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GSP Adwords – what is that and why you should use it?

6 minutes of reading
GSP Adwords – what is that and why you should use it?
Category SEO

Generating leads isn’t easy, but it’s made even harder when you don’t have the right tools at your disposal. Lead generation software like GSP Adwords are designed to help you cut through the clutter and reach more potential customers than ever before. Find out why this software should be one of your lead generation go-to tools with this quick guide to what it does and how it can help you get more leads in less time.


Full promotion: e-mail marketing

E-mail marketing is a strategy that sends messages to your customers on a regular basis. It can include advertisements, newsletters, or other types of information you want to share with your current or past customers. It’s important not to spam your clients by sending them too many emails at once; this could make them unsubscribe from future mailings. Personalization is especially important, remember to address directly (preferably by first name) to your audience. In order to be successful, you need to understand what type of people are reading your content. Find out where they are coming from and why they came there in the first place.

Gmail Sponsored Promotions – what is that?

GSP advertising is a sponsored form of promotion that is designed to establish relationships with new customers. A small group of people could initially access the resources of this ad, but they are now available to nearly any advertiser.

How does it work exactly? A GSP ads appear initially collapsed, but when clicked, it expands and looks similar to a traditional e-mail. The messages always appear in the inboxes of the target audience. However, after the modifications are implemented, the Gmail ads will be displayed under the Special Offers tab. In exchange for this type of promotion, the company’s management must pay additional fees.

Google Display Network

GDN is an advertising platform from Google that allows advertisers to show ads on websites, YouTube videos, mobile apps, and other places. Unlike the search network, where ads are only shown when someone actively searches for a keyword or phrase, ads on the GDN will be seen by your target audience whether they’re actively looking for what you have to offer or not.

Attractiveness as the overriding difference

GSP AdWords has an extremely attractive appearance, and as we know, aesthetic values are particularly important in terms of user experience. This advertising message is made up of two pillars that serve as an incentive. The first consists of a logo, a specific topic, a thorough description, and a brand name. A second element’s potential lies in its functionality. It encourages the user to perform a specific activity within the advertisement and to read all the contents. Users usually receive the offer in the form of graphics after clicking a link. After clicking the relevant link, they may save or share it. Responsiveness is a big advantage to advertising. That means the Internet user can view it on different devices without fuss, providing for ease and minimizing annoyance.

The power of flexibility

Advertising campaigns compiled in Gmail are considered quite innovative. You can use them to promote services, products, or run an e-commerce site. As a result of GSP AdWords, certain content, for example vulgar and offensive, may be deemed undesirable and inappropriate.

Advantages of the campaign

  • Low prices of displaying advertisements on gmail,
  • Payment only for interaction,
  • The ability to reach specific groups of users with a precise message,
  • Strengthening the so-called brand awareness,
  • You reach the right users at the right time
  • You control your expenses thanks to the possibility to define a daily budget and a maximum rate for watching or interacting,
  • You have the option to stop the campaign immediately,
  • 24/7 reporting.

What effects can you expect?

Using GSP adwords to generate leads for your business can be an effective way to expand your customer base. Not only does using adwords help you reach new people, but it also helps you attract customers that are more likely to buy from you. Customers who are looking specifically for what you offer are more likely to become a customer of yours. The ads draw attention to the key points that make your product or service special and target specific demographics. As time goes on, the ads will be tailored specifically to each person’s needs – because google knows what they want.

Targeting to your leads

A lead is a potential customer who has shown interest in your product or service. GSP Adwords will help you increase the number of leads by showing your company’s ad to targeted people. It’s a way to reach potential customers without them having to go through the effort of finding you.

… after keywords

Targeting your ads to keywords is a great way to get your ads in front of potential customers who are actively looking for services like yours. When you target these keywords, you can make sure that the people who see your ad fit the criteria that you’re looking for, which will help you increase conversion rates.

… by domains

This is targeting selected domains that appear in the user’s email messages. This means no more than that we can target our ads to users subscribing to newsletters or making purchases from our competitors, or in online stores with complementary products. Thanks to this function, we reach the group of the most engaged recipients. The system obviously does not analyze the sender’s field, but only the subject and message content fields.

… to your own mailing list

You can also use your own database of addresses, upload it to the AdWords tool, create a non-standard group of recipients and target them with advertisements, but the limitation is that the uploaded addresses must be linked to Google accounts.

… by user data

If you are trying to target people who live near your location, then geolocalisation will help you reach them. With a few clicks of the mouse, you can set up your campaign so that when someone searches in their area, they will be shown your ad.


Adwords can be a powerful way of generating leads. It takes some time to learn how to use the platform, but once you get the hang of it, you’ll be surprised by just how much information you can find. Overall, GSP ad words are a great way to get leads that have shown interest in your product or service. They’re easy to set up, cheap to maintain, and can be really effective.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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