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How to boost your local strategy with cross-selling?

6 minutes of reading
How to boost your local strategy with cross-selling?
Category SEO

In the competitive world of local search, businesses need all the help they can get to stay ahead of their competitors and expand their customer base. One way to do this is through cross-selling, or encouraging customers to use your products in addition to the ones they’ve already purchased or are planning on purchasing soon. This isn’t always an easy task, but with the right steps, you can make it work for you and your customers will thank you. Here’s how to start!


Propose more and more!

Cross-selling is a strategy that comes from the retail world, where it was an effective way for brick and mortar stores to sell products that were complementary to ones they already had. In the case of local SEO, cross selling would be finding other businesses in your area that offer a product or service similar to yours, and then promoting them on your site. Not only will this help you get more customers, but it will also help make those customers happier since they can find what they need all in one place.


Traditionally, internet marketers focused not only on the quantity of sales, but also on the volume of each order. Maximize the value of each purchase a customer makes, and be sure it is listed on every page of your store. Basically, when you find an interesting product on an online store, in most cases, a willingness to spend more is displayed, as long as the purchase of complementary products is included in the deal.

So if we get a new customer to make their first purchase, it can end up being worth the money because if you factor in the costs to get a new customer to make a purchase. As a result, you need to take steps to ensure a satisfying customer experience every time, including cross-selling.

Cross-selling vs up-selling

Upselling is when a business offers an improved version of their product or service to their customer after they have made the initial purchase. The key difference between the two practices is that cross-selling typically only occurs once the customer has already made a purchase, while upselling can occur before, during, and after a sale.

What are some important factors you have to consider?

Local SEO is the process of optimizing your online presence for a specific geographic location. Web pages are filtered and ranked by search engines based on relevance, so if you want your business or website to show up in a local search, it’s important that it be relevant to the geographic area where you’re trying to rank. One way you can make your site more relevant is by cross-selling other products or services that are in proximity or related to the product being searched for. How to start?

  • Carefully evaluate your products and services.
  • Determine the commonalities.
  • Brainstorm a list of potential cross-sells for each product or service.
  • Formulate an action plan for implementing these cross-sells into your strategy.
  • Identify and implement metrics that will allow you to track the success of this strategy over time.

Local businesses need to do more than just attract customers. They also need to convert them, which is why cross-selling should be a part of any local SEO strategy. If you have a physical store, consider offering discounts when customers purchase an item in one department and then buy something from another department within the store. You can even extend these offers online by having coupons for other departments or items available on your website. You could also offer free shipping if someone buys an item from one department and another from a different department.

How to introduce cross-selling to an online store?

It’s important to figure out the right time to cross-sell. If you do it too early in the process, people might not be ready to buy or they might not be ready for that type of purchase. If you wait too long, customers may already have made other purchases that would make what you’re offering less appealing. A good time for cross-selling is when someone has spent about 20% more than their target budget for a purchase.

Step 1: Understand the needs of your customers. Understanding the needs of your customers is crucial for a successful cross-selling campaign. Once you know what they need, you can offer solutions that will not only boost customer satisfaction but also drive sales for your store.

Step 2: Keep an eye on what your customers are purchasing. It’s important to keep an eye on what your customers are purchasing so you can cross-sell them the perfect product. This is especially important if you’re a brick and mortar store, but it’s also a good practice for online businesses.

Step 3: Identify the gap. Identify the gap that your new service is filling. What’s missing in your local market? What are people looking for, but can’t find? Do they have too many options and not enough clarity? How is this new service going to help them? These are some of the questions you’ll want to answer before moving on.

Step 4: Offer loyalty rewards. To keep your customers coming back, you need to offer them something in return. Offer a loyalty reward program that can give them free products after they buy a certain amount of products from you.

Step 5: Tracking metrics and analyzing results. Data is the key to success in any business. When you are running a local marketing campaign, it is important to track your metrics and analyze the results. This will help you find out what works and what doesn’t work as well so that you can keep improving your strategy. There are many online tools that you can use for this purpose, but one of the easiest is Google Analytics.

Last thoughts

Cross-selling is an excellent way to boost your local SEO strategy. The more potential customers you can reach, the better your chance of making a sale. That’s why it’s important to promote complementary products alongside your main product or service on your website and in other marketing materials. Keep in mind that the more cross-promotions you offer, the higher conversion rate you are likely to see.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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