Scope of work
The changes we have implemented include things like:
- optimization and expansion of the main menu tree,
- expansion of the subcategory tree with new items,
- adding a tag section,
- correction of H1 – H3 heading and metadata,
- improving the balance of keywords in SEO content,
- significant expansion of internal linking,
- keyword research with product tags / new subcategories in mind
- expansion of the link profile with links obtained from websites on a similar subject.
Each of the implemented changes was aimed at improving the website’s visibility in the search engine and increasing organic traffic. We managed to achieve this goal in 100%
A year full of work and success
The first twelve months of cooperation turned out to be a huge success. Thanks to our actions, the customer’s website recorded an increase in users by 106%, which resulted in an increase in transactions by 92% and a store’s revenue higher by 132%. The website’s visibility in organic search results has improved significantly: the TOP-3 included 260 phrases (previously: 80), while the TOP-10 ceiling reached over 1,200 (previously: 350).
In gaining organic traffic, not only the number of key phrases counts but also their quality. So what if we will be able to position a given phrase since almost no one is looking for it? Therefore, we focused our efforts on several strategic phrases such as “high heels”, searched on average tens of thousands of times a month. The decision turned out to be a bull’s eye – comprehensive and systematic optimization of the entire store allowed us to effectively position highly competitive phrases, which translated into a significant increase in the number of conversions.
Two years later, twice as good
We implemented the most significant changes from the SEO point of view in the first twelve months of cooperation, but this did not mean the end of our work on the client’s store. The next year was mainly marked by further SEO optimization and strengthening the position of the most competitive phrases. During this time, the store recorded further increases in users (by 52%), transactions (by 21%), and revenue (by 36%).
Most importantly: the effects of our activities were noticed and appreciated by the client himself, who asked for a meeting in February this year. During it, on his own initiative, he proposed an almost DOUBLE INCREASE OF THE BUDGET. The situation when a satisfied customer places the same trust in us is always very encouraging for us because it proves a job well done.
Positioning is a process that never ends because the competitors introduce different actions to which you should react. For this reason, we regularly conduct small tests, modifying some elements in key categories and analyzing how these changes affect the position of the page. We are constantly experimenting, being aware of the fact that in our industry there is no room for stagnation, and the results once developed are not eternal.