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7 SEO predictions for 2023. How to prepare for them?

6 minutes of reading
7 SEO predictions for 2023. How to prepare for them?
Category SEO

As digital marketing continues to evolve, staying ahead of the curve is essential for staying ahead of the competition. With 2023, it’s time to start thinking about what the future of SEO will look like. In this blog post, we’ll dive into seven of the most important predictions and provide practical tips on how you can start preparing for them now. Whether you’re a seasoned professional or just starting out, this post has something for everyone. Let’s get started!


Balance sheet 2022. What was the last year like?

As every year, we had to deal with several updates in the Google environment. We are reaching the point where updates will be rolled out very often, perhaps even real time. The most important ones include Google Helpful Content or Google Shopping Graph. New tools for copywriters using AI resources also turned out to be significant. This sector will continue to develop, which will be discussed below.

Both in terms of SEO and marketing, sustainable development and recycling were important keywords. We’re talking about reusing everything – from products to content. While recycling will remain essential in years to come, there is a need to update old content and make it more relevant again. Organizations must understand that they need to focus their efforts on providing useful, quality information instead of just trying to rank their websites high.

The world of SEO in 2023. What can we expect?

The leader will be the one who responds quickly to changes

The world of SEO is ever-evolving, and we can expect big changes in the new year. As search engine algorithms continue to become more sophisticated, businesses must stay ahead of the curve in order to remain competitive.

Most of the change will focus on content, both in terms of optimization and e-commerce. New technologies will also be important – artificial intelligence and machine learning are still developing, providing us not only with an increasing number of experiences, but also tools for work. However, what will dictate the pace of all changes will be the network users themselves and their needs. Google, the largest search engine in the world, is increasingly striving to provide the highest, positive experience.

Artificial Intelligence

Can a human be replaced?

AI-driven algorithms are becoming increasingly capable of creating content that is just as good as human-written content. It can be used to supplement and enhance existing content, to create a richer user experience. Additionally, AI-generated content can help with keyword research, by suggesting content topics and keywords related to current trends. However, this content still has its limitations, and businesses should be aware of this before relying heavily on it. It’s all about the nuances of human behavior. It is therefore more a form of support than the full use of the resources offered.

Thematic authority

Be a professional!

Thematic authority is the degree to which a website is seen as an authority on a particular topic or set of topics. It is determined by a combination of factors including how many other websites link to the website, the quality of content on the website, and how relevant the website’s content is to the topic. Make sure your website focuses on one specific subject, create high-quality content that’s tailored to your target audience, and build backlinks from reliable sources that are related to your subject. There is nothing that drives the modern reader more than wasted time on bland content.

Even more high-quality links

A natural profile is the best profile

Google will continue to reward sites that have links from relevant and authoritative sites. Start building relationships, optimizing existing links, and reclaiming broken links to make sure your website is well-positioned for success in 2023. Don’t forget about the importance of internal linking as well – when creating content on your site, link related topics together in order to help users find the information they’re looking for and increase the relevance of individual pages.

Google guidelines update: E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness

Businesses should strive to demonstrate their industry experience and knowledge. This can be done through regularly updated blog posts, customer testimonials, case studies and reviews that showcase the knowledge of their team or product. This helps to create trust with users and gives them a reason to choose your business over another. By having an experienced team on hand, customers can be reassured that they will be getting the best advice and service.

Parasite SEO

Learn from others and do better

Parasite SEO involves creating a website or web page on an already existing domain or platform. It’s a way of piggy-backing off of an existing domain’s authority and trustworthiness to rank higher in the search engine results pages. This can be done by adding content to the existing domain or by linking from the parasite page to your main domain.

Voice Search

Say “hello” to your search engine!

It is predicted that over half of all searches will be conducted through voice assistants such as Google Assistant, Amazon Alexa, and Apple Siri. To optimize for voice search, marketers need to focus on local strategies and natural language queries. For example, when users ask a voice assistant questions, they typically ask in full sentences or long-tail keywords. Additionally, content should be formatted for quick consumption. Short paragraphs and bulleted lists are great for voice search results as they can easily be read by voice assistants.

Fast Answers

The faster, the better

In recent years, Google has been focusing on delivering faster and more relevant search results to its users. To this end, the search engine giant has developed various features like Featured Snippets, Quick Answers and Knowledge Graphs. In 2023, this trend will continue to expand as Google seeks to offer “instant” answers to its users. Optimize your page titles and meta descriptions using keywords associated with the questions that you are attempting to answer. Consider adding structured data to your pages to help Google better understand the content on your site. Structured data can also be used to indicate what kind of answers should be returned in a featured snippet or quick answer box.

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Wrapping up

By staying up to date on the latest trends, businesses can prepare themselves for a successful SEO strategy in 2023. But remember, however, that the development of technology, tools and globalization mean that you really have to be ready for the unexpected!

Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
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