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How do long tail keywords affect lead generation?

7 minutes of reading
How do long tail keywords affect lead generation?
Category SEO

With lead generation so vital to the success of your business, it’s important to make sure you’re using every resource at your disposal to achieve your goals. One way to accomplish this is by using long tail keywords in your marketing campaigns and lead generation efforts. The trick is knowing when and how to use these keywords effectively! Let’s take a look at how do long tail keywords affect lead generation?


What are long-tail keywords?

Long-tail keywords are specific, detailed phrases that consist of more than just one or two words. They are usually longer, and more specific than your average keyword. For example, instead of just using the keyword shoes, a long-tail keyword could be women’s size 8 black running shoes.

How to identify good long-tail keywords?

There are a few things to look for when trying to identify good long-tail keywords. First, they should be relevant to your business. Second, they should have low competition. This means that there aren’t a lot of other businesses using the same keywords, making it easier for you to rank in search engines. Third, they should have high search volume. This means that people are actually searching for these terms online. Fourth, they should be specific. Finally, they should be useful.

You can use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to help you find the right keywords. These are some of the best tools for keyword research, as they allow you to search by region, language, devices, and other important criteria. They’ll also let you know how many searches per month that particular keyword is getting. If a keyword has a lot of monthly searches but it’s not relevant to your business, then it may not be worth using that keyword in your campaign after all.

What are the pitfalls of using too many long tail keywords?

When it comes to long tail keywords, more is not always better. In fact, using too many long tail keywords can actually hurt your lead generation efforts. You may think that the additional phrases you are targeting will add a new dimension to your content marketing campaign but the reality is that if you don’t have enough content for those phrases then you’ll end up just diluting the value of what you already have. It’s like having a solid foundation with no walls, windows or doors. In other words, you’re wasting time on things that won’t drive traffic or generate leads.

When long is too long?

Are you wondering if your long tail keywords are too long? Well, the good news is that there is no such thing as a keyword that is too long! In fact, longer keywords are often more effective than shorter ones.

Leads are the lifeblood of any business, so it’s important to generate as many as possible. One way to do this is by using long tail keywords, which are longer and more specific than the shorter, more general keywords.

How can your business benefit from them?

If you’re not already using long tail keywords as part of your lead generation strategy, you could be missing out on a lot of potential customers. Long tail keywords are more specific and target a narrower audience than general keywords, which means they can be more effective in driving leads. They also tend to have lower competition rates, meaning you may have better luck with the rankings for them. In addition to that, some people search for specific solutions to their problems rather than something generic like a lawyer or solar panels. With these people specifically looking for what you offer, it’s easy to see how long tail keywords might help generate more leads for your business.

What is the impact of long tail phrases on lead generation?

It’s time to learn more about long tail keywords in the context of various places that allow you to attract customers.

Long tail keywords

… and B2B

B2B, or business-to-business, is a type of commerce transaction that exists between two businesses, rather than between a business and an individual consumer. Those businesses are usually much larger companies that sell products or services to other businesses. In most cases, the relationship between the two businesses is based on a long-term contract or agreement.

In this case companies can use long tail keywords to their advantage in a number of ways. For one, they can use them to target more specific searches that are more likely to result in a conversion. Additionally, long tail keywords can be used in conjunction with other marketing initiatives, such as content marketing, to further increase the chances of generating leads.

… and B2C

B2C, or business-to-customer, is the direct sale of goods or services from a business to a potential consumer. It is mostly about physical goods, but they can also sell digital products and services. Consumers make their purchases either in person at brick-and-mortar locations, through a phone call or internet purchase.

By targeting more specific, niche keywords, you can attract visitors who are further along in the buying cycle and more likely to convert. And second, because they’re often less competitive than more general keywords, which means you may have an easier time ranking for them in search engine results pages.

… and e-mail marketing

E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

The first strategy is creating e-mail campaigns that provide value in return for their customer’s attention, information, or contact information. These types of messages are usually educational or informative with the intent of providing value to your target market by informing them about something they care about. A second strategy would be creating an exclusive offer or a discount only available to subscribers, which can also be used as a way to entice potential customers into signing up for your mailing list.

… and PPC ads

Pay Per Click ad is an online marketing model in which advertisers display ads on third-party websites and only pay when a user clicks on their ad. Long tail keywords are important because they provide more specific information about what the searcher is looking for. Additionally, studies have shown that there is a correlation between advertising budget spent on PPC and sales conversion rates when incorporating long tail keywords into campaigns.

… and landing pages

A landing page is a standalone web page, created specifically for the purpose of converting visitors into leads or customers. It’s where a visitor lands when they click on a link from an e-mail, social media post, or search engine result.

Identify which words or phrases people are typing into search engines that are relevant to your business but don’t have high competition. Make sure those words and phrases are included prominently in the title, headline, and body text of your landing page – without overwhelming it with unnecessary details. You also want to include those key phrases in your call-to-action button, if possible.

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Final thoughts

If you’re looking to generate leads through your website, pay close attention to your long tail keywords. These are the terms and phrases that potential customers are searching for when they’re further along in the buying cycle. By targeting these keywords, you can bring in high-quality leads that are more likely to convert. When it comes time to optimize your site for SEO, focus on these specific keywords so you don’t get penalized by Google’s algorithms that are designed to penalize keyword stuffing or spammy tactics.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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