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How to perform an effective image optimization audit?

How to perform an effective image optimization audit?

The world is ruled by images, no matter if we are talking about online or offline. So how to properly optimize them? What does a good image consist of?
What’s your language? JavaScript checklist in technical SEO audit

What’s your language? JavaScript checklist in technical SEO audit

The technical structure of the page and the way it is written have a significant impact on its visibility in the SERP. JavaScript is one of the most popular solutions, but is it perfect?
Why do you need a robots.txt file and how to create one?

Why do you need a robots.txt file and how to create one?

How to manage your website and communicate with Google at the same time? What is robots.txt file and how to use it in website optimization?
Technical SEO audit and Google’s indexing process

Technical SEO audit and Google’s indexing process

Even the best optimization and positioning strategy will not help if the page is not indexed. What does this process look like and what methods can you support it with?
Looking for a crowd. How to improve website traffic?

Looking for a crowd. How to improve website traffic?

Website traffic is the basis of online existence and high ranking position. The greater the traffic, the better the visibility. What is worth knowing about it, how to check and improve it?
Content length. Does the number of characters matter?

Content length. Does the number of characters matter?

Long or short? That is the question. Every author of the text on the web struggles with it. So how do you write to establish a thread of understanding with Google and your audience?
Rich snippets: how to stand out from the competition?

Rich snippets: how to stand out from the competition?

Google offers numerous solutions to improve the visibility of the page in the SERP, but many people forget about them. What are rich snippets and how to use them in your strategy? Be like a bird of paradise and stand out.
When the red light comes on. Warning signs you’re working with a bad SEO agency

When the red light comes on. Warning signs you’re working with a bad SEO agency

Working with an SEO agency may seem like a dream come true. However, sometimes it turns into a waking nightmare. When to run away from scammers?
An investment in the future. When to think about cooperation with an SEO agency?

An investment in the future. When to think about cooperation with an SEO agency?

To hire or not to hire? That is the question. Does every website need SEO optimization? In what cases to use the help of experts? SEO is not black magic, but a difficult art!
Customer service in e-commerce. Who is a modern online customer?

Customer service in e-commerce. Who is a modern online customer?

Models of contemporary online communication with clients. How to improve an e-commerce website? An SEO agency will take care of any problems, but you should know what you need.
Look inside yourself. How to perform on-site optimization for a local website?

Look inside yourself. How to perform on-site optimization for a local website?

Local SEO is a more synthetic version of optimization that targets specific audiences and their location. What should the local provider's website look like?
Not only a trend, but a long-term strategy. How can we build communities with local SEO strategies?

Not only a trend, but a long-term strategy. How can we build communities with local SEO strategies?

Think globally and act locally with a good link building strategy. How local SEO strategies should plan their image on the web? Something different for everyone!
Spell it. How to find keywords when planning strategy for local SEO?

Spell it. How to find keywords when planning strategy for local SEO?

Keywords are the mantra of optimization and positioning. It does not matter if we are talking about international or local strategies. What are keywords? How to find them by running a local business?
Local SEO and ranking factors. How Google sees me?

Local SEO and ranking factors. How Google sees me?

Ranking factors are a great secret of Google and a nuisance for SEO specialists. How are local businesses supposed to fit in all this? How to improve your local SEO strategy to gain search engine favor?
It’s a match! Social media and link building strategy

It’s a match! Social media and link building strategy

Social media - a hen with golden ... links. How to use social media platforms in the context of SEO and link building? What is worth remembering?
Link building. How to know if you’re doing it right?

Link building. How to know if you’re doing it right?

How to check the quality of a website and how Google sees it? The answer is "audit". It is also useful in planning a link building strategy. What is worth knowing about it?
Reciprocal links. An idea worthy of a master or an own goal?

Reciprocal links. An idea worthy of a master or an own goal?

How many website owners, so many ideas for getting links. In the SEO world, there is a fine line between White and Black Hat SEO. How are reciprocal links drawn against this background?
Aim higher! Skyscraper link building technique as part of your SEO strategy

Aim higher! Skyscraper link building technique as part of your SEO strategy

Link building is one of the most important parts of planning your web visibility strategy. Google puts high-quality content above all else. How does the Skyscraper technique look in this context?
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