With Amazon Ads by iCEA Group:
Canada, Great Britain, Spain, England, Italy, Germany - these are only a few countries where you can advertise your products thanks to Amazon Ads. You choose where and when your ad will appear, we create an effective advertising strategy and run campaigns so that your business will sell more – globally.
At iCEA Group, you entrust your budget to specialists – we will conduct a comprehensive Amazon Ads campaign that will include:
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Amazon Ads is a collection of advertising options allowing sellers to promote their products on various Amazon-owned sites and third-party sites. There are two primary types of Amazon Ads: Sponsored Ads and Display Ads.
Sponsored Ads can appear in search results, product detail pages, and customer review pages. They come in two varieties: Sponsored Products and Sponsored Brands. Sponsored Products Ads are keyword-targeted and appear alongside search results, while Sponsored Brands Ads are designed to promote a brand and typically include a logo and customized headline.
Display Ads, on the other hand, can appear on Amazon-owned sites as well as third-party sites that participate in Amazon’s advertising network. Various Display Ad formats are available, including Amazon Product Display Ads, Keyword-Targeted Ads, and Headline Search Ads.
There are three primary types of Amazon Ads: Sponsored Products, Sponsored Brands, and Sponsored Display.
advertising.amazon.com – types of Amazon Ads
Sponsored Products are keyword-targeted ads appearing on search results and product detail pages. Sponsored Products are the most common type of Amazon Ads and can help sellers increase their product visibility and sales.
Sponsored Products use an auction-based pricing model where sellers bid on specific keywords that are relevant to their products. When a shopper searches for a specific keyword, the ads with the highest bids and best relevancy will appear at the top of the search results page.
To set up a Sponsored Product Ads campaign, follow these steps:
Step 1: Sign in to your Amazon Seller Central account.
Step 2: Click on the ‘Advertising’ tab in the top navigation menu.
Step 3: Click on ‘Campaign Manager’ from the dropdown menu.
Step 4: Click on the ‘Create Campaign’ button.
Step 5: Choose the campaign type as ‘Sponsored Products’ and select the products you want to advertise.
Step 6: Name your campaign and set a daily budget. You can also choose the start and end date of the campaign.
Step 7: Choose your targeting options. You can target keywords, products, or automatic targeting.
Step 8: Set your bid amount for each keyword or product you’re targeting. Amazon will suggest a bid range, but you can also set a custom bid.
Step 9: Create your ad group. You can group similar products together to make it easier to manage your campaign.
Step 10: Create your ad. This includes your headline, product image, and product description. You can also choose the landing page for your ad.
Step 11: Review your campaign settings and make any final adjustments.
Step 12: Submit your campaign for review.
advertising.amazon.com – Sponsored Products campaign
To maximize the effectiveness of your Sponsored Product Ads campaigns, consider these best practices:
Sponsored Brands, formerly known as Headline Search Ads, are ads that feature your brand logo, a custom headline, and up to three of your products. Sponsored Brand Campaigns appear at the top of search results pages and can help increase brand awareness and drive traffic to your Amazon store or the customized product page.
Sponsored Brands use a cost-per-click (CPC) pricing model, where sellers bid on specific keywords that are relevant to their brand and products. When a shopper searches for a specific keyword, the Sponsored Brands ad and other sponsored and organic results will appear at the top of the search results page.
To set up a Sponsored Brand campaigns, follow these steps:
Step 1: Log in to your Amazon Advertising account and click on “Campaign Manager.”
Step 2: Click the “Create Campaign” button.
Step 3: Choose “Sponsored Brands” as the campaign type and select the targeting option you want to use. You can choose from keyword targeting or product targeting.
Step 4: Enter the name of your campaign, select the products you want to advertise and set your daily budget.
Step 5: Create your ad group by entering a name for it and selecting the products or keywords you want to target.
Step 6: Create your ad by choosing the headline, logo, and ad copy. You can also choose the landing page where shoppers will be directed when they click on your ad.
Step 7: Review your campaign settings, ad group settings, and ad creative to ensure everything is correct.
Step 8: Click the “Launch Campaign” button to start running your Sponsored Brands campaign.
advertising.amazon.com – Sponsored Brands campaign
To maximize the effectiveness of your Sponsored Brands campaigns, consider these best practices:
Sponsored Display ads are product-targeted ads on product detail pages and related product pages. Sponsored Product Display ads can help sellers increase product visibility and reach customers who are actively browsing and researching products on Amazon.
Sponsored Display ads use a product-targeting system that shows ads to customers who have viewed or purchased similar products. Sellers can also target specific interests or behaviors, such as shoppers who have added items to their cart or who have viewed products in related categories.
To set up an Amazon Sponsored Display Ads campaign, follow these steps:
Step 1: Log in to your Amazon Advertising account and click on the “Campaign Manager” tab.
Step 2: Click on the “Create Campaign” button and select “Sponsored Display” from the drop-down menu.
Step 3: Select the product you want to advertise and choose the targeting options that best fit your campaign goals. You can target audiences based on interests, behaviors, or products they have viewed or purchased on Amazon.
Step 4: Choose your ad placement options. Sponsored Display ads can be placed on product detail pages, customer review pages, and other locations on Amazon.
Step 5: Set your budget and bid amount for your campaign. You can choose between a daily budget or a lifetime budget, and you can set your bid manually or let Amazon adjust your bid automatically based on your campaign goals.
Step 6: Create your ad creative by uploading your images and writing your ad copy. Make sure your ad is compelling and relevant to your target audience.
Step 7: Review and launch your campaign. Once you’ve completed all of the previous steps, review your campaign settings and make any necessary adjustments before launching your campaign.
Step 8: Monitor and optimize your campaign. Monitor your campaign performance and adjust your targeting, budget, and bid amount as needed to improve your ad’s effectiveness.
advertising.amazon.com – Sponsored Display campaign
To maximize the effectiveness of your Sponsored Display campaigns, consider these best practices:
Amazon Ads targeting is an essential component of any successful Amazon Ads campaign. Proper targeting allows you to reach the right audience and increase the likelihood of conversions. This section will explore the different types of Amazon Ad targeting and provide best practices for each.
Keyword targeting is the most common type of Amazon Ads targeting. It involves bidding on specific keywords that shoppers use to search for Amazon products. When a shopper searches for a keyword that you’re bidding on, your ad will be displayed alongside the search results.
There are three types of keyword targeting on Amazon:
Product targeting allows sellers to target their ads to specific products or product categories. When you target a specific product, your ad will be displayed on the product detail page or alongside the search results for that product. Here are some best practices for product targeting:
There are two types of product targeting on Amazon:
Audience targeting allows sellers to target their ads to specific audiences based on their interests, behaviors, or demographics. Here are some best practices for audience targeting:
There are three types of audience targeting on Amazon:
Amazon Ads can be an effective way to increase product visibility and drive sales on Amazon. However, it’s important to have a clear budgeting and bidding strategy to get the most out of your Amazon Ads campaigns.
One of the first steps in setting up an Amazon Ads campaign is to determine your daily budget. Here are some tips for setting a budget:
Consider your overall business goals and objectives to set a daily budget for your Amazon Ads. How much will you spend to drive more sales and increase product visibility? Remember that your daily budget can be adjusted at any time, so you can start with a lower budget and increase it as you see positive results.
Ad spend refers to the total amount of money you spend on your Amazon Ads, while cost-per-click (CPC) refers to the amount you pay each time someone clicks on your ad. To optimize your budget, it’s important to track your ad spend and CPC and adjust your bids and budgets as needed.
Ads Bidding is a critical part of Amazon Ads, as it determines which ads will be displayed and how much you will pay for each click. Here are some tips for bidding on keywords and products:
Amazon Ads use an auction-based pricing model, where sellers bid on specific keywords or products to show their ads. The highest bidder for a specific keyword or product will display their ad to shoppers searching for or viewing it.
Consider your overall budget and goals to set bids for keywords and products. How much are you willing to spend to have your ad displayed for a specific keyword or product? Keep in mind that the bid amount can affect your ad placement and visibility.
As with any advertising campaign, monitoring and analyzing metrics is crucial to the success of your Amazon Ads campaigns. Amazon provides various tools and resources to help sellers monitor and optimize their ad performance, including key metrics and reporting options. When setting up an Amazon Campaign, carefully consider your advertising goals, target audience, and budget to ensure that you create an effective and efficient campaign that drives results.
When running Amazon Ads, there are several key metrics that sellers should pay attention to, including:
Impressions refer to the number of times your ad was shown to shoppers. Clicks refer to the number of times shoppers clicked on your ad. CTR, or click-through rate, is the percentage of shoppers who clicked on your ad after seeing it.
Conversion rate refers to the percentage of shoppers who made a purchase after clicking on your ad. ACoS, or advertising cost of sales, refers to the percentage of sales revenue that was spent on advertising costs. A low ACoS is typically preferable, as you spend less on advertising for each sale.
Amazon provides various reporting options for sellers to monitor and analyze their ad performance. Here are some of the most common types of reports available:
Campaign Performance Reports: These reports provide data on the performance of your campaigns, including impressions, clicks, CTR, and ACoS.
Search Term Reports: These reports provide data on the specific search terms that triggered your ads. This can help you identify relevant keywords to target and negative keywords to exclude.
Placement Reports: These reports provide data on where your ads were shown on Amazon, such as on search results pages or product detail pages.
Sales Reports: These reports provide data on your sales performance, including revenue, units sold, and product categories.
By monitoring and analyzing metrics for your Amazon Ad campaigns, you can identify areas for improvement and optimize your advertising campaigns for better performance. Here are some strategies for using metrics to optimize your campaigns:
By monitoring metrics such as CTR and conversion rate, you can identify underperforming ads that may need to be updated or replaced. Consider testing different ad formats, targeting options, and messaging to improve your ad performance.
You can make data-driven decisions about your advertising campaigns by analyzing metrics such as search term performance and placement data. Consider adjusting your bids and targeting options based on performance data and regularly testing and optimizing your campaigns to improve performance.
Amazon Ads offers a range of advertising solutions to promote products effectively on the platform. Sellers can leverage various ad types, such as Product Display Ads and Sponsored Brand Campaigns, to enhance their visibility and drive sales. With Amazon Marketing Services, sellers can access powerful tools and resources to optimize their campaigns and maximize results. Search Ads and keyword-targeted ads allow sellers to target specific search terms, while keyword-targeted display ads enable them to reach audiences based on relevant keywords. It’s important to consider the advertising cost and budgeting strategies to ensure a cost-effective campaign. For those seeking to captivate audiences with engaging visual content, the option to buy Amazon video ads provides an exciting opportunity to engage customers and promote products effectively. Amazon Shopping Ad appear alongside organic search results when shoppers search for relevant keywords or browse related products, providing businesses with a targeted and effective way to reach their audience.
As an Amazon seller, you have a variety of advertising options at your disposal, including Product Display Ads, Amazon Marketing Services, and Sponsored Brands. It’s important to carefully consider advertising cost and the potential ROI for each type of ad. Online shopping continues to grow, making Amazon an increasingly important platform for sellers. Custom Ads and Amazon Native Ads can help to target specific audiences, while audio ads are a new and exciting opportunity for sellers. Pay-per-click ads allow sellers to pay only for the clicks they receive, and understanding sales history and shoppers’ clicks can help to inform future advertising decisions. Monitoring average cost per click and utilizing Amazon PPC can also help to optimize advertising spend. Viewing traffic analytics, optimizing organic rankings, and maintaining a strong Amazon store presence are significant. Promote keyword-targeted ads to increase product visibility when shoppers search for specific keywords. Consider utilizing a managed service option to ensure that top-performing keywords and product details are always up-to-date, and take advantage of reporting tools and the Amazon URL to track and analyze ad performance. Finally, don’t forget about the potential for advertising on Amazon devices, which can provide a unique opportunity to reach a captive audience.
advertising.amazon.com – custom advertising solutions
Running promotions and discounts is a great way to attract customers and boost sales on Amazon. Amazon offers several different types of promotions, including percentage-off discounts, buy-one-get-one-free offers, and lightning deals. To run a promotion, go to the Advertising tab in Seller Central and select the Promotions option. From there, you can choose the type of promotion you want to run and set the parameters, such as the discount amount and the date range.
Amazon Attribution is a measurement and analytics tool that allows sellers to track the performance of their off-Amazon advertising campaigns. With Amazon Attribution, sellers can track the impact of their ads on Amazon sales, as well as other key metrics such as product detail page views and add-to-cart rates. To use Amazon Attribution, sellers must first sign up for the program and install the necessary tracking pixels on their external ads.
Amazon DSP (Demand Side Platform) is a programmatic advertising platform allowing advertisers to buy display and video ads on Amazon-owned and third-party sites. Amazon DSP uses data and machine learning to target ads to specific audiences and optimize ad performance. To use Amazon DSP, advertisers must first sign up for the program and set up their campaigns.
advertising.amazon.com – Amazon DSP
Amazon Advertising constantly evolves, adding new ad formats and features being added regularly. Here are some of the most recent ad formats and features that have been introduced:
Here are some trends and predictions for the future of Amazon Advertising:
Here are some tips for staying ahead of the competition on Amazon Advertising:
Amazon Ads provides a powerful platform for sellers to increase product visibility and drive sales on the world’s largest online marketplace. By understanding the various ad types, ad targeting options, budgeting and bidding strategies, and metrics and reporting tools available on Amazon Advertising, sellers can create effective campaigns that reach their target audiences and drive results. Advanced strategies such as promotions and discounts, Amazon Attribution, and Amazon DSP can help sellers stay ahead of the competition and maximize their advertising ROI. As the future of Amazon Advertising unfolds with new ad formats and features, partnering with iCEA Group ensures that businesses can stay ahead of the competition and unlock the full potential of their advertising campaigns on Amazon.
Amazon Ads are great for driving traffic to your website or product pages. Paid ads can be split into many different ad groups, where each group is targeted toward a specific keyword. Upon clicking on the ad, the visitor is taken to a page that is optimized for converting those clicks into sales.
You can start with Amazon Ads in two simple ways. You can use an automated ad campaign, which lets you select the keywords and bid amount that you want to pay per click (CPC), or you can build your own ads based on a creative that you design yourself.
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