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Editorial links: a strong link building strategy

6 minutes of reading
Editorial links: a strong link building strategy
Category SEO

Link building is an integral part of almost any online marketing strategy, but one type of link in particular is usually considered the most important to increasing search engine rankings: editorial links. Here’s how to get them, why they’re important, and what you can do to get them in the future!


Editorial links are in-content links that point to your website from another high-quality, authoritative site. They’re sometimes called free links because you don’t have to pay for them. And they’re often seen as the most valuable type of link because they come from a site that has endorsed your content.

Why should you care about them?

Editorial links are different from other types of links because they come from high-quality, trustworthy sources. By adding these to your marketing mix, you will enhance the quality and credibility of your website. In addition to this, you’ll also have the opportunity to grow your audience by interacting with bloggers in your niche who may not know about you yet. They can provide massive traffic and social media shares that help your site rank higher on search engines like Google. And at the end of the day, what do you want?

Types of editorial links

  • One type of editorial link is an in-content link. This is when the editor links to your website from within the body of their content.
  • Another type is an author bio link. This is when the editor includes a link to your website in your author bio section.
  • A third type is a resource page link. This is when the editor links to your website from their resource page.
  • Fourth, there are mention links. These are when the editor mentions your website in their content without actually linking to it.
  • Fifth, there are contextual links. These are when the editor puts one of your keywords or phrases near enough to one of their own keyword or phrase that readers might see both phrases together and make a connection between them.
  • Sixth, there are sidebar links. These are when the editor puts a list of websites they want to promote on their sidebar with a link back to each site.
  • Seventh, there is banner advertising on the site which can be purchased through third party ad networks like Google Adwords or Facebook Ads.
  • Eighth, there are authors who have written guest posts for your company blog.
  • Ninth, there are people who have been interviewed by you for articles about your business.
  • Tenth, these other types of links aren’t as common but should still be considered as possible sources for more editorial links: newsletters where editors include your content; press releases; social media posts from editors; and events where editors attend as speakers or panelists.

Things you should know before submitting your link campaign

Before submitting your link campaign to an editor, it’s important to understand what they’re looking for. Make sure your site is high quality and relevant to their audience. Put together a pitch that’s concise and attention-grabbing. Include links to 3-5 of your best pieces of content. And finally, be prepared to follow up with the editor after you submit your campaign.

You’ll need to create content that is informative and valuable and submit this content to different blogs. These blogs may be hesitant at first, but if you are persistent in your outreach campaign they should eventually take notice and agree to write an editorial post linking back to your website. One thing to keep in mind when submitting your content is that these blog posts must be original content. Any type of plagiarism or copyright infringement could lead to a link being removed from the blog, which would make any efforts put into acquiring the link worthless.

How to get them?

Editorial links are one of the most powerful types of links you can get. They’re also one of the hardest to get. That’s because editorial links come from high-authority, trusted sources that have been vetted by other publications in their industry. In order to get an editorial link, you need to have a pitch that is so good that the editor can’t say no.

Identifying the right sites

One way is by using a competitive analysis tool like SEMrush or Moz’s Open Site Explorer. These tools provide metrics on website rankings and traffic in your industry, as well as data on backlinks and domain authority. You can also conduct manual research by looking at sites similar to yours and seeing where they get their links from. Look for publications in your industry that accept submissions and pitch them your idea. You can also try using social media to reach out to editors directly.

How to pitch the editor to get your link published?

An interesting story or data-driven approach can help persuade an editor, but it’s not enough on its own. You’ll also need to provide strong credentials, back up claims with links from other authoritative sites and create leverage for follow up coverage if your request is rejected by the first publication. You could consider pitching multiple publications at once in order to increase chances of getting your request accepted—even if you don’t succeed initially. Be sure to give each one a compelling reason why they should run your content, along with professional bio and any credentials that might make you more appealing as a writer. And finally, always offer some kind of leverage like committing to writing another piece in the future or offering up something exclusive.

Where to put them in your site?

There’s no one right place to put editorial links on your site. However, as a general rule of thumb, they should be placed on high-traffic pages that are relevant to the target audience. Additionally, the anchor text for editorial links should be natural and keyword-rich.

Don’t forget, other types of links matter too

So, while editorial links are a great foundation for your link building strategy, don’t forget about the other types of links that can be just as valuable. Directory links, for example, can be valuable in helping your site to rank higher in search engine results pages. Social media links can also help to increase traffic to your site. I you participate in any forums or social networking sites, you should have accounts with those sites which will create a link back to your site. Try not to spam these sites though, as this can actually do more harm than good when it comes to ranking well with the search engines.

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In conclusion, think like Google

Google values editorial links as they are earned by providing high-quality content that other websites want to link to. A strong link building strategy should, therefore, start with creating great content. Once you have that, focus on getting your content in front of the right people and earning those all-important editorial links.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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