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Examples of marketing strategies in e-commerce

Wiktoria Czerw
Content Editor
6 minutes of reading
Examples of marketing strategies in e-commerce
Category E-Commerce

As a business owner, you understand the importance of having a strategic approach to achieve success. Achieving growth and market prominence requires a focused and comprehensive approach to brand promotion and customer acquisition. Developing a comprehensive action plan enhances your brand awareness and engages new customers. So, what should be included in this plan? Which aspects require focused attention? Where do you begin? This article provides the insights you need!


What is a marketing strategy?

Diving into the world of e-commerce requires a solid understanding of marketing strategies. If you’re eager to explore examples of effective marketing approaches, it’s essential first to grasp the fundamentals of a well-crafted strategy and the factors contributing to its success. Shall we begin from the start?

An e-commerce strategy is a holistic plan that considers your goals, consumer expectations, market situation, and industry characteristics. Keep in mind that what worked for a competitor may not work for you.

As an e-commerce business owner, it’s up to you to develop your own path to success. Simply jumping into the online sales world without a plan is a recipe for disaster. A solid marketing strategy is crucial, no matter what you sell or who you target. Developing a comprehensive marketing plan covering all aspects of your activities can prevent errors and optimize your business’s potential.

But what exactly should be included in your marketing strategy? Let me break it down for you.

Elements of a marketing strategy for e-commerce

An e-commerce strategy requires a unique approach that differs from traditional brick-and-mortar business methods. In the online world, competition is fierce, and search engine algorithms are constantly evolving. While there are variations in every e-commerce marketing strategy, there are some critical elements that you must include in your plan to achieve success.

Content marketing

Content plays a vital role in any campaign as it is the most crucial element. The primary goal is to reach a large audience and persuade them to interact with your brand. To achieve this, effective content marketing is a must.

To optimize your content marketing, it’s important to use appropriate keywords and carefully choose the platforms and channels to share your content on. Even if your content is of high quality, it won’t generate satisfying results if it’s shared where your audience can’t find it.

Currently, content relevance and usefulness are critical factors in content marketing. While the keywords you use are still relevant, your focus should be on the User’s Experience. Prioritize creating content that delivers value to your audience.

Search Engine Optimization

If you’re involved in e-commerce, you’re likely familiar with SEO or Search Engine Optimization. This process aims to enhance your website’s visibility in search results on Google. A higher ranking can result in increased traffic and conversions, making SEO a critical component of your overall strategy.

The SEO process involves three key areas: on-page SEO, off-page SEO, and technical SEO. These areas comprise practices performed on the website to improve conversion rate optimization, external promotion to increase traffic, and techniques that enhance User Experience.

Digital marketing aims to establish brand authority. For this purpose, effective SEO is a powerful tool as it positions you as a leader in your industry and builds trust with potential clients.

Social media

Undoubtedly, social media is an indispensable component of internet marketing. The likes of Facebook and Instagram are not just for entertainment anymore but rather powerful tools for advertising. By implementing an effective social media campaign, you can establish connections with customers and encourage them to make use of your offerings.

Finding a company that doesn’t incorporate social media into its marketing plan is challenging. Whether you are a startup in e-commerce or a large corporation, platforms such as Facebook, Instagram, and TikTok can offer incredible outcomes.

marketing social media - mediaexpert

Influencer marketing

Influencer marketing is currently a popular trend in the marketing industry because modern customers trust online recommendations, as they do with recommendations from friends. Partnering with an appropriate influencer can, therefore, lead to the acquisition of numerous new customers and a boost in sales.

The possibilities of influencer marketing are practically limitless and are beneficial to both big and small e-commerce stores. Therefore, integrating this aspect into your marketing plan is necessary.

Email marketing

Email marketing is currently experiencing a resurgence, having been in existence for 50 years. This effective technique has become an essential component of the marketing strategy for many companies, enabling them to attract new customers successfully. To join the ranks of successful email marketers, building an extensive email database, crafting engaging messages, and ensuring a user-friendly website for users to visit are crucial.

The advantage of email marketing is its direct customer acquisition potential and the fact that many aspects of its implementation can be automated. Therefore, when developing your marketing strategy, it is important to consider the potential benefits of an email campaign.

email marketing - wojas

Marketing automation

Advancements in technology, particularly in artificial intelligence and machine learning, have enabled the automation of most marketing processes. Marketing automation offers remarkable results while saving valuable time.

It involves collecting user data and their website interactions without any manual input. Specialized tools are required to launch marketing automation, but managing multiple channels and automating sales and marketing tasks becomes easy once set up. Thus, do not hesitate to integrate this solution into your strategic plan.

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Examples of marketing strategy in e-commerce

When it comes to e-commerce, effective marketing strategies involve various channels for reaching and engaging customers. One of our clients, Spec Kable, besides their online store, also focuses on educating their customers. They use YouTube as a platform for sharing information and insights on product usage and providing helpful advice and tips. By doing so, they establish themselves as a trustworthy source of knowledge and attract potential customers looking for relevant videos before making a purchase. By providing links in the video, customers are encouraged to make a direct purchase, building trust and expanding the target market. This method can be effective in reaching new audiences and increasing sales.

marketing strategy in e-commerce - youtube

One of the marketing strategies Spec Kable uses is the Spec Guide, aimed at educating and empowering customers to make smart purchasing decisions. This approach offers valuable content that assists clients in finding the optimal solutions to their problems while simultaneously promoting Spec Kable’s products. Consider incorporating this technique into your marketing strategy if you want to boost conversions and attract new customers.

marketing strategy in e-commerce - spec guide

To enhance customer engagement and encourage purchase decisions, Spec Kable employs email marketing in addition to educational practices. By keeping in touch with both prospective and existing customers, the company builds a reliable reputation and develops long-term relationships with its target market. Email marketing is an effective approach to boosting website traffic and establishing brand loyalty.

marketing strategy in e-commerce -newsletter

Maintaining an engaging social media presence is an effective way to keep customers informed about your brand’s products and discounts. Regularly sharing valuable content on platforms like Facebook and Instagram allows you to establish lasting connections with your audience, communicate your brand values, and present your offerings uniquely and compellingly. Spec Kable uses this method to market their products online.

marketing strategy in e-commerce - facebook

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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