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Case studies in link building strategies

6 minutes of reading
Case studies in link building strategies
Category SEO

When it comes to link building, most of us think of editorial and guest posting as the easiest and most cost-effective ways to build high quality links to your website and drive traffic to your site. While these two strategies are proven link building tactics, case studies are often forgotten in this process but can be incredibly effective when used properly and in conjunction with other strategies. So how important are case studies in link building strategies?


What is a case study?

It is a research method that is typically conducted in the social sciences, in which information about a particular individual or group of individuals (the case) is analyzed and compared to other similar people or groups of people. This type of report typically includes a description of the problem, the solution, and the outcome. The goal is to see if there are any generalizable conclusions that can be drawn from the observed differences.

What is the difference between a research paper and a case study?

Research papers examine a specific topic in detail and typically include both qualitative data and quantitative data. They offer an in-depth understanding of a subject and are often used in the sciences. Case studies, on the other hand, are more general overviews of a particular situation or event. They provide insight into what went right or wrong in order to help you avoid making the same mistakes.

Why are they important?

Case studies are an excellent way to showcase your product, service, or brand. Case studies allow you to demonstrate the benefits of your product, service, or brand and are a great way to generate links from other sites that have similar content. Plus, case studies can be distributed through social media channels in order to amplify the reach of your message and generate even more links.

How can you use case studies to your advantage in e-commerce industry? Case studies are one of the best ways to capture the attention of potential customers and convince them to take your product or service. They help create a sense of urgency and show that you’re not just another company trying to sell something. You want those who visit your site or read your blog post to see that you’re someone they can trust because you’ve been in their shoes at some point. Your case study should be informative, honest, and well-written so that it makes an impact on your reader.

The role of case studies in link building strategies

Case studies are an important tool in link building strategies. They can be used for testimonial purposes, or to highlight a particular product, service or solution. It is crucial to document case studies in order to substantiate claims that you make about your products and services.


Case studies are one of the most effective link building strategies. They provide an opportunity to showcase your company’s expertise and to demonstrate authority on a particular topic. In this way, case studies can be leveraged in multiple ways: they can bring prospects to your site, they can be used as a persuasive tool in sales conversations, and they can be submitted for industry recognition. The first step is identifying which topics would make good case studies.

When do you need a case study article?

In the modern age of marketing, social media and content marketing, case studies have become an essential part of a company’s content marketing strategy. These articles are used to showcase the positive impact a product or service has had on a customer and provide credibility for their claims. They are also fantastic for SEO purposes, providing your site with high-quality backlinks from well-known websites. This is why it is important to consider how to incorporate case studies into your link building strategies.

Things to remember when producing case studies


  • What will be studied in the case study? Explain in the executive summary. Give an overview of the field you are investigating. Summarize the results of your observation in a maximum of two sentences.
  • Make sure you provide background information and the most relevant facts. Separate the issues from the background information.
  • Consider how to break up the sections of the study you want to look at. To support it, explain why something works or why it doesn’t work.
  • Offer practical and workable solutions to what isn’t working and how to improve what’s not doing well. Show why these solutions work with concrete and testable evidence.
  • Finally. Conclude with a brief synopsis of our recommendations and reasoning behind the choices.
  • Don’t forget about recommendations will touch on the strategy you should follow. Determine what about this choice is the most appropriate.
  • Explain how to implement the strategy.
  • Provide all the citations.

Adding contextual links

The key is to add links that will help you rank for keywords that are relevant to your industry, and attract more traffic. An excellent way to do this is by adding contextual links at the bottom of your blog post. You can include a link to a page on your website related to the topic discussed in the case study. You could also link back to a resource or research study that is important to what was covered in the case study. You may even want to consider linking back to another blog post or website related to what you have written about in your case study.

Common mistakes

One of the most common mistakes people make with case study links is they don’t provide enough information in their post. All too often, it’s just a sentence or two about how the company helped them out and that’s it. This really doesn’t help readers understand why the company did a good job and what they were able to do for them.

Some final thoughts

Case studies are an excellent way to show the benefits of your products and services, as well as promote your content. By using case studies in link building strategies you can reach out to potential customers and establish credibility with prospects. They tell a compelling story, and can help you connect with your audience. They also show the reader that you’re a company or person who’s willing to put in the work to get the results.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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