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AdSense and local SEO strategy. How to make them work together?

6 minutes of reading
AdSense and local SEO strategy. How to make them work together?
Category SEO

You want to make money with AdSense, but you also want to target local keywords and get people who are physically close to your business. How can you do that? It’s not quite as easy as it might seem, but there are plenty of opportunities out there if you look hard enough and know how to manage your AdSense account properly. Let’s take a look at the details and try to find an answer together.


Basic understanding of local SEO strategy

The basic idea of local SEO strategy is that you should optimize your website for search engines to rank better in the local area. Google Places, Yahoo! Local, and other services offer businesses the opportunity to submit information about their company so that it can be found by consumers in their area. You want the business listing on these sites to be as accurate as possible with key phrases that accurately represent your products or services.

Why is it profitable to be local?

It’s true that people have a tendency to spend more money when they shop locally. However, there are many other benefits of being a small business in your own backyard. For example, local businesses often build better relationships with their customers which results in stronger customer loyalty. In addition, these personal connections often lead to word-of-mouth referrals which can be an invaluable source of new customers.

Does a local business have to operate also in the network, after all, it has stationary customers?

Every business needs a website, even if it doesn’t have an online store. If you’re running a local business with physical locations, like a restaurant or salon, then your site should be optimized for local search. One of the best ways to optimize is by adding location information on every page of your site. Remember that these types of activities will also allow you to reach new residents, other age groups, tourists and visitors. After all, it’s an additional source of income.

The power of online advertising

At the end of the day, advertising is just a way to get people’s attention. The more traffic your site gets, the more money you can make through advertising. So how do you increase your site traffic? It may sound simple, but it all boils down to one thing: producing content that people want. Ads can range from text links on your site, banners, videos, or even interactive games. These ads are sold by an ad network like Google’s AdSense which connects advertisers with publishers who have ad space available.

AdSense – what is that?

There is no doubt that you come across ads displayed on this network every day as it belongs to, among others, one of the largest portals. AdSense was created in 2003 and it has been one of the oldest and most popular solutions of this type. This solution gained popularity due to a simple reason – it was easy to implement on the website, and it generated a considerable amount of income. Popular websites earn thousands of dollars a month, and the largest ones even tens of thousands.

The connection between AdSense and local SEO is an important one. The more content there is, the more opportunities for people in your area to find you. And the more opportunities for people in your area to find you, the more potential customers there are. However, it doesn’t just stop at content. You also have to take into account how you promote your website, blog posts or social media pages on your Google My Business page.


A major advantage of Google AdSense is the system displays advertisements that change contextually depending on where they are on the site, and they have an increased click-through rate to your site. At the same time, there are fewer people clicking on traditional banner ads. With AdSense, it’s possible to receive better than expected results.

How to get paid with AdSense? And more importantly, how much you can get?

In fact, any creator can take advantage of the AdSense program. However, we must be aware that this is not enough. In order to actually earn from AdSense, we need to ensure the quality of our website. The better the quality of the website, the better ads will be able to be displayed on it. And better ads also mean better AdSense bids.

To get started with AdSense for YouTube, you need to turn on YouTube channel monetization in the section containing channel feature settings. The most important step in earning money from Google ads is then linking it to your YouTube channel (if you have several channels, you can use one AdSense account).

The quality of a given website determines earning on AdSense. Whether and how much we will gain from paid ads depends on the types of ads displayed on the site and their price. The breakdown ranks like this:

  • 68% of the revenue that Google receives from the ad serving service goes to the publisher, 32% goes to Google.
  • 51% of Google’s revenue from AdSense for Search goes to the publisher, 49% goes to Google.

Set, go!

To be able to get the most revenue, you need to focus on a few elements.


It is important to make sure your site’s interface is easy for visitors to use. You want visitors who are interested in a product or service that you offer, so take care of their experience by making it a pleasant one.

Valuable content

The website should attract readers and the content should be accessible, unique and interesting. Google takes into account the interests of advertisers and does not want their ads to appear on poor or simply uninteresting websites.


The more competitive your keywords are, the harder it is to stand out. You need to find a golden mean, so long tail keywords will work best. Long-tail keywords with fewer searches but higher intent rates can help you improve the click-through rate (CTR) of your ads.


In order to make the most out of your website, it is worth considering other ways to promote it, so that it can get as many visitors as possible. The more visitors the site gets, the higher its income – the more often they visit, the better.

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When looking for a way to make your business successful, it’s important to take into consideration all aspects of your marketing plan. AdSense and local SEO are both valuable tools that can be used in unison with each other, but they’re also independent enough that one is not dependent on the other. When considering how you want to grow your business, it’s important that you come up with a marketing strategy for the long-term success of your company.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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