Order a free seo audit

Are backlinks still important for SEO?

9 minutes of reading
Are backlinks still important for SEO?
Category SEO

Now the question comes, are links still important for SEO? The answer is 100% yes! Because backlinks constitute the backbone of Google’s core PageRank algorithm, they are vital for SEO effectiveness. You can cultivate relationships with other high-ranking sites using a smart SEO and link-building approach, adding quality backlinks only when they bring actual relevance and importance to your visitors. There have been multiple independent studies in SEO marketing confirming the effects of backlinks on organic search performance. SEO backlinking involves a long-term strategy, and fine results come to those who wait.


Backlinks or inbound or one-way links are links that are redirected from another website to yours. Your Backlinks influence your SEO and SERP rankings. Search engines utilize algorithms to collect data and rank sites, and they explore your site for content and backlinks using bots and spiders. The number and value of all the pages connecting to your site are combined by search engines, which affects your page rank. As a result, the higher number of links will facilitate the SERPs rank of your site.

When it comes to the question, what are backlinks in SEO, and what significant role does it play? Backlinks have become less important as search engine algorithms have become more complicated. However, they still contribute to the stability and credibility of your site. Because page authority and domain are key predictors of how credible search engines view your website, this is the case. If it is more reliable, it will be placed better for the specific keywords you selected during keyword research. These important links provide a route for people to visit your business website.

There are two distinct kinds of backlinks:

  • Follow backlinks: These have a direct impact on your site’s domain and page authority, as well as the strength of your website.
  • Nofollow backlinks: They don’t pass on-site strength, but they’re still useful because they can make it easier for visitors to reach your website.

The location of your backlink is crucial. Backlinks inserted in the middle of sentences (textual backlinks) are useful in SEO since the contents are linked. They’re helpful because they’re closely tied to web page subjects and keywords.

Backlinks help your website rank higher, and they play a big part in any SEO plan. They’re crucial for SEO since they signify trust from one website to the next. Above all, they are frequently stated to be the most crucial component of high SEO rankings. The following are some of the most important factors to consider when developing links:

  • Whether or not your link is placed on a reputable and trustworthy website
  • Whether or not the site connecting to yours is related to your product or service.
  • Whether the site is capable of sending relevant traffic back to your site or not
  • Checking that fewer additional links on the same page, the better.

The answer in a nutshell for the question why are links important for SEO; having more backlinks to your website shows search engines that other people can trust your information. This is beneficial since search engines will begin to optimize your site higher in the top SERPs due to this. Backlinks, in other words, are beneficial to your search visibility and placement. Before we talk about how to build links for SEO, lets us understand the advantages of backlinks first:

  • Enhances organic ranking- Search engines will begin to promote your website higher in the SERP if they recognize it as authoritative. Take note that Google prefers websites that people enjoy visiting and about subjects they search for regularly. If you have a lot of high-quality backlinks, Google considers your site a trustworthy and important source of information on that topic.
  • Boosts brand awareness- When other websites link to you, they think their viewers will benefit from what you have to offer. Obtaining high-quality backlinks also implies that other trustworthy websites are endorsing your site and brand to their readers, resulting in more visitors to your site. You can use a Related Information widget at the bottom of your article to link them to other articles they might be interested in once they’ve arrived on your site. This allows consumers to read more material on your website and invest extra time in it, which are factors Google takes into account when indexing your website.
  • Facilitates referral traffic- Backlinks play an essential role in increasing referral traffic. If a visitor arrives at your site via a backlink, Google Analytics records that action as a referral visit. In short, referral traffic is more focused and relevant than other types of traffic, and it has a lower bounce rate.
  • Fortifies relationships between websites- People see a link you have with another website when you refer to or promote it, and it builds trust when people realize you support each other enough to have an honest, online relationship. However, don’t fall into the trap of thinking that a link exchange will help you; it will only hurt you in the long run.
  • Place your website as a reliable source- When more websites link to you, it establishes your company as an authority on a specific service, topic, or product. Take into account that Google uses backlinks as one of the factors in determining what your website is about. As a result, the greater your number of backlinks, the easier it is for Google to understand more about your business.
  • Attracts more backlinks- Another benefit that a lot of people aren’t aware of. If you already have some high-quality backlinks on well-known websites, a small percentage of those people will write about you and link without asking them for the same.
Make an appointment for a free audit of your website
Order a free seo audit

Off-site SEO relies heavily on the creation of backlinks. Backlinks from prominent, high-authority domains are more useful and worth gaining. Those from low-authority, possibly malicious websites are unacceptable and maybe renounced.

Being included on high-quality websites may aid in the growth of your business. When it comes to linking to other websites, the page from which you link impacts the value you impart. This is about the page’s authority, availability to search engines, content, internal links, and so on. In general, if you receive valuable backlinks, you should respond when providing, although this is not always the case, particularly if your website is young. How to build link in SEO? Backlinks are achieved in three ways.

  1. Automatic: These are made available without the involvement of the website’s owner. Providing high-quality material regularly is one of the finest strategies to obtain natural links.
  2. Manual: These are the results of link-building operations. If the trekking gear website approached the mountaineering site and requested a link, the backlink would be manual. Guest posting on a relevant website is another fantastic way to get a manual link.
  3. Self-created: A link is created when site management manually puts a backlink into a forum, comment section, or online database. While self-created connections may be the simplest way to gain backlinks, many approaches veer toward black hat SEO or search engine reputation-harming strategies. No-follow tags are generally attached to these links.

Strategies for how to build link in SEO?

  1. Request For Backlinks- When researching other sites in your industry or sector from which you’d like a backlink, be sure they’re relevant and trustworthy – and then just ask them. Obtaining a decent, high-quality connection from a relevant website in your industry is likely to be significantly more beneficial.
  2. Make Exceptional Content- Writing the most engaging and high-quality content is a guaranteed strategy to earn the backlinks you require. If you don’t feel comfortable writing, engage a great copywriter to help you, and make sure your material is something people will naturally like to refer to.
  3. Start Guest Blogging- A tried and true technique to earn a decent backlink is to write a guest blog for another site in your industry. By including your own URL in your post, you’ll have your link when the site publishes it. Contact any sites you believe would be a good fit for your material and see if they’d be interested in a guest post.
  4. Include Social Media in Marketing- The major social media platforms are critical in helping businesses increase traffic and conversions to their websites. When placing your content out there, make sure to distribute it across all platforms so more people can see it – and share it – increasing your brand and presenting you in front of your target audience.
  5. Offer Testimonials- Giving testimonials and reviews on other websites benefits both you and them. For them, your favorable review helps them gain trustworthiness, and for you, it’s the ideal spot to receive a backlink and possible traffic from their site.

Wrapping Up

Hopefully, you have understood how to build link in SEO. It is to be kept in mind that everything is intertwined with SEO. Google’s algorithms are complex and constantly updated, and they take many different ranking variables into account when determining where your site appears in the SERPs. The relevance of backlinks as an element of your off-site SEO strategy, on the other hand, certainly counts.

The concern of ‘Why are links important for SEO?’ has numerous reasons to support backlink as an important aspect of the whole SEO marketing plan. Off-site SEO and high-quality, high-value backlinks are critical to your online success. Because search engines use quality links to evaluate which sites rank higher and for which keywords, it’s in your best interest to maintain your site having backlinks. These links will tell Google that your website deserves to be at the forefront of the SERPs.

iCEA Group

As a leading international digital marketing agency established in 2007, we have consistently set the standards for traffic acquisition and conversion. We proudly host Poland's largest technical department, staffed with highly skilled SEO, SEM, and UX specialists with years of experience. Our offer knows no borders! As evidenced by our successful campaigns in not only the Polish market but also in India and the United States. Driven by our dedication and expertise, we empower our clients to achieve online success.

Also check
Are you wondering why your website is NOT SELLING?
Schedule a free SEO consultation and find out how we can improve your sales results.

Rate the article
Average rating 5/5 - Number of ratings: 7
Add comment

Your email address will not be published. Required fields are marked *


Would you like to see what else we have written about?

Fresh Site Bonus – truth or myth?
Fresh Site Bonus – truth or myth?
The goal of Fresh Site Bonus is to help new sites gain traction quickly and get a competitive edge in search engine rankings. But how does it work? Is it worth it for your business? And what about SEO?
Budget concern. Increased conversions and optimization of sponsored ads
Budget concern. Increased conversions and optimization of sponsored ads
Marketing budgets are often one of the most important aspects of a successful business. To maximize ROI, businesses should optimize their sponsored ads. How?
SEO for IT companies
SEO for IT companies
An IT company needs to be search engine optimized to make it easier for people to find the business, its services, and prices. Get your business on Google, Bing, and Yahoo now by hiring trusted SEO professionals that can help you get there.

Get started

with the comprehensive
SEO audit

Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

  • I Please send us a message first for the introduction.
  • II Then, our SEO Expert gets back right to you with a phone call.
  • III We schedule a consultation in time that works for you.
  • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
  • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.