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Content-based link buidling – the most effective technique

6 minutes of reading
Content-based link buidling – the most effective technique
Category SEO

Link building can be one of the most challenging aspects of business development for small businesses, especially those that are just getting started or are on a limited budget. The world of links, or gaining them from other sites, has dramatically changed in the past few years with Google’s Penguin and Panda updates. These algorithms take into account how many links an individual site has, as well as the quality of those links. There are several strategies that can be used to build your online presence, but one of the most effective is through content-based links.


Introduction to content marketing

Content marketing is a marketing technique that focuses on the creation of content for the purpose of driving traffic to a website, raising awareness about a product or service, and creating shareable content. The goal is to use content to educate and inform potential customers about a business’s products or services. It can be done through email, social media, video posts, white papers, infographics and other formats.

It’s important to create quality content because if it doesn’t resonate with its audience or provide value in some way then it won’t be shared or followed. What is “quality” in content exactly? It is insightful, well researched, and written in a way that appeals to the reader’s interests and needs. What’s more, ut provides practical solutions to readers’ problems. There are many different types of quality content, including infographics, videos, articles and blog posts.

Everything that appears on the website is content. It is about directing the materials towards the recipient – to his needs, desires and interests. Essentially, content marketing relies on SEO and seeks out the right keywords, looks at narrowing the target audience, deciding on the right website structure, getting in those outside links, and developing a strong content marketing strategy in general.

Why is content the king in SEO strategies?

Content marketing is the future of search engine optimization. High-quality content ensures website traffic, creates a community of loyal recipients, supports you in your authority building strategy, generates leads and, consequently, increases your visibility on Google. But how can we establish quality links that will make our site rank higher?

Link building is a process of acquiring links from other websites to improve the ranking of your own website in search engines. It is one of the most important factors in search engine optimization. Content and links go hand-in-hand. That’s because when people find value in what you’re sharing, they’ll want to share it with their friends and followers. When that happens, you’ve created links back to your website. And those links are valuable for more than just rankings. They also provide more opportunities for engagement on social media and more eyeballs on your content, which could lead to new leads. But how do you get people to engage with what you’re sharing?

Content based links

Content-based links are a relatively new strategy for link building that has been gaining momentum in the last few years. The idea behind this technique is to generate content that others want to link to, which then links back to your site. It sounds like it would be difficult to come up with content and get people interested in linking back, but it can actually be very simple and easy.


Content-based link building is a technique that only requires you to post content online and wait for it to naturally attract links from other websites. This technique has a much lower risk of getting your site penalized by Google than other techniques, such as participating in link schemes or web directory submissions. It also doesn’t require any additional time and effort on your part, because the links are gained naturally over time. The downside to this type of linking is that it takes a while before these types of links will show up in the search engine results page

What type of content generates results?

Content that generates links should be content that is valuable, authoritative and relevant. Think of the types of content your audience is looking for and create something better than what they would find on Google. The content you produce should be original in its perspective, provide a new perspective or answer an unanswered question in your field. Generating fresh ideas and a fresh voice will help to attract quality links. You can also incorporate lists, infographics or other visuals to make the content more engaging and easily shareable on social media channels.

How to get them?

  • Take care of keywords. The content you create should include keywords, whether they are general, longer phrases, or questions. This will increase the possibility of successful matching with the Internet user’s needs. We create material for search engine robots to use in their matching process.
  • Remember to build. This is because headings greatly affect the overall structure of the text. And please remember the cardinal rule for texts: Start with an introduction, then proceed with exposition, and then end with a conclusion.
  • The length also matters. It’s not really about the quantity, but about the approach to the topic – the text must be satisfactorily informative.
  • There are two very important aspects in this topic: the title tag and meta description. These two aspects greatly affect where the site will appear in searches. They are shown at the top of the search results and urge the reader to check the website out.
  • Don’t forget the share buttons. Users want to easily and quickly share interesting content with just one click.
  • Make sure you have a friendly URL address. You don’t want to send a thousand-character string, just something that is easy to remember.
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In conclusion

It’s not about quantity. It’s about quality. If you’re looking to get more links from other sites, your best bet is to offer them quality content in return. This will help make the link building process a lot easier and more effective. Content-based links are the most effective link building technique because they are a natural and organic way to promote your content. They also help improve your site’s reputation and make it more visible on search engines, which will in turn generate more traffic. The best thing about it is that they’re not spammy and don’t require you to sacrifice the quality of your blog posts or blog posts in general.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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