Spring distributor active growth: Eibach
See how Karol Ciesielski, Senior SEO Specialist, talks about the strategy we have
implemented, due to which we have managed to develop a constant increase in the
visibility of the client’s website, despite the appearance of errors in the Google
Having years of experience in the industry means that our specialists are able to look at the
needs of clients in many dimensions – regardless of their area of activity. Watch the video
where Karol talks about the importance of good cooperation between a development
company and an SEO agency.
Check out the video!
We started our cooperation in May 2020, shortly after the client’s website was modified. Fortunately, he involved a development company that was aware of the importance of close cooperation between IT and an SEO agency for positioning.
At the beginning of the year, the client’s website was completely rebuilt including both changing the platform and refreshing the layout. In the process of changing the site, old URL redirects were implemented. The key aim was to increase e-commerce sales. Before the start of the cooperation, the client was visible on 280 phrases in the TOP10 results, while in the TOP50 he had almost 2,000 of them. Improving the website's visibility is always considered a challenging task, but for us, it was a pleasure.
We focused on the technical optimization of the main categories and products. Our strategy
was to improve the visibility of the customer’s website by developing the content and
rebuilding the product cards. We also executed activities that enabled faster indexing of
subpages. The most important goal regarding the scaling of business in the e-commerce
channel was the development of the website in terms of usability followed by the
implementation of new functions, which will give a boost to the existing sales.
The first changes we suggested were introduced in June, which brought a noticeable
improvement in the visibility of the store in the next month!
It took a whole month to optimize the “Car Catalog” section, while further improvements
were also made to the website. However, at the beginning of August, we were surprised by a
nearly 500% increase in the visibility of the client’s website in the TOP10 search results.
It quickly turned out that this anomaly was caused not so much by our actions but by a glitch
in the Google algorithm. After the error was corrected by Google, the visibility of the
customer’s website recorded the expected decrease, but it was still much higher than before,
which was the result of strategic activities carried out by the team of iCEA Group.
The following months noticed a stable growth of the website’s position in the search engine –
along with a growth in customer satisfaction. In a short period of time, we managed to double
the visibility of the Eibach store. We are currently focusing on creating content that will help
Eibach in staying ahead of the competition.
The coming months will be challenging for us. Our goal is to modernize and implement a
new store template, the mock-ups of which are currently being prepared. Each element must
be refined, tested, and then gradually implemented. In addition to the development team, the
UX department is also involved in the work, which will provide support in adapting the
website to the needs of users and facilitating navigation to make the purchasing process even
more accessible to the customer.