People worldwide were confined to their homes during pandemic-related lockdowns. The Internet was the only reliable platform for meeting their essential needs. Customers across the globe have shifted (almost) seamlessly from physical retail to online retail and digital payments.
eCommerce has maintained a steady growth pattern during this phase. Several new startups have also become unicorns during this phase, ushering in a new digital revolution. But what propelled their rapid growth? A robust and responsive online platform.
BigCommerce is a well-known eCommerce platform. BigCommerce, founded in 2009, currently serves over 95,000 online retailers worldwide and is a strong competitor to other leading platforms like Volusion and Shopify. The BigCommerce eCommerce platform is now a force to be reckoned with in the industry, offering lots to online retailers of every size. Since BigCommerce was rebranded in 2016, it has significantly impacted the industry.
A popular name in the eCommerce sector, BigCommerce provides an all-in-one hosted solution that takes care of hosting, security, upgrades, and troubleshooting remotely. You will need to know the intricacies of BigCommerce SEO if you are planning to or already using BigCommerce for your online store. This will lead you to a first-page search result in all SERPs (Search Engine Results Page).
BigCommerce has basic inventory management capabilities to help small businesses manage their products in the early stages before upgrading to a dedicated inventory management application.
Unlike other platforms with steep learning curves, BigCommerce is easy to use. Businesses need a developer to customize their BigCommerce store, but it is quite simple.
BigCommerce is also a hosted solution, unlike many other eCommerce platforms. Therefore, you wouldn’t need to hire a hosting company or pay for server space. It becomes your one-stop eCommerce solution. BigCommerce allows businesses to sell their products on other platforms, including Amazon, eBay, Facebook, Instagram, and Pinterest. It offers great marketing tools, product analytics and insights, security, and enterprise-level scalability.
Our SEO services are one of the critical components of the BigCommerce platform, driving organic traffic to newly established businesses’ websites. We help businesses optimize their BigCommerce shops to attract new customers from various search terms.
By default, BigCommerce has several features. SEO titles, meta tags, image alt tags, and more can be easily adjusted on the platform. BigCommerce also has built-in schema markup tools that allow businesses to rank for rich snippets without doing anything. This makes their jobs much easier.
Using BigCommerce’s Content Delivery Network, businesses’ eCommerce websites load faster. This can have major implications for online retailers. With BigCommerce, businesses get a lot of SEO-friendly features by default and can also use additional SEO tools to make their site even more SEO-friendly. Two types of SEO services are provided by major eCommerce platforms: essential SEO and advanced SEO.
Sites on pages two and three of the search results are differentiated by advanced SEO. Once you’ve established the basics, you can make more technical or specialized changes to improve your search rankings. A leading BigCommerce SEO company can help you with advanced SEO for BigCommerce.
BigCommerce search engine optimization lets you better understand how Google sees your eCommerce shop. Our tool looks at your website’s content, meta tag data, and LSI keywords to help you find the foundational SEO issues that need to be fixed right now. The report will also suggest more complicated issues that may take time to fix but can lead to big results later.
This guide will be useful for both BigCommerce SEO beginners and experts. Google displays are important. Keyword difficulty is useful, and high search volume is the most important factor when choosing keywords. Web fonts improve your online presence, while the SEO perspective helps you see relevant data with ease.
Keeping your eCommerce business viable in an increasingly competitive market is no easy task, considering the challenges posed by the competitors. Optimizing your website to match the search engines’ constantly changing algorithms has become a mission-critical stage in accelerating your eCommerce SEO growth.
An SEO-optimized BigCommerce store is key to your success online. Our team will perform a full BigCommerce SEO audit and make recommendations for improving your rankings, driving visitors to your site, and boosting your sales through organic search. We’ll also help you set up tracking and analysis in Google Search Console, so you can see the impact of changes we make. BigCommerce SEO experts provide detailed insight on your BigCommerce site’s search engine optimization, including keyword data and analysis, duplicate content, an automatic sitemap creation tool that improves Google indexing of your site’s pages, and an SEO audit report.
BigCommerce’s unique feature adheres to the most current SEO standards. BigCommerce SEO experts can play a crucial role in determining the future strategy of your business.
Some of the BigCommerce SEO features through which an SEO agency can provide the best search results are:
One of the most effective ways to increase the flow of organic and interested visitors to your eCommerce website is through search engine optimization (SEO). The idea of ranking a particular website above the rest of the competition may appear straightforward. Still, without prior knowledge and the careful effort to execute an effective approach, SEO strategy might be confusing for newly established businesses.
Keyword research is the foundation of a BigCommerce SEO’s organic visibility success. The research you conduct will assist you in determining the terms and phrases your target audience will use to locate the things you’re offering. Keyword research is not tough, but it does take some time. BigCommerce search engine optimization makes the remainder of your search optimization considerably easy after you have completed the first steps yourself.
Online shoppers want to avoid putting up with sluggish websites since they have so many options in their hands. If your eCommerce website does not load faster, the customer will head toward a competitor. BigCommerce search engine optimization services help boost the speed of your website so that traffic does not diverge from your website to some other competitor.
Page load speed is used by search engines like Google in their algorithms to calculate search engine rankings, which means that search engines are more likely to direct buyers to sites that load quickly and not to those which have slow loading times. Speed isn’t the only ranking factor to consider when it comes to ranking; Search engines such as Google’s search engine algorithms consider over 200 factors, and page speed is only one of them. Even little adjustments to one of such factors can help you save time and improve your rankings, eventually leading to better rankings for your eCommerce website.
The importance of the site’s speed goes beyond the site’s ranking. Improving your website load speed is a terrific method to assist consumers in reaching where they are going faster, and happy shoppers will likely become repeat customers. Users annoyed by a slow-loading website are more likely to bounce, which means they might never return to your eCommerce website.
When the BigCommerce speeds are compared to competitor eCommerce platforms, BigCommerce is incredibly fast as the stores load fast, making it one of the best eCommerce platforms for new businesses who want to attract organic traffic to their website. To increase the speed of BigCommerce stores further, many things BigCommerce SEO features can be used, such as:
BigCommerce is a flexible eCommerce website builder that offers out-of-the-box shop administration and adaptability for online stores. It comes with several sales tools, multichannel connectors, and sophisticated SEO capabilities. BigCommerce SEO settings are fairly simple and easy to edit for users;
They play a huge role in driving organic traffic to a website. SEO settings need to be carefully examined because they can be a make or break for web pages.
To optimize your site for the search engines, you’ll need to ensure that your product pages are optimized for content, include rich product descriptions, and use relevant keywords in your page titles. Bear in mind that Google can index images on a page, so it’s a good idea to include relevant images of each product with descriptive captions on the pages of your store.
The cost of BigCommerce SEO varies depending on the number of keywords and pages desired, as well as whether you want to use the BigCommerce platform or another hosting site. In general, we recommend one package for an initial investment that includes a higher monthly cost and a lesser annual cost.
BigCommerce is perfectly designed for SEO. It doesn’t matter if you’re a novice or expert in SEO, as BigCommerce gives you control over various aspects of your site’s HTML, CSS, and JavaScript code. There are no limitations on page titles, meta descriptions, or even keywords and key phrases.
Get started
with the comprehensive
SEO audit
Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.