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How does hosting affect the SEO process?

7 minutes of reading
How does hosting affect the SEO process?
Category SEO

There are plenty of things that go into determining the success of your SEO campaign, including on-page factors like meta tags and site structure, as well as off-page factors like link building and overall authority. It might seem that your hosting provider doesn’t play much of a role in all this, but if you’re not careful, it can make all the difference in the world to your website’s performance. Learn why web hosting matters and how it can affect your efforts.


Introduction to hosting

Website hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser.

Main types – their pros and cons

Shared hosting

Shared hosting is a type of web hosting service where many websites are housed on the same server. These sites share space and bandwidth, and typically have limited access to server resources like CPU time, RAM, or hard disk space.

VPS (Virtual Private Server)

A VPS is a virtual private server. It’s a type of hosting that allows you to have your own dedicated server, without having to actually pay for a whole server. In other words, it’s like having your own little corner of the internet that nobody else can access.

Shared hosting is one of the most popular and affordable type. This can be a great option for small businesses or bloggers who are just starting out because it’s more affordable than other types of web hosting. It also offers a lot of storage space so you don’t have to worry about running out of room if you’re hosting images on your site.

One of the biggest disadvantages is that your site can be slow because it shares a server with other sites. Additionally, if another site on the same server gets hacked, your site could be vulnerable as well. Another downside to shared hosting is that you don’t have as much control over your server and website as you would with other types of hosting.

Dedicated server

A dedicated server is a single computer in a network reserved for serving the needs of the network. For example, a web server is a computer that stores website files and makes them available to users who request them.

When it comes to hosting, a dedicated server is often seen as the best option for businesses that are expecting a lot of traffic. This is because a dedicated server can offer more stability and resources than other types of hosting. Plus, with a dedicated server, you’ll have more control over your website’s security and performance.

However, dedicated servers can be more expensive than other options. Dedicated servers also require a greater upfront investment, since they’re typically rented in full-year increments.

Cloud Server

Cloud servers are a type of web hosting service that allows businesses and individuals to host their website or application on a cloud computing platform. This type of service is scalable and can be customized to meet the specific needs of the customer.

They’re more scalable, so you can easily add or remove resources as needed. They’re also more reliable, since multiple redundant copies of your data are stored across different servers. And if one server goes down, your website can still be served from another server in the cloud. Plus, cloud servers are usually managed by the hosting company, so you don’t have to worry about keeping them up and running yourself.

One advantage is the scalability offered by the service – your site will run faster as traffic increases without having to invest more money on infrastructure like traditional web hosting services do. With this kind of scalable web host, you’ll also have access to unlimited resources which means you won’t have any issues with bottlenecks or slowing down your site due to spikes in traffic or high server loads.

What to consider when choosing a hosting?

The most important features at a glance. Your hosting should:

  • have high uptime and be trouble-free,
  • have fast links,
  • have a fast SSD,
  • be customizable
  • have an SSL certificate,
  • have access to logs,
  • have anti-spam and anti-virus filters,
  • offer support in the event of a breakdown,
  • be able to recover a backup.

What is Search Engine Optimization and how is it combined with hosting?

Search Engine Optimization – SEO – is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site.

Hosting plays a role in the optimization and positioning process because it can affect the speed and uptime of a website, both of which are important factors in ranking. It also affects how much bandwidth you have available for your website content.

Choosing a web host that provides enough bandwidth for anticipated traffic spikes can make sure that there isn’t any downtime when users are trying to access your site. If a website doesn’t load quickly enough, or if it becomes inaccessible periodically, then its ranking will suffer over time.

In some cases, hosting providers offer additional features such as Content Delivery Networks (CDNs), Site Accelerators, and Firewalls that improve page loading times and protect against DDoS attacks. These tools may be beneficial depending on what your website needs, but at the end of the day, it’s about choosing a hosting company with reputable service so you don’t experience downtime.

Can I move my site to another host if it’s not ranking well yet?

If you’re not happy with your website’s current host, you may be tempted to switch to a new one in the hopes that it will help your site rank better in search engines. However, it’s important to remember that your host is just one of many factors that can affect your SEO. Moving to a new host could improve your ranking, but it could also make things worse. The best way to find out if moving hosts will benefit your rankings is by conducting a controlled experiment on two identical sites, and switching the hosts for each site. You should also use Google Search Console to monitor how much traffic and organic search engine traffic both sites receive after switching hosts.

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Conclusion. Why every business should invest in good website hosting?

Your website’s hosting can definitely affect your SEO efforts, but it’s not the be-all and end-all of ranking in search engines. There are many factors that contribute to a good strategy, and while hosting is important, it’s just one piece of the puzzle. However, we would argue that every business should invest in good website hosting because it’s a key foundation for a successful online presence.

If you want to rank higher in search engine results pages, you need to have a strong site with content that keeps people coming back for more. Poorly optimized sites will naturally rank lower than their counterparts, so investing in an excellent host is an investment worth making.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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