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An investment in the future. When to think about cooperation with an SEO agency?

7 minutes of reading
An investment in the future. When to think about cooperation with an SEO agency?
Category SEO

Lots of business owners want to invest in an agency and don’t know how and when to do it properly. What they need to be aware of is that investing in the service isn’t only about the money that you put on the table, but also about taking time to analyze if you are ready or not for such an investment and what your goals are with it. If your company has never worked with an agency before or if you are planning on hiring one for the first time, you might think this is easy but we can assure you it’s not as easy as it looks!


What is Search Engine Optimization?

SEO is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. There are many factors that go into optimization and positioning, like on-page and off-page elements.

Search Engine Optimization is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. Search Engine Marketing (SEM), on the other hand, is the practice of marketing a website through paid advertisements that appear on search engine results pages. This difference is particularly important, because now these two concepts are confused, which is a mistake.

SEO as a long-term investment

There’s no denying that SEO takes time, effort, and consistency to see results. But unlike many other marketing tactics, it has the potential to continue paying off long after the initial investment. With all of the advancements Google has made, it will never stop evolving and changing its algorithm. Thus as a business owner, you are always playing catch-up to stay on top of what will work best for your company. An agency can help with this because they are always up-to-date on current trends and what strategies work best for specific industries.

Think about ROI (Return On Investment)

SEO, as well as SEM, should therefore be treated as an investment. Investments in the future, development, profit. ROI, or Return On Investment, is a metric used to measure how much money you can expect to make from an investment. The higher the ROI, the more money you can expect to make. For businesses, it is important because it can help them make decisions about where to allocate their resources.


There are many benefits to investing in an agency cooperation, including: increased visibility, increased traffic and leads from organic search, increased brand awareness and improved rankings for specific keywords or phrases. You can also use your marketing budget more efficiently by hiring experts instead of paying for ad campaigns that may not work as well as you expect them to.

When to start working with an SEO agency?

The answer is always. However, there are cases where it is even advisable. However you have to think about the nature of your business, your budget, and your goals. Need a next level? Here we go.

When you build your website

You’ve built your website and you’re ready to launch. Optimization will give you a solid foundation for your future ranking position. You will avoid possible mistakes that are often difficult to solve in the case of long-standing pages. The investment in SEO pays off quickly because it provides high-quality optimization on all levels: on-site, off-site, content marketing and link building.

When you want to improve an existing website

Everything can be improved. The existing website requires a bit more commitment and, above all, needs an audit. He will assess its condition, advantages and disadvantages. It will also create a know-how instruction that will allow you to implement the appropriate changes according to Google, algorithm updates and ranking factors. Optimizing content through constant research, monitoring your presence on social networks, testing new markets. It is called implementing a strategy of visibility at different levels.

When you have a website that doesn’t generate traffic

If you have a website that isn’t generating traffic, it is high time for optimization strategy. Search engine optimization is a complex and ever-changing field, and it can be difficult to keep up with the latest trends and algorithms. An experienced SEO agency can help improve your website’s visibility and organic search traffic, which can lead to more leads and sales.

The key is to choose a reputable company or consultant who will take the time to really understand your business and industry before starting any work. A well-chosen agency should be able to offer you specific strategies tailored to your industry, as well as provide detailed reports on what they do so you know what they’re doing on your behalf.

When you are faced with choosing a domain

If you’re starting a new website, one of the first things you need to do is choose a domain name. This can be a difficult task, as there are many factors to consider. What does your brand name or company name sound like? What type of content will your site publish? How much are you willing to spend on your domain and web hosting fees each month? Do you want an .com or .co address? Are there any keywords that come to mind when thinking about your business? You may not know all the answers at this point in time, but when choosing a domain, it’s important to have a long-term vision for how it might grow with your business.

When picking a domain, keep in mind what keywords you would like to rank for in search engines. While it’s tempting to buy your domain today and figure out details later, take some time before finalizing anything to think about these questions. Choose a domain name wisely because once purchased, it cannot be changed easily and could impact future growth of your business.

When you take over a page from another owner

It can be difficult to know when it’s the right time to take over a page from another owner. You want to make sure that you’re prepared for the added responsibility, and that you have a clear plan for how you’re going to manage the page. Ask yourself: How do I intend to promote this page? Do I have enough free time and resources available (including cash)? What’s my backup plan if I don’t like managing this type of account or if this turns out not to be a good fit for me down the road? If these questions apply to you, then now might be the perfect time to get help with your social media management by working with an experienced agency.

When you received a penalty from a search engine

Receiving a penalty from a search engine can be a tough pill to swallow. After all, you’ve put so much time and effort into your website and suddenly you’re being punished for it. But don’t despair! There are ways to fix the situation. And, more importantly, there are ways to prevent it from happening again in the future. Experts will help identify the problem on your site and make sure that it never happens again.

When you just run out of time

You’ve done everything you can think of to increase your website’s traffic, but you’re just not seeing the results you want. You’re busy running your business, and you just don’t have the time to keep up with the latest changes in search engine optimization. Plus, there are so many new social media platforms popping up all the time! An SEO agency has professionals who know how to use all these different tools for you so that you can focus on what really matters: running your business.

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In conclusion

If you’re serious about growing your business, then you should absolutely consider investing in an agency. The benefits of working with a professional SEO team can be game-changing for your business, and the sooner you start, the better. Remember that it takes time for these strategies to take effect, so don’t wait until your website is at the bottom of search engine rankings before you do anything. It’s best to get started on building an organic strategy now.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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