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Barnacle SEO technique

6 minutes of reading
Barnacle SEO technique
Category SEO

When it comes to increasing your search engine ranking, there are quite a few strategies to try out, but sometimes all you need is something simple and straight forward. Barnacle SEO may seem like just another useless strategy, but the truth of the matter is that it can be extremely beneficial to your business. In this article, you’ll learn how to take advantage of Barnacle SEO and ultimately rank higher in search engine results pages.


What is Barnacle optimization?

The word barnacle actually describes crustaceans which stick to a hard substrate like the bottom of the boat. In a sense, these are a type of parasite because they can slow down a boat, especially if there are many. However, when it moves, it moves as quickly as the boat. The term Barnacle SEO was used for the first time by Will Scott and then it was popularized by Rand Fishkin.

A Barnacle tactic involves a website trying to get a link or reference from a larger, more authoritative website, whose content can be changed and which is already ranking well for a competitive keyword.

Advantages and disadvantages

  • In the eyes of search engines, high-ranking links to authoritative pages increase the value of your page.
  • Your goal will not be to get ahead of the first-page sites, but to join them.
  • Not only does this website include referrals, it also has links to outside websites that will bring you new visitors.
  • Your brand awareness will increase with mentions.
  • You improve content quality, leading to better search engine rankings, making your customers and readers happy.
  • This tactic cannot be used for every keyword and for every industry. You may also be unable to interact with the content on some websites.
  • In most cases, people do not try this tactic because it is time-consuming to get mentions and links from authoritative sites.

Who should use this strategy?

If you offer goods or services with a lot of pages with authoritative tips and links to other websites on the first page, then barnacle SEO would be best for your company. It will also work best in the context of local strategies. These are areas where people are used to looking for information about their locality rather than searching online. So if you have a brick-and-mortar store as well as an ecommerce website, this technique is perfect for ranking highly when potential customers search locally.

Types of actions

Keyword research

Keyword research is essential for any company looking to rank higher in search. It’s the first step of the process, and it can help you find out what your customers are looking for, so you can create content that will satisfy their needs. The main goal of keyword research is finding new keywords and phrases that people are using to search for products or services like yours. If you want a competitive advantage over other companies, take some time during your keyword research phase to find low-competition keywords with high traffic volume.

Guest blogging

Guest blogging is a fantastic way for companies to spread their message and garner more followers. It also has the added benefit of boosting search engine ranking. The more high-quality content you have on your site, the higher it will rank in Google’s search engine results pages. Guest blogging allows for this opportunity as well by adding links from another website back to yours.

Leverage review sites

Leveraging review sites is an essential part of a successful strategy. It’s important that you share your content on these types of sites and give them the appropriate credit. It’s also beneficial to create profiles for your business on these sites, so you can keep track of all the reviews that are being left about you and your company. Once this has been established, make sure to periodically update your profile so it reflects any new changes or developments within your company.

Writing for publishing sites

Writing for publishing sites is a good way to build your credibility and gain more backlinks. One of the most important benefits of writing for publishing sites is that you get to work with editors and have your content reviewed before it goes live. They also give you an opportunity to build relationships with other professionals and grow your network.

Links and mentions

Links and mentions are the backbone of your search engine optimization. They’re a signal to Google that you’re an authoritative figure and, as such, should rank higher. The more links and mentions you have, the more likely it is that you’ll rank higher in search results. Links are vital for building credibility and authority with Google, but they’re not always easy to come by. That’s where mentions come into play.

Discussion forums

Discussion forums are a great way to get your content noticed and rank higher in search engines. But the best part about discussion forums is that they’re completely free. Unlike paid advertising, you don’t have to pay for exposure on these sites.


It is a great way to show you’re an active and involved member of the community. Comments on posts not only help engage other readers, but also help establish your expertise. If you want people to find your content, you need to show that you know what you’re talking about!

Directories and lists

Directories and lists are a great way to build links to your site. Sites like Reddit and Digg are two of the most popular sites on the internet for exchanging links, but you can find smaller directories that focus on specific topics. It’s important to check the directory’s guidelines before submitting your link, because not all directories allow everything from forums, blogs and social media profiles. Some also have strict rules about how often and when you can post a link.

Summary and conclusion

Barnacle SEO is a great way to rank higher on search engine pages, and you can use these techniques today. Once you know what you’re targeting, it’s time to build links. The more links pointing at your site, the more likely it is that search engines will consider it relevant and rank it higher in search results pages.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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