INCREASE YOUR SALES WITH ECOMMERCE SEO

Are you not happy with your online presence? With our ecommerce SEO services and experienced team of experts, your website will rank higher in search results. Be more visible, drive potential customers to your online store and stay ahead of the competition.

iCEA Group International offers SEO for retailers who want to remain competitive. Take advantage of knowledge and experience of our SEO specialists and expand the total market reach of your products. Just remember: only effective SEO strategy and quality content will get you to the top of Google.

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Who has trusted us:
PZU
Marilyn
Viessmann
Botland
Promag
Lech Poznań
Orange
Hilding
Bielenda

ECOMMERCE SEO

MEDIUM

Unique content created by us each quarter:

PREMIUM

Unique content created by us each quarter:

ENTERPRISE

Unique content created by us each quarter:

50,000 characters

100,000 characters

150,000 characters

Price: $1500/month

Price: $2300/month

Price: $3100/month

Initial actions included

Yes

Yes

Yes

Number of keywords

No-limit

No-limit

No-limit

Onsite optimization

28

56

83

Number of characters in the content of the quarterly

50,000

100,000

150,000

Global technical optimization

Yes

Yes

Yes

Connection and configuration of analytical tools

Yes

Yes

Yes

Voice search optimization

No

Yes

Yes

UX audit

No

No

Yes

Server logs analysis

No

No

Yes

Choosing an individual team of Copywriters

Sending a brief

Yes

Yes

Yes

Copy selection

Yes

Yes

Yes

Sample texts to the client

Yes

Yes

Yes

Verification of texts by the client

Yes

Yes

Yes

Keyword research

Core

Yes

Yes

Yes

Quick win

Yes

Yes

Yes

Analytical tools

GA installation

Yes

Yes

Yes

GA configuration

Yes

Yes

Yes

Enhanced ecommerce GA configuration

Yes

Yes

Yes

GCS installation

Yes

Yes

Yes

GSC configuration

Yes

Yes

Yes

Hotjar optional

Yes

Yes

Yes

Server logs

Yes

Yes

Yes

Website audit

Setting redirection

Yes

Yes

Yes

Elimination problems with slash

Yes

Yes

Yes

Server logs

Yes

Yes

Yes

Disable redirect wildcard

Yes

Yes

Yes

Twin sites indexing

Yes

Yes

Yes

Removal of internal duplicates

Yes

Yes

Yes

Unique meta titles

Yes

Yes

Yes

Canonicals optimization

Yes

Yes

Yes

Checking robots.txt

Yes

Yes

Yes

Optimization of the header structure

Yes

Yes

Yes

Logo optimization

Yes

Yes

Yes

404 error return 404 header

Yes

Yes

Yes

Internal linking optimization

Yes

Yes

Yes

Microdata configuration

Yes

Yes

Yes

Setting unique H1

Yes

Yes

Yes

Backlinks analysis

Broken link analysis

Yes

Yes

Yes

Historical analysis

Yes

Yes

Yes

Quality of links

Yes

Yes

Yes

Anchor analysis

Yes

Yes

Yes

Comparison with competition

Yes

Yes

Yes

Historical activities of the competition

Yes

Yes

Yes

Disavov

Yes

Yes

Yes

Strategy

Preparing a 3q strategy

Yes

Yes

Yes

Meeting with the client

Yes

Yes

Yes

Making corrections to strategies

Yes

Yes

Yes

Acceptance of the strategy

Yes

Yes

Yes

Setting business targets

Yes

Yes

Yes

Allocating milestones

Yes

Yes

Yes

Assigning tasks to be performed

Yes

Yes

Yes

On-site content

Meta title

Yes

Yes

Yes

Meta description

Yes

Yes

Yes

Hx headers

Yes

Yes

Yes

Category descriptions

Yes

Yes

Yes

Product description

Yes

Yes

Yes

Blog entries

Yes

Yes

Yes

Guidelines for creating blog content

Yes

Yes

Yes

Linkbuilding

How to pages

Yes

Yes

Yes

Content marketing

Yes

Yes

Yes

Nap

Yes

Yes

Yes

Word of mouth

Yes

Yes

Yes

Sitewide links

Yes

Yes

Yes

Technical manual optimization

Regular page crawl

Yes

Yes

Yes

Fix bugs after crawl

Yes

Yes

Yes

Responding to algorithm updates

Yes

Yes

Yes

PSI

Yes

Yes

Yes

Answer box optimization

Yes

Yes

Yes

Voice search optimization

No

Yes

Yes

UX and UI audit

No

Yes

Yes

Crawl

Canonical

Yes

Yes

Yes

404 redirects

Yes

Yes

Yes

301 redirects

Yes

Yes

Yes

302 redirects

Yes

Yes

Yes

Apparent 404

Yes

Yes

Yes

Duplicate title

Yes

Yes

Yes

H1 duplication

Yes

Yes

Yes

Structured data

Yes

Yes

Yes

Internal linkink

Yes

Yes

Yes

Sitemap optimization

Yes

Yes

Yes

Competition analysis

Keywords

Yes

Yes

Yes

Content

Yes

Yes

Yes

Seo solutions

Yes

Yes

Yes

Competition analysis linkbuilding

Yes

Yes

Yes

Reporting

Top 10 rank

Yes

Yes

Yes

Top 50 rank

Yes

Yes

Yes

Number of clicks

Yes

Yes

Yes

Number of views

Yes

Yes

Yes

Share of organic traffic in total traffic

Yes

Yes

Yes

List of subpages with the highest organic traffic

Yes

Yes

Yes

The most popular phrases on the website and their tagets

Yes

Yes

Yes

Largest increases in position

Yes

Yes

Yes

Traffic acquisition channels

Yes

Yes

Yes

Sales channels

Yes

Yes

Yes

Devices used by users

Yes

Yes

Yes

Customer profile

Yes

Yes

Yes

Rate conversion for customer groups

Yes

Yes

Yes

Returning users

Yes

Yes

Yes

The most popular shopping days

Yes

Yes

Yes

Consultation

No

No

Yes

Amount of content produced

Yes

Yes

Yes

External link report

Yes

Yes

Yes

Actions on the website

Yes

Yes

Yes

SEE MORE
What is SEO?

There is no single universal definition of SEO. In general, positioning is a set of many activities aimed at improving the visibility of a site on the Internet. These activities include repairing technical errors, improving the site’s legibility, internal and external linking or proper content formatting. Every detail matters. In the case of Google algorithms, even the quality of posted texts play a major role! The search engine prefers substantive and attractive content for the reader.

What is SEO?
Why is SEO important?

The better your website is optimized, the more trust search engines place in it. A trusted website appears more often on the first pages of Google results, thanks to which Internet users can find it more easily. It is estimated that the page that shows up first after entering the given phrase, procures 31.7% of the total amount of clicks!

Search engine optimization generates an increase in organic traffic, which is the most valuable kind of traffic. Visits to a properly positioned website are not random – we receive conscious users looking for specific products or information.

How long do you have to wait for the positioning effects?

Unfortunately, like the previous question about the definition of SEO, there is no single, commonly accepted answer. It all depends on the industry in which you operate and the degree of competition. In some cases, the first effects of positioning will be noticeable after just a few weeks, in others – it may even take a few months. However, it is worth equipping yourself with patience.

How long do you have to wait for the positioning effects?
Why should you trust us?

There is an abundance of companies offering SEO services, however no other agency in the country has an equally extensive human resource base. iCEA Group International employs more than three hundred experts in various fields. Our team includes: experienced positioners, programmers, UX specialists, graphic designers, copywriters, journalists and editors. The vast human resources’ potential allows us to tailor our services to the individual needs of every client.

It is worth noting that iCEA Group International is the first agency in Poland to offer the SEO360 service, a package providing Internet marketing services with an unprecedented complexity. We support our customers from the ecommerce sector at every stage of their online store operation – starting from the design, through the implementation of online payments and product launches, to the promotion and generation of sales.

WHY iCEA GROUP INTERNATIONAL?

With pleasure and confidence, we recommend iCEA Sp. z o.o. as a trustworthy business partner. This company has been very successful in positioning our website. We confirm their reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their extensive knowledge of the field, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Neness

Sneaker Peeker has been cooperating with iCEA Sp.z.o.o. since 2019. The cooperation involves website positioning and Google Ads campaigns for the fashion industry (shoe store) in Europe.

We are pleased to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been successfully positioning our website and running Google Ads campaigns. We declare the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Sneaker Peeker

We are happy and convinced to recommend iCEA Sp. z o.o. as a trustworthy business partner. The company has been very successful in positioning our website. We certify the reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Their knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

SAM-BUD-ROL

Plusgum Łukasz Pyrc has been cooperating with iCEA Sp. z o.o since 2014. The cooperation concerns website positioning and implementation of Google Ads campaigns for the automotive industry in Poland.

With pleasure and conviction we recommend iCEA Sp. z o.o. as a trustworthy Business Partner. The company has been successfully positioning our website and running Google Ads campaigns. We certify the reliability, high competence and professionalism of the company in the field of SEO audits, Google Ads and the positioning itself and running the campaign. Knowledge of things, great contact, and extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Plusgum

KARTES, MONIKA SAFERNA has been cooperating with iCEA since 2019. The cooperation revolved around website positioning for the fashion and accessories industry in Poland.

We recommend iCEA Sp. z o.o. with great pleasure and belief as a trustworthy Business Partner. This company has been very successful in positioning our website. We declare reliability, high competence and professionalism of the company in the field of SEO audits and positioning itself. Knowledge of things, great contact, as well as extreme transparency in contracts and mutual communication make us use the services of iCEA. For these reasons we recommend the high quality services provided by iCEA Sp. z.o.o.

Hair Lux

    NEED real SEO?
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    What is e – commerce SEO?

    What is e – commerce SEO?

    The goal of eCommerce SEO is to cause your online store to appear more prominently in search engine results (SERPs) when people conduct product searches. By ranking as high as possible, you will increase your website traffic. Even though paid search can lead to traffic, SEO is much cheaper.

    Rozwiń

    Moreover, ad blocking and ad blindness can undermine paid search’s effectiveness, so you should still optimize for search. It means optimizing your product descriptions, headlines, metadata, internal links, and navigation for search engines. Each product you offer should have a page that is optimized for search. Opting for eCommerce SEO services makes the promotion much easier.

    SEO For Ecommerce: Why It Matters

    Google offers many options, tips, comparisons, and other information to help consumers make an informed decision when they’re searching for a product or service.
    You lose the opportunity to connect with qualified and interested eCommerce customers when your website doesn’t appear in SERPs. You might have products on the web, but are they found?

    This is where eCommerce SEO comes in. It allows you to reach your target audience without advertising. After you have people on your site, you can delight them with your high-quality products, captivating copy, and enticing calls to action.
    SEO for eCommerce addresses the first barrier to acquiring new customers: driving traffic to your site. By optimizing your website only for people, you damage your business.

    A Step-by-Step Guide to Develop a Successful eCommerce SEO Strategy

    When you already have a large website filled with a lot of products, Ecommerce SEO might seem daunting. Yes, it might take time, but the process can be sped up using a smart strategy.

    Identify which of your site’s pages has the most traffic, and optimize those first. Also, if you want people to focus on one product, do so first.

    Creating a workflow: When it comes to SEO, there are lots of specific requirements you need to meet. This includes choosing keywords, adding metadata, naming your image correctly, adding alternate attributes to images, and incorporating related keywords.

    Identify ways to make your SEO strategy better by studying your top competitors’ websites and their SEO efforts. Compare them with yours. An eCommerce SEO agency is great support.

    Follow up with CRO: Conversion rate optimization (CRO) should, and will, follow SEO.

    Having a solid Ecommerce SEO strategy requires following this checklist

    Let’s look at the best eCommerce SEO tips for sites that lack in this area. Checking off your list will make your eCommerce SEO strategy more effective, and if you want more people to see your products, you need a strong SEO strategy.

    Keywords Should Be Used Correctly

    While keywords still matter, you don’t want to pile on the keywords in your product title and description. However, they need to appear in the copy.

    Use your primary keyword in your product’s title, description, meta description, alternative attributes, and subheads. The context of your page will be better understood by Google. SEO for eCommerce websites
    Is very significant.

    Obtain the volume, cost-per-click, and intent of keywords searched

    Make sure you do some research before using a keyword: always check the search volume (keyword search volume), the cost per click (CPC), and what people are looking for when they use the keyword. Choose an eCommerce SEO company for your organization.

    Compute your competitors’ strengths and weaknesses

    For those who are unsure of how to begin on-site optimization for their eCommerce sites, their competitors make a great starting point. Larger companies, in particular, have probably already put in significant time and effort to optimize their websites, so you can learn some of their secrets.
    Those are the keywords you need to focus on. In particular, you should look at their homepages and top product pages for their keywords. Research doesn’t stop with keywords. Look at your competitors’ landing pages to see how they use the keywords you selected.

    Optimize your homepage for search engines

    Although optimizing the homepage of your website is certainly one of the top pages you should focus on, it should not be the only one. An eCommerce SEO audit is helpful.

    Simplification of your website architecture

    When adding products and categories to your store, keep in mind that the site architecture is crucial for search engine optimization. In addition, you should maintain a distinct hierarchy of navigation, with your homepage on top, followed by categories, and then specific products. It is important to structure your internal linking structure so that it is easy for search engine bots to discover your pages and products on your website.

    For search engines and visitors, the rule of thumb is that they should be able to access everything on your website within three clicks. Visitors should only have to click three times to reach any product on the website.

    Ecommerce SEO - definition

    Ecommerce SEO - definition

    Which startup or small business does not want to be recognized by more and more people? Every person who dares to start a business wants to learn tricks that can help in getting more audience and thus have better sales. In this era of the internet, the work of a sales strategist is a work of art, but sometimes start-ups and small businesses cannot afford to employ a professional for the sole purpose of marketing and making sales strategies. This is why the concept of eCommerce SEO is getting more and more accustomed to people. People with small businesses are preferring to pay an agency to optimize their website in a way that they can gather more and more traffic and thus improve sales. But to use SEO for eCommerce, people also need to understand what the concept behind it is and how it can help people get more audience and have better sales.

    Rozwiń

    As per the experts, Search Engine Optimization, better known as SEO, is a way of creating a website or making changes to the existing one in such a way that the headlines, descriptions, product details, and every other thing related to the business on that website gets listed higher up in search results related to it. It is seen that search engines make use of bot crawlers that store all the websites and their data like it is a library. Whenever a person searches for anything, these bots go through this library and provide the most relatable, accessible, and most preferred websites as the results. Ecommerce SEO services work to improve the chances of your website appearing first in the search results and thus getting more traffic. Any eCommerce SEO agency tries to optimize the website by adding the keywords that are most searched on the internet about a product. It is not only dependent on the keywords to do the job, so the eCommerce SEO best practices involve smooth functioning of the website, designated pages for different services, and proper description of the products. Along with this, there is a need for proper orientation and modeling of the usually static pages like the home page, FAQ page, etc. A fast and smoothly operating website increases the chances of getting the customers used to them and thus increases the user base.

    Uses

    Ecommerce SEO audits the whole internet with the use of designated tools to find out the most relatable and searched-for keywords for the business that the clients have. Uses of eCommerce SEO involve getting a larger user base for the website, adding loyal customers to the brand, improving brand image, and thus promoting the business of the client.

    Useful eCommerce SEO strategies

    • The first thing to keep in mind is to make use of the right keywords for the website. Every kind of data on the internet has some right keywords that are most used and frequently preferred locally and internationally. Keeping the local audience in mind, adding the right keywords subtly into the headline and description of the products and services can provide a better audience to the site.
    • Every business has some competition in the market and keeping an eye on the competitor is one of the most important steps for getting better traffic for the website. Sometimes taking a clue from the bigger brands in the field can also prove to be beneficial.
    • A good eCommerce SEO company also keeps in mind that the site structure needs to be simple and user-friendly.

    There are some other strategies that can be used by SEO for eCommerce to draw more attention to the business. As businesses are going on the internet, even the digital marketing agencies have gone online and started their websites. People can check out the best SEO for eCommerce websites on the internet and buy the services to get a properly optimized website and improve the business performance.

    How to do SEO for an eCommerce website?

    While SEO is important for all types of websites, it is particularly significant for eCommerce sites, as people often search for their desired products on search engines rather than the specific e-commerce platform. As a result, you can benefit from ranking your e-commerce website at the top of the search engines’ results so that it becomes visible to the audience in your niche before your competitors’ sites, and can drive more traffic and conversions.

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    1. Keywords that are relevant and optimized: With SEO for eCommerce, keywords have become a major player, so you must be attentive and watchful when choosing keywords for your platform. The keywords for which you decide must be highly relevant to your products. It is influential to evaluate a keyword’s search volume and cost per click, as well as the purpose and intent of the users, before using it on your product or category pages.
    2. As well, you can analyze your competitors’ websites to get keyword ideas. Also, long-tail keywords are usually more relevant to the intent of the searcher and increase conversion rates. If you sell men’s wear products, for example, then you might use keywords like – red cotton t-shirt for boys, blue round-neck men’s shirt, etc. To select suitable and optimized keywords for your site, you can use various keyword research tools available. An eCommerce SEO agency is best for better results.

    3. Create an easy-to-navigate site architecture: The Ecommerce site architecture refers to how your site is navigated, as well as how your site consists of the category and product pages. Both the users and the search engines should have easy access to your site and its categories. When planning the site architecture, you must always keep in mind one important rule: Each product page must require no more than three (or fewer) clicks from the home page. Ecommerce SEO services should have opted.
    4. Emphasize on-page SEO: For a website to rank well on search engine result pages, on-page SEO has always been the most indispensable part. SEO for eCommerce websites will make the promotion of content much more valuable.
      With On-Page SEO, we are generally talking about optimizing the product and category pages to boost rankings and increase traffic and conversions for a website. An eCommerce site, however, uses a similar On-Page SEO technique to any other website, but there are also some additional approaches to keep in mind when doing so. Some of the most crucial On-Page SEO techniques for an eCommerce site are as follows:

      • Make sure your meta title and description are optimized.
      • ou should create URLs that are short and keyword-rich.
      • Indicate the main and long-tail keywords in product descriptions.
      • Mark up your website with Schema Markup.
      • Among other things, link internally.

      To achieve better results, you can use high-quality images or other infographics that are authentic, relevant, and relevant.

      Additionally, when you do On-page SEO for your Commerce site, make sure you take into consideration both the user experience and the ranking on the search engines, since an enjoyable user experience will ensure that your audience will return to your site.

    5. Every product should have its description: eCommerce SEO seems to overlook this aspect due to numerous similar products available on an e-commerce platform. Therefore, it is difficult to write unique descriptions for each product.
      The same descriptions have the negative impact of duplicate content, which decreases your SEO and traffic as a result. And so it is extremely important to craft descriptions for each product that are unique and compelling. The eCommerce SEO company will be best for making things easy.
    6. Enhance the speed at which the site loads: You boot up your smartphone or laptop and go online shopping. You want to buy a wristwatch, so you type the appropriate keywords into the search engine. As soon as you open the first e-commerce site in SERPs, it loads and navigates more than adequately. That would be the turning point. It doesn’t matter whether you have quality products, valuable services, or other standard features, a slow loading site will cost you a lot of customers. Ecommerce SEO strategies make the features more enhanced.

      In addition to the viewpoint of the user, the search engine further indicates that site speed is part of their algorithm, so the faster your site will load, the better rank it will get in the search results. High-resolution images are the major reason why eCommerce sites take a long time to load. Since e-commerce platforms rely so heavily on images, it is advised not to compromise on the quality of the images. It is therefore possible to optimize images and reduce their file sizes without compromising their quality.

    7. Building high-quality backlinks: E-commerce SEO has always been considered as one of the most effective and worthwhile SEO practices, as if your platform is recommended on some authentic websites, this can generate a huge amount of traffic for it. If you want your site to be penalized for spammy or irrelevant links, make sure the third-party resource is authentic and the link to it is related to your niche.
    8. Your e-commerce website can be back-linked in numerous ways, including through infographics on social media platforms, directory submissions, answering questions on Q/A sites, and others. It is best to get high-quality backlinks by Guest Blogging since it is the most preferred strategy by the search engines. You can simply post blogs that are related to your niche, while making sure the content you write should be enticing to readers. An eCommerce SEO audit is beneficial.

      You can also get backlinks by keeping an eye out for expired resources in your niche. You need to identify these websites and reach out to the person with an offer to link to their site.

    9. Site security should be maintained: Since an e-commerce platform holds the data of millions of users and a significant amount of transactions is carried out on the platform every day, maintaining website security becomes the most important thing.
      Furthermore, users also become more cautious due to the rapid rise of cyberattacks on e-commerce platforms such as leaked financial credentials, account hacking, etc. Users require more secure websites. Additionally, as your site is ranked on SERPs, the search engine considers the security level.
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