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Brand reputation. How to check it and how to support it?

7 minutes of reading
Brand reputation. How to check it and how to support it?
Category SEO

Digital marketing has evolved dramatically over the past few years, and search engine optimization is one of the most popular aspects of the industry. If you have a product or service that you want to promote, and if you want your customers to find it when they search on Google, Bing, or another platform, then you’ll want to make sure your website performs well in an SEO audit. But how can you do that? What exactly does an audit entail? How can you improve your brand’s reputation through?


Reputation and its importance in digital business world

Reputation management is the process of monitoring and improving the public perception of a company or organization. Reputations are based on customer experiences, and its has largely been shaped by what they can find on search engines. That’s why it’s important for companies to do their best to show up in Google search results.

A good reputation is vital in the digital world. It shows potential customers that you’re a trustworthy company, and it tells current customers that you care about them. In today’s online world, it can be difficult to build a strong reputation by yourself, but if you have the right partner, it becomes much easier.

Your reputation is the image you and others have of you. A person or company that has a good reputation is well-respected and trusted by people in general. This means that when someone is looking for a product or service, they will think about which company they would like to buy from based on the company’s reputation before making a decision. An SEO audit is an evaluation of how search engines are indexing and ranking websites on the internet.

How does Google evaluate your reputation?

With over one billion searches per day, Google is the undisputed king of search engines. It is also the number one place people go when they want information about a product or service. If you are in business, it is important that Google ranks your website highly so people will find you when they search for what you offer. This means that if you have a website, it should be optimized for search engines and for users who come from organic searches. But how do you know if your site is optimized?

Search Quality Raters Guideline

Search Quality Raters Guidelines (SQR) are guidelines that Google’s search quality raters use as a basis for making judgments about the quality of search results. They help determine which pages should rank higher in SERPs and which pages should rank lower. The goal is to provide users with the most relevant, highest-quality content possible, but it can be hard to tell what is high quality and what isn’t. The search engine algorithm looks at many factors when deciding how high or low a page should rank in SERPs, including relevancy, popularity, usefulness and more.

SEO audit

This is a method for improving how well a website ranks in search engines. It is the process of analyzing various aspects of the website, including the site’s content, design, and other factors, to see where improvements can be made. These improvements will often lead to higher rankings in Google and other search engines.

The better the rank, the easier it is for people to find your business when they’re searching on Google or another search engine. The more people who find you through these searches, the more customers you’ll have. The audit does not solve the problems, but evaluates the quality of the website and tells you if it needs improvement and how to do it.

Reputation audit

Reputation audits are a great way to find out where people are talking about your company. They’re also a great way to find out how they feel about you and what they think of the services that you offer. A positive review can really make a difference, but so can negative reviews. You want to know both sides of the story before making any conclusions. The most important thing is to take action if you see something that doesn’t seem right – such as inaccurate information or negative reviews. These steps will help give your company a better reputation online and in person.

What if the reputation is negative?

If you find that the reputation of your company is negative, it might be time to do some heavy lifting. If you can’t turn things around, then it might be time for a rebranding. You might need to start by evaluating what people are saying about you on social media sites. Once you have a clear idea of what they’re saying, try to put together a response strategy. It could include anything from creating new posts and ads that show another side of your company to hiring someone as an online spokesperson who will answer questions and respond in real-time.

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How to create a positive brand reputation and increase brand search volume?

Ranking position

Ranking position refers to how high up on the list a site appears when someone searches for something on Google. A company may want to increase their ranking position because higher ranked sites are more likely to be clicked. The best way to rank higher in Google is by providing excellent content that will convince people who come across it in search engines that you are worth clicking on and viewing.

Search volume

Search volume will tell you how often a search term is being used on Google. If a search term has high search volume, it means there are many people looking for that particular item. This can be a good indication of demand and the need for the product or service.


Checking your traffic numbers can help you determine what content is most popular and what topics your readers are interested in. When you know this information, it becomes easier to develop your online marketing strategy.

Brand mentions

One of the first steps in improving your brand’s reputation is to see if you have any mentions online. If so, you need to evaluate how influential those mentions are, and whether or not they’re positive. To do this, search for your brand name on Google and see what comes up. You can also use social media platforms such as Twitter and Facebook for a more detailed look at what people are saying about you.

References and recommendations

Check your references and recommendations. You may also want to contact your references or recommenders and ask if they would be willing to share a testimonial about you or give a recommendation for you in exchange for one from you.


It is important for your business to maintain a positive reputation, both online and offline. One way you can help protect your business is by checking your reviews and responding appropriately when necessary. By consistently engaging with customers through social media or email, you are able to respond quickly to any negative feedback. You should also review these links periodically because they may have changed without notice.


Building a strong online presence can be difficult and time-consuming. An SEO audit will allow you to see how you are being seen online, and how you can make changes for the better. It is a chance for you to be proactive in managing your company’s reputation by addressing issues before they have time to snowball into something worse.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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