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A recipe for a successful relationship with an SEO client

5 minutes of reading
A recipe for a successful relationship with an SEO client
Category SEO

The relationship between an SEO agency and its clients is built on trust, open communication, transparency and respect. Without these qualities, the relationship will likely end in either the client leaving, or worse, the agency being fired by the client and then having to explain to other prospective clients why they’re not trustworthy. Developing a successful relationship with your clients takes time, but with these key ingredients, you’ll be well on your way to creating something that lasts much longer than just another month or two in business.


Team is all you need

It’s important for any organization to take care of its team in order for them to do their best work. All in all, to attain the title of an expert in your field, a coordinated team is what really matters. Nothing will bring in a client better than passionate team members with commitment and professionalism. The company has an excellent internal communication process due to wisely chosen team members. Although job titles don’t matter much, there are some people who rise to the top. Who is actually necessary on the agency’s team? We are talking about a leader, head of SEO and a specialist in this field. The employees responsible for the publicity of the created messages and the creators of this content cannot be ignored as well.

Find a niche in the market

There are many different niches in the market, but you need to find one that has a high market demand and is low competition. There are many aspects of your niche, such as whether it’s physical or digital, but the most important factors come down to who the customer is and where they live. Once you’ve found your niche in the market, there are five key ingredients you should consider when establishing a relationship with an SEO client.

Collect reviews

Collecting reviews will help you establish your credibility and build trust with your clients. The best way to do this is to show testimonials from customers about the value of your service, company, or product. If it’s difficult for people to write their own words, offer them the chance to record a video testimonial instead. To get more traction on social media sites like Facebook and Twitter, ask for five-star ratings on their review pages in exchange for a chance at winning something valuable like an iPad or Nexus tablet.

Five foundations that will allow you to plan a solid online visibility strategy

Gather informations

There is more to a strong client-agency relationship than submitting a winning proposal. The relationship must be built long before the client becomes one. You need as much information about the client as possible in order to make a winning proposal. Ultimately, the solution you find may not provide a connection between you and the business. But it is how you present that solution, to both the business’s goals and the team, that is vital. Write everything about products and services you offer, strategies, budget. But you also have to show what dreams can come true.


This ingredient is key, without it you’re not going to get very far. Neglecting trust will only push your clients away in frustration or anger. You can’t find success by trying to take shortcuts. Formalize the structure and give your clients something they can rely on, this will build their trust as well. When working with a client it’s important that you approach them with an openness that invites communication and transparency.


Honesty is a part of all successful relationships. This includes your relationship with your client. Keep everything transparent and upfront, giving them enough information to decide whether they want to work with you. Honesty also means being honest when something isn’t going right with their site and informing them if you think it might be worth getting outside help or additional analysis.


Transparency is important in every type of relationship and your dealings with an client are no exception. There should be nothing hidden or kept secret that can later come back to hurt you. Once the trust is lost, it’s not easy to get it back. You’ll always wonder if what they say is true. Share everything from the first day so that you’re both on the same page about expectations for results and what will happen if they’re not met.

Open Communication

Too often, the communication between a client and their agency falls short. The business owner has a vision in mind and, as they should, want to put their stamp on how they want things done. However, what can happen is that the results are not what they wanted or expected and it’s because there wasn’t enough open communication during the process. Be sure you have time for one-on-one meetings with your client and avoid jumping right into work without making some time for discussion first.


It is important to remain patient when working with your clients, even if it doesn’t always seem like they’re making progress. It will take time for them to understand how search engine optimization works, and for their website to rank in the search engines. Patience can be tough for everyone, but you have to focus on the long term goal of ranking their website higher and make sure not to give up on your client.

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There are many aspects of managing a business that are out of our control. Having an understanding of the elements we can and cannot control will give us insight into what it takes to create and maintain successful relationships with clients, vendors, employees, and more. When it comes to your relationship with your SEO client, you need to be prepared for some frustration and moments.

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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