Order a free seo audit

Features every e-commerce store should include to increase sales

6 minutes of reading
Features every e-commerce store should include to increase sales
Category E-Commerce

Are you running an e-commerce store but not seeing the results you hoped for? Don’t worry, you’re not alone. Many online businesses fail to achieve their desired sales figures due to a lack of the right features. In this blog post, we’ll look at 10 essential features you need to include in your e-commerce store if you want to increase sales and make sure your customers keep coming back for more. Read on!


Top 10 features that will increase your sales and improve UX

How far are you from free delivery?

Offering free delivery is one of the most attractive incentives for customers when it comes to online shopping. It encourages them to stay longer on your website and consider buying more items since they don’t have to worry about shipping costs. That’s why, as an e-commerce store, you need to assess how far you are from offering free delivery.

If you want to increase revenue from the sale of goods in an online store, then displaying a message to customers about the missing amount for free delivery is a great trick. Typically, a customer will add something to their cart because they want free shipping. Both you and the client will gain – the wolf is full and the sheep is whole.

Counter or message counting down the time until the order is shipped

It gives customers peace of mind knowing exactly when their order will be shipped and also provides reassurance that their order is being taken care of in a timely manner. A timer can be added to the store’s website, such as on the product page, at checkout, or even on the homepage, to give customers a sense of urgency and encourage them to act quickly and purchase the item. This feature also helps to create trust and transparency between the store and customer.

Product finder

For online shoppers, navigating a product catalog is often a difficult and time consuming task. To make it easier for customers to find what they are looking for, your e-commerce store should include a product finder. This tool will enable shoppers to search by keyword, category or other criteria to quickly locate specific items. The product finder should also allow customers to narrow their search by refining the results. This might include sorting by price, brand or color as well as filtering by any additional criteria that is relevant to the products in your catalog.

Product recommendations. What did other customers buy?

By leveraging the data of what other customers have bought, retailers can suggest complementary items to add on to purchases or suggest alternatives when products may be out of stock. Product recommendations help save shoppers time by suggesting complementary items that they would need based on their purchase. If a customer is buying a laptop, it’s likely that they’ll need a mouse and other accessories too. By displaying this information upfront, you can make the purchasing process easier and quicker for your customers.

Transparent shopping. How many steps are left to finalize the order?

Having an easy and straightforward checkout process is essential for any successful e-commerce store. Customers should be able to easily navigate the checkout process and know exactly how many steps they need to take to finalize their order. By providing a transparent shopping experience, you can ensure that customers have a positive purchasing experience and are more likely to complete the checkout process.

One way to do this is by displaying the total number of steps needed in the checkout process. This will give customers an idea of how much time it will take to purchase the product, as well as what information they need to provide. Additionally, you can also include an indicator showing the customer which step they are currently on, so that they don’t get lost or confused.

More payment and shipping options

Customers expect a variety of payment and shipping options that are secure and fast. The most popular payment methods include major credit cards, PayPal, Apple Pay, and Google Pay. To ensure maximum security for online payments, make sure your website has the latest SSL encryption technology.

When it comes to shipping, customers have come to expect free shipping or at least discounted shipping options. Many customers are willing to wait longer for their purchases if they can get them shipped for free or at a discounted rate. Offering a variety of shipping options such as standard, expedited, and international is also important. This allows customers to select the delivery option that works best for them.

Social proof as an element of buzz marketing

People are more likely to purchase products that have been proven to be popular among other customers, making social proof an invaluable tool for any e-commerce business. One way to incorporate social proof into your e-commerce store is through user reviews. You can also use social media platforms such as Instagram, Facebook and Twitter to promote your products and build social proof. Sharing customer reviews or images of customers using your products can create a sense of trust and encourage others to make a purchase.

Loyalty program and points

By rewarding customers for their purchases, you can encourage them to come back and shop with you more often. One of the most common types of loyalty programs used by e-commerce stores is the points-based system. This system allows customers to accumulate points for every purchase they make and later exchange those points for discounts or other rewards.

WishList. What are you dreaming about?

It’s an excellent marketing tool as it gives customers the opportunity to create a list of items that they would like to purchase in the future. Your customers will appreciate having the ability to save items for later, allowing them to return to the store whenever they’re ready. It’s also a great way to target existing customers and encourage them to come back and purchase items from their WishList. For example, you can set up automated emails that alert customers when items on their WishList go on sale or are newly available.

E-shop mobile application

These days, more and more people are accessing the web from their smartphones. Therefore, it is essential that your e-commerce store has a mobile version of its website. A mobile-friendly website is key to engaging more potential customers and providing them with an optimal shopping experience. When you create an e-shop mobile app, you can offer several features to customers that are not available on a website. For example, an e-shop app could provide personalized recommendations for customers based on their purchase history and browsing history.


If you’re running an e-commerce store, it’s essential that you take the time to make sure it has all of the features it needs to be successful. In today’s digital world, shoppers expect an intuitive, user-friendly shopping experience, and having the right features in place can help you meet those expectations.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 1
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

Marketing automation for e-commerce: 5 effective tools
Marketing automation for e-commerce: 5 effective tools
Want to streamline your e-commerce marketing efforts? Check out these 5 powerful marketing automation tools to boost your sales and engagement!
What is conversion? How to increase conversion in ecommerce?
What is conversion? How to increase conversion in ecommerce?
In this article, we will shed an informative light on the most sought-after queries such as what is conversion and how to increase conversion. Read the full article to get comprehensive insights!
Social commerce and its impact on e-commerce
Social commerce and its impact on e-commerce
Unlock the power of social selling and discover how social commerce is revolutionizing the e-commerce landscape in our latest blog post.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.