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Do links from Wikipedia affect SEO?

Wiktoria Czerw
Content Editor
3 minutes of reading
Do links from Wikipedia affect SEO?
Category SEO

Are you interested in finding out if links from Wikipedia can positively affect your search engine optimization? If so, you’ve come to the right place! In this blog post, we’ll discuss the potential impacts of getting links from Wikipedia and how you can use them to improve your SEO. We’ll also explore other methods that can help you achieve better rankings and visibility in search engine results. So read on to find out more about the power of Wikipedia links and how they can help you improve your SEO!


Google's stance on Wikipedia

Google has had a long-standing relationship with Wikipedia, and they continue to regard the encyclopedia as a trusted source of knowledge and information. While Google doesn’t officially endorse Wikipedia as a source for SEO purposes, it acknowledges its content’s validity.

Google assumes that any links from Wikipedia should be considered natural, organic, and legitimate. This means that if you include a link to your website from a Wikipedia page, it won’t be considered spammy or manipulative. However, Google also suggests that you only link to relevant pages on your website that provide additional useful information or context to the Wikipedia entry. Any links which are deemed irrelevant or promotional in nature can be removed by Wikipedia editors and could lead to your website being penalized by Google.

Links from Wikipedia can be a great way to boost your SEO. Links from Wikipedia can not only help you get more visibility in search engines, but they can also help to increase the trustworthiness and credibility of your website.

When a website is linked to by a reliable and trusted source such as Wikipedia, it can greatly improve the reputation of that site. This means that people are more likely to view and visit the website, which will increase traffic and potentially more conversions.

Another benefit of having links from Wikipedia is that they are usually seen as “natural” links. This means that they are seen as being naturally acquired rather than artificially created. This can be beneficial for SEO because Google often rewards sites with natural backlinks over those that have been created through link schemes or other unnatural methods.

In addition, Wikipedia links often have a good click-through rate (CTR). CTR is the percentage of people who click on a link after seeing it on the search engine results page. A high CTR indicates that the link is useful to users and, therefore, likely to provide a better user experience and a higher ranking in the SERPs.

Ultimately, links from Wikipedia can be very beneficial to your SEO efforts. They can help to increase your rankings, build trust and credibility, and boost your click-through rate. However, it is important to remember that these links should be acquired organically and should never be bought or traded.

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Getting links from Wikipedia can be a great way to boost your SEO and help you climb the rankings. However, it is important to understand the rules and regulations around link building on Wikipedia to avoid penalties.

First, you will need to make sure that you are eligible for link building on Wikipedia. This means that the page you are linking to must be relevant to the content of the page you are linking from and must have reliable, verifiable sources. Additionally, Wikipedia requires that there be no self-promotion or advertising when placing a link, so it is essential to be mindful of this when selecting which links to include.

Once you have selected your link, you will need to create a citation for it. This should include a brief description of the website and its URL and access date. It is also significant to provide reliable sources for the information that you are linking to.

After creating your citation, you will need to add the link to the Wikipedia page. To do this, you can use the ‘External Links’ section at the bottom of the page. Be sure to follow the guidelines provided by Wikipedia when adding your link; these guidelines include things such as not including more than one link per website and not adding links that could be considered advertising or promotional in nature.

Finally, once you have added your link to the page, you will need to ensure that it is up-to-date and accurate. This includes checking that the link still works and that the information it provides is still relevant. Additionally, if any new information is available that could be included in your citation, you should update it accordingly.

Following these steps will help ensure that your links from Wikipedia are both helpful and relevant for your SEO efforts. As long as you adhere to all of the guidelines provided by Wikipedia and ensure that the links you are adding are of high quality, your SEO efforts should benefit from having links from Wikipedia.

You can use Wikipedia for link building, but it is crucial to realize there are potential risks. The biggest risk is the potential to be penalized by Google if you’re not careful. This can happen when links are too blatant or too numerous, which can be viewed as link manipulation. It’s also possible for pages to be removed from Wikipedia if they are deemed inappropriate or off-topic. Additionally, you could face backlash from other editors on the website if your edits or pages are seen as promotional.

To minimize these risks, it’s best to use Wikipedia as a source of valuable information rather than simply trying to use it for link-building purposes. Try to create well-researched and detailed pages that provide helpful information for readers. Don’t be overly promotional with your content or try to manipulate the link structure in any way. Additionally, make sure to follow all of the site’s guidelines, including rules regarding linking and editing. Doing so can help you avoid any penalties or negative feedback from other editors.


A Wikipedia link is taken into consideration by Google as an authoritative source of information. As such, including Wikipedia links in your website can positively impact your SEO rankings. However, there are certain risks involved when using Wikipedia for link building, including potential penalties for spammy behavior. It is important to use caution when including links from Wikipedia and adhere to the rules and regulations set forth by Google. When done correctly, however, links from Wikipedia can be a great way to boost your SEO rankings and improve your website’s overall visibility.

Wiktoria Czerw
Content Editor

Wiktoria is a language and editorial enthusiast whose passion for content drives her to create unique, SEO-optimized texts. She has always been intrigued by linguistics, and she now applies this passion to her profession by ensuring every sentence is accurate and logical. Wiktoria is known for her precision and timeliness – every detail matters to her, and she strives to perfect the content in every possible way.

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