Order a free seo audit

Become an authority in your area. How to use white papers in SEO strategy?

6 minutes of reading
Become an authority in your area. How to use white papers in SEO strategy?
Category SEO

The more information you can provide your visitors, the better. Why? Because it means they’ll spend more time on your website and they’ll come back again and again to find out more about your business and the products or services you have to offer them. One of the best ways to ensure that your target market stays informed about everything that you have to offer is through white papers. Read this complete guide to how white papers and SEO can work together.


What is a white paper?

Search engine optimization is a process of optimizing the content on a website so it appears at the top of search engine results. It is a complex, multi-stage process that requires action on various levels – from informatics, programming, promotion, and marketing.

A white paper is an in-depth, authoritative report that educates readers about a particular topic, often in some technical or scientific field. White papers might not be as helpful for ranking for very popular keywords, but when paired with other SEO tactics such as blog posts, press releases, and social media posts – they can be very helpful in establishing credibility and generating traffic to your site.

Benefits. Why should you write a white paper?

This document, typically written by an expert in the field, is often used to educate readers about the product or service being sold. White papers are great for content marketing as they provide readers with valuable information without them having to do any research themselves. They also make it easier to rank on search engines because of their keyword-rich nature. It is always important when writing a white paper that you have accurate and authoritative data which has been backed up by third-party sources so that the credibility of your data will not be questioned.

Become an authority in your area

White papers are a great way to become an authority in your area. They allow you to show off the expertise that you have acquired through years of hard work. White papers also allow you to provide value to people who might not know who you are yet, by giving them a free service or product that is related to the topic of the white paper. You can use social media channels like Facebook, Twitter, LinkedIn and Google+ to get your white paper out there. You will be surprised at how quickly it can spread.

How to use white papers for Search Engine Optimization?

White papers are on-topic, well-researched content that provides valuable insights. They’re a great way to establish yourself as an expert in the field and build credibility with potential customers. White papers should be used as both marketing tools and content for blog posts or other forms of outreach. The first step is determining what makes your business different from the competition. It’s important to figure out what you do better than others and why people should buy from you instead of them. Once you have this figured out, it’s time to create.

DIY or hire a writer

White papers are written, non-promotional documents that help readers understand a particular topic, process or product. They’re used in many industries such as finance, education, technology and more. White papers typically contain an objective summary of the subject matter; an overview of the issue being addressed, a discussion of related issues, recommendations for further reading on the topic. Consider whether you prefer to write them yourself or hire a suitable expert.

Overview of writing a white paper

White papers are a great way to show off your expertise or introduce a new product or idea. At the same time, they’re also a great source of information that people will want to read. However, you’ll need to do some work if you want them to rank well on Google.

Know your audience

It’s important to know who you’re writing for. You want to make sure you’re catering to the needs of the reader, not just spewing out information that may or may not be helpful. After you’ve figured out what your audience wants, it’s time to start thinking about what their problems are. Make a list of questions and concerns people might have when researching a topic related to yours and answer them in order.

Engaging title

White papers provide a lot of value to readers because they provide in-depth information on a topic. They include a wide range of topics, like marketing, business, technology, design, operations, etc. White paper is an excellent content type for generating leads and driving traffic to your website. All you need is engaging title for a start.

Creating valuable content

One of the most important things to do in order to rank high on Google is create high-quality, original content that users will find valuable. White papers, which offer a wealth of information in a highly-targeted format, can be an excellent way to do this. They’re often written by experts in a particular field and present complex topics like current scientific research or recent legislation with clarity for a general audience.


These documents, which typically go over the ins-and-outs of a certain topic in detail, are often used in conjunction with other marketing techniques like email campaigns or social media ads. Experts say that adding keywords to these pages is essential for any good search engine optimization process. White papers usually fall under informational type content on websites, so it’s important that you optimize them appropriately if you want them to rank well on Google searches.


A white paper is a written document that provides information on a specific subject. A white paper is different from a brochure in that it’s longer, more detailed, and more technical. It typically includes research findings or an overview of products or services. White papers are used to educate customers about the benefits of using the company’s products or services, as well as to provide objective, unbiased information to help make decisions about which solutions best fit their needs. Therefore, the length should be related to describing the whole topic in a meaningful way.

Links throughout the paper

White paper should include links to other pages on the site as well as backlinks from external sites. These links will strengthen your website’s ranking in SERPs. When you link to a piece of content or a post that provides information about your product, it allows users who might not be able to find what they’re looking for through the index page an opportunity to learn more about it. Linking out also helps search engine crawlers better understand your site structure, making it easier for them to index.

Make an appointment for a free audit of your website
Order a free seo audit

Last words

White papers have a variety of purposes. They can provide information about an issue, offer a solution to a problem, or simply educate the reader. Regardless of their purpose, you should write them with search engine optimization in mind because this will increase their chances of being found on Google.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 1
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

UX brief – what should it look like?
UX brief – what should it look like?
Transform your User Experience with a polished UX brief that outlines the key elements of a seamless digital journey.
SEO for bicycle shops and websites
SEO for bicycle shops and websites
Looking to boost your bicycle shop's online presence? Check out these essential SEO tips and strategies to pedal ahead of the competition.
How to boost your local strategy with cross-selling?
How to boost your local strategy with cross-selling?
Cross-selling is a common tactic in many industries, but it has proven especially effective for local businesses. How it can be used in search engine optimization process?

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.