Aleksandra Pietrzak

Marketing budgets are often one of the most important aspects of a successful business. To maximize ROI, businesses should optimize their sponsored ads. How?

In today’s digital world, it is critical to ensure that users have a great experience while navigating through your website. This is why UX has become so essential.

Social media can also help small businesses attract more customers and expand their reach beyond what they could do with traditional marketing techniques. Learn more about it!

When it comes to improving your website’s ranking in search engine results pages, domain age is a crucial factor. Which one to choose – new or old?

Facebook Advertising has become a powerful tool in the marketing world. It is an effective way to reach potential customers, build brand awareness, and increase sales. But how?

Performance marketing is an increasingly popular form of marketing. It has become a key element for companies to drive their sales, and build brand awareness.

One of the most important elements of a successful content marketing strategy is topic clustering. How to create a pillar page and enjoy the ranking position in Google?

Reddit has become an integral part of many people’s lives – it has more than 430 million users. How to use this database to build traffic?

A heat map can help you determine what parts of your website are performing better than others. Which one to choose to get more data?

With platforms such as Twitter, Facebook, Instagram, and LinkedIn, businesses have access to millions of potential customers. How to use them effectively in the new year?

By using Google Product Listing Ads, businesses can increase their visibility, reach a larger audience, and drive sales. How to get started to meet the SEO requirements?

Keywords are a ranking factor for major search engines, meaning that your website will rank higher in the search results. However, there are some words that can actually kill the ranking potential.

The goal of Fresh Site Bonus is to help new sites gain traction quickly and get a competitive edge in search engine rankings. But how does it work? Is it worth it for your business? And what about SEO?

White papers are commonly used in business settings and often written as marketing collateral. Can they have a positive impact on the positioning strategy?

A well-designed entry page can make all the difference when it comes to the success of your website. Not only does it help with user experience, but it is also crucial for SEO.

Images are often the first thing customers notice when they visit your website. On what basis should you choose photos for an online store?

Doorway pages can have disastrous effects on your search engine rankings and your ability to convert visitors into customers. Why should they be avoided at all costs?

Gaining loyal customers online can be tough, but it is possible. They are the ones that will follow you through thick and thin, no matter what comes up in your business. So how do you build loyalty?