start reaching out to potential link partners, or you’ll likely end up wasting a lot of time.

Be sure to know the subject line of your email before sending it so that you’re not asking for links, like “Hey” or “Just wanted to say hi”. The goal is to get them interested enough in what you’re offering that they want to read more about it and then share it with their followers! It’s important that your content is valuable and actionable. If your email isn’t interesting enough for them, they won’t take the time out of their day to read your content.


Where to start with your e-mail outreach campaign?

Start by identifying the key pages on your website that you want to rank higher in search engine results pages. Who is ranking above you in SERPs? How have they achieved this? By understanding your competition, you can begin to formulate a plan for how to improve your own link building strategy. It’s important to ask yourself: What are the common features of high-ranking websites? What kind of content do these sites offer their readers? Where do these sites get their links from? Which phrases or keywords should I target?

What type of backlinks should I target?

There are a few different types of backlinks that you can target when building your strategy.

  • First, there are link directories, which are basically lists of websites that you can submit your site to in order to get a backlink.
  • Second, there are guest posting opportunities, where you can write a guest post for another website in exchange for a backlink.
  • Finally, there are resource pages, which are pages that list helpful resources on a particular topic.
  • You can use these sites as a way to get links by adding yourself or your company as one of the resources and linking to your website.
  • Additionally, sometimes bloggers will allow you to place a link at the bottom of their posts if they think it’s relevant.

In other words, all three strategies work best if they’re included in your overall plan rather than relying solely on one or two methods.

Step 1: Set your goals

Before you start emailing people, you need to set some goals. What do you want to achieve with your link building campaign? More traffic? Better search engine rankings? More brand awareness? Once you know what you want, you can start planning your strategy.

Step 2: Choose your industry

There are many different industries out there, and each one has its own unique set of challenges and opportunities. By choosing your industry, you can focus your efforts on the areas that will have the most impact.

For example, if you are in the technology sector, then you should focus your outreach strategy on journalists who cover technology-related topics. If you’re in a more general industry like marketing or finance, then it may be more worthwhile to reach out to journalists who cover broader news topics like economic trends or company acquisitions.

Step 3: Research your target audience and find the addresses

In order to create an effective link building strategy, you must first understand who your target audience is. Once you know who you’re trying to reach, research where they congregate online and find their e-mail addresses. You can usually find this information by visiting their website and looking for a contact or about page. If the company has no contact information listed on their site, try searching on Google for company name + contact us. If that doesn’t work, use LinkedIn’s Advanced People Search tool to locate a specific person at the company. Finally, copy and paste the email address into your spreadsheet so you don’t forget it!

Step 4: Find PR contacts for you niche

Researching and finding quality PR contacts can be a daunting task, but it’s worth it to take the time to find the right people. The best way to find PR contacts is by using a tool like Muck Rack. Once you have a list of potential contacts, you can start reaching out and building relationships.

Step 5: Design your e-mails

The key to successful email outreach is personalization. You need to take the time to research each prospect and find out what would make them want to link to your content. In your email, be sure to include a personalized message, the name of your website, a link to your content, and a brief explanation of why they should link to it.

Step 6: Write them down

Take a moment to think about what you’re going to say. You want your email to be personal and tailored to each website, otherwise you’ll come across as spammy and nobody wants that. Take the time to write a few different versions of your e-mail so that you have a few options to choose from when you start reaching out.

Step 7: Collect data

To measure the success of your email outreach campaign, you’ll need to track a few key metrics. First, track the number of e-mails you send. This will give you a good idea of how many people you’re reaching out to. Second, track the number of responses. This will give you an idea of how effective your campaign is. Finally, track the number of links you get back from your e-mail outreach campaign.

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Closing thoughts

Link building can be a difficult and time-consuming process, but it’s worth it if you want your website to rank well in search engine results pages. E-mail outreach is one effective way to build links, but you need to make sure you’re doing it right. Follow these tips and you’ll be on your way to success. However, it’s important to remember that not all links are created equal. Quality trumps quantity when it comes to link building, so make sure you’re only reaching out to websites that are relevant to your industry and have a high domain authority. Finally, don’t forget to track your progress so you can see what’s working and what isn’t.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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