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Google Featured Snippets. Optimization for recommended code elements

6 minutes of reading
Google Featured Snippets. Optimization for recommended code elements
Category SEO

Featured snippets offer a great opportunity for businesses to gain visibility and stand out from the competition. But optimizing your content for these snippets is not always easy. In this blog post, we’ll explain what featured snippets are, discuss their benefits, and provide tips on how to optimize your code for them.


Google’s featured snippets are a type of search result that highlights the most helpful and relevant content on the web. Featured snippets appear at the top of the search engine results page and provide the user with a summary of the best answer to their query.

These snippets are designed to provide users with quick, useful answers to their questions. Search engines look for websites or pages which contain succinct answers and then show them in an easy-to-read box at the top of the SERPs. In order to show up in a snippet, your website needs to be optimized specifically for them. How?

Types of snippets

There are four main types of snippets: paragraphs, lists, tables, and videos.

  • A paragraph snippet is a direct answer to a query in the form of a single paragraph. This type of snippet provides a succinct answer to a query without requiring users to visit a website.
  • List snippets provide an organized list of related items in response to a query. These are typically used when the query calls for multiple answers.
  • Table snippets provide data in a tabular format, which can be more easily understood than text. Tables are most commonly used when the query is asking for data or comparisons between different elements.
  • Video snippets display a video at the top of the search page. These are most often used when the query is asking for a demonstration or tutorial on a subject.

What are the benefits? Snippets and SEO

Google Featured Snippets provide users with an enhanced search experience. They are designed to be quick and concise answers to specific queries, giving users the information they need without having to navigate through multiple pages.

Optimizing for them can help boost visibility and increase traffic. Having your content featured in the snippet can also lead to increased credibility for your website. Since these snippets are taken from trusted websites, being featured in one reinforces the notion that your content is reliable and useful.

Moreover, you can get ahead of competitors by being the first to answer a query. In some cases, being featured in the snippet may even give your content a higher ranking than the original source.

How to optimize your code?

Proper formatting of your code is one of the most important components. Your code should be neatly organized and easily scannable by Google.

Use clear and concise language

When it comes to optimizing, one of the most important things you can do is to use clear and concise language. This means avoiding overly complex sentence structures and jargon that may confuse readers. This will help Google understand your content and make it easier for users to comprehend.

It is also important to keep your language consistent throughout the post. Don’t switch between technical language and casual language. Make sure you use the same words and phrases throughout the post so that readers can easily find the information they need without having to read through a lot of confusion.

Another tip is to avoid writing long paragraphs. Break up your content into smaller chunks of text that are easier to digest. Short sentences and paragraphs also allow users to skim through the content quickly and efficiently.

Use proper formatting

When coding for Google’s featured snippets, it is important to use proper formatting to ensure that your code can be easily read and understood. This includes using the correct syntax and structure, such as proper indentation and spacing between lines. It is also a good idea to use descriptive variable names so that the snippet will make sense even if taken out of context.

Target the right keywords

Keywords are the phrases and words that people type into search engines to find what they are looking for. When you’re writing your code, make sure that the keywords you’re targeting are relevant to the content you’re providing.Avoid keyword stuffing. Also, when it comes to featured snippets, focusing on long-tail keywords is recommended since these are often more specific and will give you better results.

Use lists and tables

Lists and tables can quickly provide readers with answers to their questions, while also drawing in attention from the search engine. These are especially great for content that includes many small pieces of information. Similarly, creating tables for data-heavy posts can make it easier for search engine crawlers to access information quickly.

Keep your code up to date

Having up to date code is essential if you want your content to show up as a Google Featured Snippet. If the code you’re using is outdated, it won’t appear in a search engine result page. It’s important to keep an eye on any changes to the code that you use so you can make sure your content will show up in search results.

How can you track your featured snippet rankings?

  • First, you can use a keyword research tool to track your organic rankings and discover which queries are associated with your Featured Snippet result. This will help you identify which keywords you need to target in order to rank in the snippet.
  • Second, you can use tools such as SERPWoo or Ahrefs that offer “Featured Snippets” tabs. These tabs provide you with the URLs that are ranking for the featured snippets in your niche. This allows you to quickly identify which pages are being included in the snippet and to compare their content to yours.
  • Third, you can also take advantage of the “Competitive Intelligence” tab in SERPWoo or Ahrefs. This tab will show you all of the URLs that are currently in the Featured Snippet for a specific keyword. This is a great way to identify which content pieces are being displayed and whether you need to update your content accordingly.
  • Finally, you can use a tool like MozBar to determine whether a URL is ranking in the Featured Snippet. MozBar provides a “SERP Features” section in its SERP analysis tool, which will tell you if the page is ranked in the snippet.

Wrapping up

Google Featured Snippets are a great way to get more visibility in search engine results. They give users the opportunity to see an answer directly from the search engine, which is beneficial for both businesses and searchers. With the right optimization techniques, you can make sure your content stands out in SERPs and drives more organic traffic to your website.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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