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Choosing the right SEO agency. How to verify its activities?

6 minutes of reading
Choosing the right SEO agency. How to verify its activities?
Category SEO

The world of search engine optimization can be quite confusing and frustrating, especially if you’re new to the field and just want your website to appear higher in search results when people look for related keywords. This guide on choosing the right SEO agency will help you understand how to verify the agency’s activities, who should do this verification, and the signs that can indicate an company isn’t doing what it says it will do.


What is SEO exactly?

It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a long-term, organic marketing strategy that helps a website earn higher rankings in search engine results over time.

There are many aspects of SEO but there are two main components: on-page optimization and off-page optimization. Off-page optimization includes link building and social media promotion. On-page optimization includes adding content that addresses searcher intent and makes it easy for Google’s bots to crawl your site’s content, establishing proper coding practices for design, URLs, meta tags, etc., as well as understanding how Google ranks websites for different keywords.


SEM is a broader term that includes both SEO and paid marketing efforts. It is a type of digital marketing that helps businesses promote their products and services online through paid ads. By using this strategy, businesses can reach a wider audience and generate more leads.

When you’re looking for an agency to help with your SEM efforts, it’s important to make sure that they are experienced in both SEO and PPC.

What does a professional agency actually do?

First and foremost, a professional agency will conduct an audit of your website to see where it currently stands in terms of search engine optimization. They’ll also take a look at your competitors to see what they’re doing that you’re not. Once they have a good understanding of where things stand, they’ll work with you to set some goals and develop a strategy for reaching those goals.

A professional agency will do an initial analysis of your website to see where it currently ranks for relevant keywords. They will also research your competition to see what they are doing that you are not. Once they have a plan of action, they will start implementing on-page optimization techniques, such as keyword-rich titles and meta descriptions, as well as off-page optimization tactics like link building and social media engagement. You should see an increase in your website’s traffic and rankings within a few months.

From there, it’s all about monitoring their progress as they do their thing. The most important thing to keep in mind when selecting an SEO company is whether or not you feel confident in them based on what they’ve told you and shown you so far. If they can’t answer your questions or show you results from previous clients, then find someone else who can. There are more than enough agencies out there that should be able to provide these things. As long as you choose one with a strong track record, you should be fine.

What to look for when choosing an agency?

You have to make sure that the agency you’re working with is legitimate. There are a lot of scammers out there who will take your money and run, so it’s important to do your research and make sure you’re working with a reputable company.

Once you’ve found a few agencies that look promising, start by looking at their portfolios. This will give you an idea of their past work and whether or not they’re a good fit for your needs. If you can’t find any portfolios on their website, this may be a red flag.

Also ask for references from previous clients, which should provide more insight into what kind of service they offer.

What more, you have to pay attention to the contract, its duration, termination conditions, settlement model, as well as the reporting system.

Can I verify its operation myself? How to do it?

Any decent and reputable SEO agency should have no problem with you verifying its activities. In fact, they should encourage it. The best way to verify an agency’s activities is to request access to their Google Analytics and Search Console accounts. Once you have access, take a look at the traffic coming to your website and see if there are any noticeable changes since the agency started working on your behalf.

How long does it take to see the effects?

The answer to this question depends on a number of factors, including the age of your website, the competitiveness of your industry, and the quality of the agency’s work. Generally speaking, however, you should start seeing results within three to six months. To verify that the agency is actually doing its job, you can check your website’s analytics to see if there has been an uptick in organic traffic. You can also ask the agency for case studies or testimonials from past clients.

What does the amount of costs depend on?

The amount of costs for an SEO agency can depend on a variety of factors, such as the size of your business, the nature of your business, your budget, and what services you need. You’ll also want to consider how much experience the agency has and whether it has a good reputation. It’s important to do your research before choosing an company.

Why is it worth using the help of experts?

There are many reasons why it’s worth using the help of experts when it comes to SEO. For one, they have the experience and knowledge necessary to know what works and what doesn’t. They also keep up with the latest trends and changes in the industry, so you can be sure that your website is always up-to-date. Additionally, they can save you time and energy by doing all the work for you. And lastly, they can help you achieve better results than you could on your own.

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To sum up

If you’re looking for an agency to help with your SEO, be sure to ask around and get recommendations. Once you’ve found a few agencies that look promising, be sure to verify their activities. The best way to do this is by asking for references and case studies. Also, be sure to check out their website and see if they have any awards or testimonials. By taking these steps, you can be sure that you’re choosing the right agency for your needs.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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