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Does UX affect the lead generation process?

6 minutes of reading
Does UX affect the lead generation process?
Category SEO

User experience plays an important role in conversion rate optimization, but what about lead generation? Is it possible to drive leads through UX and make your site function better with UX in mind? The answer may surprise you, but before we jump into that, let’s discuss some background on lead generation and UX first.


Your key to success: user experience

User experience has become one of the most important aspects of marketing and sales. User experience design is the process of designing products and services with a focus on how they will interact with their users. The goal is to develop an interface that is easy, intuitive, and engaging for the people who use it. It impacts the way your company looks and feels, it also affects what type of company culture you have. And this culture can influence whether or not potential customers want to work with you in some way like generate leads for you.

The first impression of your website

The first impression a website makes on its visitors can be the most important and determining factor in whether or not they convert. The user experience is extremely important, as it can make or break the conversion process. Visitors who are frustrated with navigation, annoyed by pop-ups, or feel like they’re being misled will likely just leave and not return. The design of your site should be crisp and clean so that users don’t have any trouble finding their way around.

How do you measure UX?

The importance of CRO

Conversion Rate Optimization, is the process of improving a website’s conversion rate. It measures aspects such as bounce rates, pages per visit and time on site, in order to optimize your site for a better user experience. UX design plays an important role here because not only does it affect how well users understand your offer but also how much trust they have in you as the business owner. The idea is to design with the end goal in mind. Whether that be converting more visitors or increasing customer loyalty, good design will help you achieve these goals more effectively than ever before.

Why is UX important in lead generation?

In the world of digital marketing, a lead is an individual who has shown some level of interest in your product or service. Leads are often qualified into categories such as warm, hot and cold. The quality of your lead will depend on how much they have interacted with your company and what stage they are at in their purchase journey.

UX design is an important factor in the overall success of your lead generation efforts. If a visitor can’t find what they’re looking for or if the site is frustrating to use, then there’s a high likelihood that person will never come back. At the same time, a well designed site with easy navigation and beautiful imagery can make all the difference. When you create a great user experience for your visitors, they’re more likely to stay on your site and engage with the content you provide.

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Tips to improve user experience in generating leads

In this context, it is worth taking care of a few basic elements.

Smart navigational internal search bar

A smart navigational internal search bar is a great way for users to find what they are looking for on your website. Plus, it is the perfect way for people to get in touch with you and have all the information they need about your business at their fingertips. No one wants to spend hours browsing through pages of content just to find something that may not even exist or be of interest to them. With a smart navigational internal search bar, people can quickly browse through pages until they find what they are looking for. And this will ultimately lead to an increase in engagement, time spent on site and conversion rates.

The role of aesthetic

Aesthetics play a huge role in user experience. Users will be more likely to buy from your site if the layout of the website is aesthetically pleasing. The colors, graphics, and fonts all contribute to how users interact with the site. The aesthetics are also important because they give off an impression of professionalism and credibility. Users should feel confident that they are purchasing something that is high quality when they use your site or app.

Eliminate distractions

Eliminate distractions is one of the most important things you can do. If you’ve ever been on a website where there was a pop up ad, a blinking banner, and maybe even some type of music playing in the background – then you know how frustrating it can be as a visitor. It’s no wonder that people don’t want to stay on those sites for very long.

Real-time communication

Having the ability to communicate in real time and be able to gather feedback in an instant can be a huge advantage for your business. When you’re able to use instant messaging, chatbots, or other methods of communication, you’re able to learn much more about who your potential customers are and what they want. You’ll also be able to ask them questions and get a better idea of what their interests are.

Call to action buttons

A call to action button is an essential component of a successful website. With increased competition, your site needs to show potential customers what you want them to do next. This is where the call-to-action buttons come in. They can be used as hyperlinks or buttons and they’re very valuable tools for getting your visitors to take action. The color, size, placement and wording of these buttons can all make a difference in the success of your site.

Leverage user-generated content

User-generated content is essential for a good user experience. If people are not happy with the product, they will share their dissatisfaction on social media. In order to avoid this and generate more leads, you need to provide a satisfying experience.

Mobile devices

In today’s mobile world, the key is to create a website that is responsive and easy for users on any device. Visitors should be able to explore your site as if they were sitting at their desk or on their couch. They want to be able to look around, click and scroll down. 40% of all internet searches are now conducted from mobile devices so you need to make sure your website loads quickly on smartphones too.

Experience is everything

In the e-commerce industry, UX accounts for most of the success, but other sites – blogs, corporate sites – can also benefit from it. They even should. There are many aspects that affect lead generation, however, the experience a user has on your site may have the largest impact. For this reason, it is important that you look at your website from a user’s point of view and make sure they are able to find what they need quickly and easily.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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