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Get your content up to snuff with a technical SEO audit!

6 minutes of reading
Get your content up to snuff with a technical SEO audit!
Category SEO

A technical SEO audit will assess what’s currently there, and figure out what changes need to be made in order to optimize the content and make it rank higher in search results. This guide will walk you through the steps of conducting an audit, plus some other tips on how to improve your content overall.

In fact, success starts with creating quality content that offers real value to users who read it and want to share it with others. With good optimization practices in place, you can start to see significant increases in site traffic and sales leads without resorting to black hat methods that may get you penalized or banned from search results entirely!


Introduction: audit

A technical audit is an in-depth analysis of your website’s architecture and on-page elements. The goal is to identify any issues that could be holding back your site’s performance in search engine results pages. One of the most important elements of a website is content. It is not enough, however, for it to be original – it must be properly developed in terms of algorithms, but most of all recipients.

Types of SEO audits

  1. Manual audit – all activities are performed manually, which is extremely time-consuming, but at the same time the most detailed.
  2. Automatic audit – a tool that independently checks the technical parameters of a website, less valuable than a manual one.
  3. Manual-automatic audit – a combination of both methods, the results are then the most complete.

Content and its importance on the web

There’s no denying that content is important. After all, without content, there would be nothing for people to read or view on your website! But what many people don’t realize is that the quality of your content is just as important as the quantity. That’s where a technical SEO audit comes in. It will help you ensure that your content is up to par and meeting all the necessary requirements for both search engines and your audience and also will identify any potential issues and give you the information needed to fix them. The end result? Better rankings, more traffic, more conversions – and more business!

How do Google’s algorithms evaluate content quality?

Google’s algorithms are constantly changing and evolving, but there are some factors that they take into account when determining the quality of content. These include things like spelling and grammar, relevance to the user’s search query, originality, and length.

User – purpose and reason why new content design solutions and SEO techniques are constantly being developed. Algorithms create rankings in terms of the intentions of Internet users. They should ensure efficiency, performance, reliability and cost reduction.

In this context, it is worth knowing the Panda algorithm, based on machine learning, not only assessing the selection of words and keywords. He searches websites, judging their content. Here, the most important criteria are authenticity, quality and uniqueness. Its task is to block pages that duplicate and plagiarize content. It also draws attention to the amount of text. The second is the Hummingbird Algorithm. Its purpose is to support the needs of users. It analyzes the internet content in terms of matching the recipients’ query, presenting subsequent results in the search engine.

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Why do you need to audit your content?

An audit of your content can help you find and fix any issues that are holding your content back from ranking well in search engines. This can include things like optimizing your title tags and meta descriptions, making sure your headings are formatted correctly, and adding alt text to your images. By taking care of these technical details, you can help your content reach its full potential!


First, you need to understand who reads your content. Do they read it all the way through, or do they just skim it? Who are they? What do they want to get out of it? Why do they even bother reading it in the first place? Once you know these things, you can start writing content that appeals to your readers and helps them achieve their goals. You should also think about how our content reaches people, as well as how long people will stick around once they arrive on our site. You may find that some visitors only stay for less than ten seconds before bouncing off!


This helps you to understand where your site stands in comparison to your competitors, and what areas need improvement. By conducting a content audit, you can also identify any potential roadblocks that could prevent your content from ranking high in search engine results pages.

Here’s a step-by-step guide to conducting an audit for your website’s content. The first thing you want to do is crawl your own website using Googlebot, which is the web crawler that Google uses to index websites on the internet. Using this crawler will give you an idea of how well Google understands your site, and whether or not there are any issues such as duplicate content or missing titles/descriptions on images or videos.

Duplicate content

Any time you have the same or very similar content on more than one page of your website, you’re at risk for duplicate content penalties from Google. That’s why it should be your on a regular basis.

Here’s how you can use tools like Copyscape and CrossChecker to make sure that your content is unique. You can also use tools like Wordle and Text Checker Plus to ensure that all text has proper formatting and is readable without errors. It’s also important to run HTML validation in order to find any errors in code on your pages.


When other people in your industry share your content, it’s a sign that you’re on the right track. But when you see someone quoting you without giving credit, it’s time to do a technical audit. This will help ensure that your content is easy to find and correctly attributed. It also means that you can increase your reach by getting those who are already sharing your content to share more.

Wrapping up

A content audit is an important step in making sure your website and content are up to par and ready to be seen by search engines. By taking the time to do an audit, you can ensure that your site is error-free and compliant with Google’s guidelines, giving you the best chance for success.

In addition, you can use these insights to create better content on your own or continue this process of auditing every few months so that you stay ahead of emerging trends and any new changes to Google’s algorithm. The benefits of conducting a technical SEO audit should not be overlooked!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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