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Domains and SEO – does a website name matter for Google ranking?

9 minutes of reading
Domains and SEO – does a website name matter for Google ranking?
Category SEO

One of the most significant decisions you’ll have to make when beginning a new website is deciding on a domain name. SEO strategists have invented various strategies to help get higher results on search engines for many years, and domain names are thought to play a role in the SEO game.

Google discovered that authoritative websites required more than simply a fantastic domain name to be successful. Many additional characteristics, such as referring sites and reputable information, were factored into the algorithm. The importance of site content is evident on the results page. Previously, Google would display the results and highlight the terms in the title tag, which frequently contained the domain. Keywords in the search query are now bolded inside the schema markup or piece of content from the site when running a search for buying a computer.


Do domain names affect SEO? Which domain names to avoid?

It certainly does. Even if we simply consider the domain name, it is indisputable that you want visitors to know your brand, your business, or the purpose of your website. An SEO-optimized domain name tells consumers what the website is about, does domain affect seo, what products and services it offers, and so on. In this situation, the domain stands out more in the sea of search result listings, making it more likely to be clicked. Domain names do influence SEO. A good domain name may help you target your audience and improve your search engine ranking. But it’s not just about keywords. While Google has verified that domain names no longer play a role in search engine results, the correct domain name can bring the following benefits:

  • Excessive click-through rates
  • Perceptions of authority and trust
  • Competitive Advantage Over Competitors
  • Increased Branding Potential
  • Search Engine Rankings Can Be Affected By Positive User Behavior.

Your domain name must not be chosen just for SEO purposes; instead, it should reflect what your website has to offer. It is good SEO if your domain name correctly matches your website and brand. Here are some of our best domain name suggestions:

  • Make use of your brand name
  • Think about keywords that are both relevant and on-bran
  • Domains with exact matches should be avoided.
  • Only use original TLDs.
  • Stay away from ambiguity.
  • Select an easy-to-remember domain name
  • Be succinct and straight to the point.
  • Do not use hyphens

You should choose a domain name that is unique to your brand and company. You used to automatically score well if you created an exact-match domain name for your desired keywords. However, because Google’s algorithm has evolved, having an exact match domain name now does not guarantee that your site will rank first.

You need to be sending the appropriate signals if you want to obtain the most value out of your domain name. You must establish an SEO-friendly domain without giving off a spammy vibe. Concentrate on your brand, your company services, and select a domain name that will entice visitors to learn more about your website.

Influence of your domain on your SEO and search rankings.

Your domain may affect your SEO and search rankings in two ways:

Domains for branding

Your domain name should reflect your company’s image. This is how consumers will locate, remember, share, and recognize your company on the internet. Typically, you should pick a domain name and a business name simultaneously. To put it another way, if you already have a business name, you should also utilize it as your domain name. Branding is the essential aspect of an SEO-friendly domain name.

Users like brands, therefore Google likes them. Users are more inclined to click on, read, share, and link to a website that has a solid online brand. The more people remember your brand, the more likely they are to return, improving your website’s credibility and trust value – the ultimate result: good branding that will help your website achieve higher Google ranks.

Your brand name would make sense as a domain name if:

  • Your brand name is already well-known and well-known.
  • You’ve already begun promoting your business and raising awareness about it.
  • Your name is your brand (such as YourName.com)
  • Your company has a distinct identity.
  • You want your website to appear high in search engine results for your company’s name.

Domain Keywords

Keyword domains, such as buycarinsurance.com, include keywords. The corporate name is commonly used in branded domain names, which do not contain keywords. Using keyword domains gave a quick and straightforward approach to rank well on Google search when SEO first made the news. That isn’t the case now. Keyword and branded domains are rated in the same way by Google’s algorithm. It’s risky to pick a keyword-rich domain name since Google identifies spam names like exact match domains.

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Exact Match Domains: What Are They?

Any domain that exactly matches the target word for word is known as an exact match domain (EMD). Carinsurance.com, for example, is an EMD for the search phrase “auto insurance.” On the other hand, partial keyword domain names only comprise a portion of the term you target. For the term “search engine optimization,” Searchenginewatch.com is a partial match domain. Exact match domain names have bad notoriety for spamming and producing low-quality websites. This makes it a good idea not to use them. An exact match domain name might be an SEO-friendly domain name in some instances. Hotels.com is an example. Unfortunately, the most exact match domain names are already taken for short terms.

Are all characters usable in the domain name?

Label and TLD are the two pieces that makeup domain names. The label and the TLD would be.com. The strings of text that follow the label are known as top-level domains or extensions.

A domain name is a string of letters and numbers that can be up to 63 characters long, except the four characters that identify the domain extension, such as.com,.net,.org, and others.

The hyphen (-) is the only character used in a legal domain name, but it cannot begin or finish with it, nor can it contain consecutive hyphens. Underscores (_), exclamation marks (!), and asterisks (*) are not permitted.

What about the extensions of domain names?

Search engine ranking is not affected by the domain extension. The sole exceptions are country-code top-level domains, such as.us,.ca, and.uk. These domain extensions will significantly impact your website’s position in local searches. For example, if your website has an a.ca domain extension and your users are looking for it in a Canadian city, it will be given a better ranking.

However, while domain extensions have little to no meaning, they have a psychological impact that cannot be overlooked. Most users are familiar with the domains.com,.net, and.org. These domain extensions are perceived to be more trustworthy and reliable than other extensions.

Characteristics of a Good Domain Name

The success of your company website is built on the foundation of domain names. They are the entire web network’s real estate. Learn how to choose an optimal domain name by looking at the factors listed below.

Users that arrive at your website from organic links or search engines will not notice the URL and will instead focus on the name. And it’s likely that the next time they want to visit your site, they’ll type its name followed by a.com.

Keeping it short and easy

Short and easy-to-remember domain names are preferable. Many internet visitors do not create bookmarks and instead rely on their memory to recall the names of their favorite sites. They enter their addresses anytime they wish to pay them a visit. It will not be difficult for people to remember the names if they are short and simple.

Easy to Spell

Use all of the legal domain name characters to build a distinctive and easy-to-spell name for your website. In order for people to be able to input it without making mistakes.

Extension of a domain name

How to register a domain? Many organizations choose to register an a.org domain, whereas businesses in certain geographic locations prefer to register a local domain, such as.it,.cn,.co.uk, and so on. Aside from them, a generic.com domain is the best option. This is the most simple expansion, and it has become so popular that it has become ingrained in the thoughts of visitors.


To offer visitors a notion of what the site is about, the domain name should be descriptive. Users use search engines to find the links, but they click on the ones that appeal to them.


It’s brandable thanks to a unique mix of legal domain name characters. The domain name gains an attractive impact by having a pleasant sound.

The domain name should be so nice that it makes a favorable first impression on visitors because it is the first thing they see before even visiting your website. Make an eye-catching and successful brand name that people will remember.

Advantages of Owning a Domain

Although having your own domain is not required for every business, there are advantages to doing so. Establishes a company’s identity. Provides an easy way for users to locate you quickly. It gives you more search engine visibility. Improved Branding. Protect your ideas, your identity, and your company. Improved SEO Positioning.


It takes a lot more than just adding relevant keywords to create an SEO-friendly domain name SEO. Keep in mind that your domain name is only one component of a successful website; it cannot be relied upon entirely to rank in search engines. Focusing on user-friendly branding while creating a domain name that will help SEO efforts is important. While establishing your domain name, whether or not users engage with your domain should be your major focus. The days of relying on an exact-match domain to rank well in search engines are long gone. It takes a lot more than a well-thought-out domain name to rank well in relevant search phrases — a well-thought-out domain name is just one tiny component of a high-quality website.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

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